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The Invisible Valuable
Ryan Hart 2 hours ago
Marketers have been using behavioral economics to understand and exploit the irrationality of consumers long before the Golden Age of Advertising. By employing simple marketing tactics such as “buy now, pay later,” inflated value pricing, or decoy alternatives, marketers have been able to effectively steer or in some cases, manipulate customers to buy products or […]Read More
Arielle Trzcinski 6 hours ago
There is a customer experience (CX) imperative taking over in healthcare. To drive success, healthcare organizations (HCOs) must be able to understand how good — or bad — experiences are and where to focus improvement efforts. Watch the video below to understand the role voice of the customer (VoC) programs play to effectively drive CX improvements. […]Read More