How AI Is Transforming Advertising And What You Should Do About It
Did you know that artificial intelligence has infiltrated all parts of the advertising process?
My guess is, probably not.
But chances are, in an era of programmatic advertising when machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI.
Awesome, right? But also risky — to your brand’s health and reputation, to consumer experience, and to campaign performance.
Why? Because machines without human oversight will act like, well, machines.
That’s where my new research on AI in advertising comes in.
Check out this video to learn more.
Forrester clients: Set up an inquiry with me for any questions or thoughts.