Research And Continuous Guidance For A New Business Era

After Forrester acquired SiriusDecisions in 2019, we set off to revolutionize the research business. Over the last five years, we have built the new Forrester, and it is distinguished by three unique capabilities.

One: A New Research Model

We continually guide large companies through their business and technology initiatives.

The key words are “continually” and “guide.”

Unlike consulting firms that solve a problem (typically at high cost) and withdraw, the Forrester relationship is continuous, not transactional. We are on your side and by your side every week, month, and year. Forrester helps large companies increase their technology IQ and navigate multiyear transformations.

And unlike research companies that only supply libraries of reports, we are actively guiding our clients to apply our research, tools, and frameworks to improve their businesses. For Forrester Decisions clients, this happens through Guidance Sessions — 50-minute formal conversations between clients and prepared analysts.

We call what we do “Research and Continuous Guidance” — and it is the singular design point of the new Forrester.

Two: Deep Knowledge Of Our Clients

When a company becomes a Forrester client, we identify their initiatives (what they are working on) and the outcomes they are seeking to achieve. These sessions reveal the insight at the core of our customers’ strategies.

Initiatives and Outcomes are the rudder that steers the relationship — ensuring that Forrester is advancing the work and interests of our clients. We’re not guessing on what our customers need — we now know.

Three: Izola

Our Forrester platform now includes Izola, our proprietary generative AI model. Instead of searching for reports, Izola enables clients to ask questions and quickly get answers. And those answers are generated from across the breadth of all Forrester research — showcasing the best ideas, graphics, and analysis.

Izola is speeding up clients and increasing the value of Research and Continuous Guidance.

Come On The Forrester Voyage

As we move into the future, technology and business will become more challenging and more complex. We built the new Forrester to help large companies navigate the years ahead — helping them win more customers, grow their revenue, and become increasingly more efficient and profitable. We would love to work with you and your company.

Learn more about today’s Forrester.