Navigating The Downturn

The current economic climate is unlike any we’ve previously weathered. Recession fears and inflation dominate the headlines — but we will also see pockets of growth and a continued tight talent market. Given the conflicting signals, what decisions will best set you up for success?

Forrester’s research team has developed a series of resources that address the key questions facing business leaders this year. Explore our report for CEOs and our additional resources for guidance across business functions.

Technology

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Navigating The 2023 Downturn: Technology Executive

Despite signs of an economic downturn, business leaders aren’t planning to cut tech spending drastically. Read this report to learn how to optimize your tech spend and talent in 2023 to position your company better for the rebound ahead.

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Navigating The 2023 Downturn: Security And Risk

In 2023, it’s time for security and risk leaders to demonstrate that security understands the business and is not purely a cost center.

 

Planning & Budgeting Resources

Read our Planning Guides resources for technology leaders to learn where to invest, where to pull back, and where to experiment for success this year.

CX, B2C Marketing, & Digital

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Navigating The 2023 Downturn: Customer Experience Leaders

Don’t risk looking like a cost center in 2023 — CX leaders and teams have the skills to boost their organization’s economic resilience. Learn how to unlock the power of CX during the downturn.

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Navigating The 2023 Downturn: B2C Marketing Executives

Move through 2023 with a brand experience-first mindset. B2C CMOs can leverage brand experience to weather the tough times and turbocharge growth when the boom returns. Discover how to achieve this through five critical actions.

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Navigating The 2023 Downturn: Digital Business And Strategy

Digital leaders need to be bold in the face of the 2023 downturn. Now is the time to double down on investments that extend your lead over competitors and get creative in filling the skills gap. Learn more.

 

Planning & Budgeting Resources

Get data-driven guidance on the investments that will bear the most fruit for CX, B2C Marketing, and Digital Business leaders this year.

B2B Marketing

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Navigating The 2023 Downturn: B2B Marketing Executives

Resist reactive decisions that disrupt the balance between short- and long-term growth. Explore our guidance for B2B marketing leaders on managing current economic conditions across teams, customers, partners, and peers.

Sales & Product

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Navigating The 2023 Downturn: B2B Sales Executives

Sales leaders need to lay an agile foundation for their teams so that they can surmount any unexpected challenges. Those that don’t will risk stagnation.

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Navigating The 2023 Downturn: Product Management

Product management teams must double down as “chief dot connectors” of data, stakeholder, and customer input. In 2023, they will also need to provide new value within budgetary constraints.

 

Planning & Budgeting Resources

Read our Planning Guides resources for sales and product leaders to learn where to invest, where to pull back, and where to experiment for success this year.

CX, B2C Marketing, & Digital

Full Report

Navigating The 2023 Downturn: Customer Experience Leaders

Don’t risk looking like a cost center in 2023 — CX leaders and teams have the skills to boost their organization’s economic resilience. Learn how to unlock the power of CX during the downturn.

Full Report

Navigating The 2023 Downturn: B2C Marketing Executives

Move through 2023 with a brand experience-first mindset. B2C CMOs can leverage brand experience to weather the tough times and turbocharge growth when the boom returns. Discover how to achieve this through five critical actions.

Full Report

Navigating The 2023 Downturn: Digital Business And Strategy

Digital leaders need to be bold in the face of the 2023 downturn. Now is the time to double down on investments that extend your lead over competitors and get creative in filling the skills gap. Learn more.

 

Planning & Budgeting Resources

Get data-driven guidance on the investments that will bear the most fruit for CX, B2C Marketing, and Digital Business leaders this year.

B2B Marketing

Full Report

Navigating The 2023 Downturn: B2B Marketing Executives

Resist reactive decisions that disrupt the balance between short- and long-term growth. Explore our guidance for B2B marketing leaders on managing current economic conditions across teams, customers, partners, and peers.

Sales & Product

Full Report

Navigating The 2023 Downturn: B2B Sales Executives

Sales leaders need to lay an agile foundation for their teams so that they can surmount any unexpected challenges. Those that don’t will risk stagnation.

Full Report

Navigating The 2023 Downturn: Product Management

Product management teams must double down as “chief dot connectors” of data, stakeholder, and customer input. In 2023, they will also need to provide new value within budgetary constraints.

 

Planning & Budgeting Resources

Read our Planning Guides resources for sales and product leaders to learn where to invest, where to pull back, and where to experiment for success this year.

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