Navigating The Downturn

Despite signs of an economic downturn, business leaders aren’t planning to cut tech spending drastically. Read this report to learn how to optimize your tech spend and talent in 2023 to position your company better for the rebound ahead.

In 2023, it’s time for security and risk leaders to demonstrate that security understands the business and is not purely a cost center.

Read our Planning Guides resources for technology leaders to learn where to invest, where to pull back, and where to experiment for success this year.

Don’t risk looking like a cost center in 2023 — CX leaders and teams have the skills to boost their organization’s economic resilience. Learn how to unlock the power of CX during the downturn.

Move through 2023 with a brand experience-first mindset. B2C CMOs can leverage brand experience to weather the tough times and turbocharge growth when the boom returns. Discover how to achieve this through five critical actions.

Digital leaders need to be bold in the face of the 2023 downturn. Now is the time to double down on investments that extend your lead over competitors and get creative in filling the skills gap. Learn more.

Get data-driven guidance on the investments that will bear the most fruit for CX, B2C Marketing, and Digital Business leaders this year.

Resist reactive decisions that disrupt the balance between short- and long-term growth. Explore our guidance for B2B marketing leaders on managing current economic conditions across teams, customers, partners, and peers.

Learn where B2B marketing leaders should invest, divest, and experiment for success in 2023.

Don’t risk looking like a cost center in 2023 — CX leaders and teams have the skills to boost their organization’s economic resilience. Learn how to unlock the power of CX during the downturn.

Move through 2023 with a brand experience-first mindset. B2C CMOs can leverage brand experience to weather the tough times and turbocharge growth when the boom returns. Discover how to achieve this through five critical actions.

Digital leaders need to be bold in the face of the 2023 downturn. Now is the time to double down on investments that extend your lead over competitors and get creative in filling the skills gap. Learn more.

Get data-driven guidance on the investments that will bear the most fruit for CX, B2C Marketing, and Digital Business leaders this year.

Resist reactive decisions that disrupt the balance between short- and long-term growth. Explore our guidance for B2B marketing leaders on managing current economic conditions across teams, customers, partners, and peers.

Learn where B2B marketing leaders should invest, divest, and experiment for success in 2023.