Background shape 1 Copy 21 Created with Sketch.

Customer Experience

Great customer experience is powerful — a growth engine for acquiring new customers and making advocates out of the ones you already have. But few companies are able make that claim.

CX has proven to be hard: customers demand more, organizational inertia creates headwinds, and unclear prioritization of the experiences that produce the greatest economic impact has suppressed available gains.

Companies will win or lose based on experience, and CX is still the vital point of differentiation and growth. Forrester helps CX professionals revitalize their customer experience strategy and initiatives — winning the hearts, minds, and advocacy of customers and driving sustained growth.

Insights For CX Professionals

Blog

The Three Ways Companies Value Customer Success Programs

What kind (or kinds) of value does your company's customer success program deliver to the business at large?
Read More
Blog

Q&A — Uniting CX + Marketing At CX North America

When CX and marketing work together, they accomplish amazing things. Discover why the time is bring these groups together in this Q&A.
Read More

Webinar: How To Prove The ROI Of CX

Learn more about the ROI of CX and CX measurement 

FeedbackNow

Real-Time CX

It’s a reality. Discover the new FeedbackNow.

Capturing The ROI Of CX

Capturing The ROI Of CX

Customer experience makes financial sense. A 1-point increase in CX Index™ score can equal up to $1,000,000 in additional incremental revenue.

 

The trick is making a persuasive, stakeholder-ready business case. We’ve made it easier. Download our complimentary step-by-step guide to building a financial case for CX. It includes a customizable CX ROI calculator.

Thank you for downloading.

PDF and XLS are a zipped file.

Download ALL Materials

 

Learn more about the ROI of CX and CX measurement in a complimentary webinar hosted by Principal Analyst Maxie Schmidt-Subramanian.

Watch Now