Digital Business & Experience

Everybody’s in: Digital is part and parcel of virtually every company on the face of the Earth. The question is not do you have it, or do you wish it to help transform your firm. The question is whether it creates real competitive advantage and becomes a growth engine of the firm.

Digital is an arena with unbounded choices and opportunity but pragmatic, critical needs. Digital business leaders must overcome internal norms to replicate the imagination and agility of digital natives; to rethink and reengineer operations no longer in sync with a customer-led, experience-centric market; and to produce financial gains — both top-line and margin — that can only be realized by shifting from technical debt to digital leverage.

Forrester works with digital business leaders to help you convert digital to strategic advantage.

Insights for Digital Business & Experience Professionals


Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

Forrester predicts that digital touchpoints will influence 55% of total European retail sales by 2022. But are retailers up to the task? Find out how they stack up.

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Channel Data Is A Competitive Differentiator

Higher profits, better retention, and faster growth: The benefits of real-time channel data are many. Here are steps you can take to become a data-driven channel organization.

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What It Means: A Forrester Podcast

Understand the major changes impacting executive priorities.

What It Means: A Forrester Podcast

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