Digital Business & Experience

Everybody’s in: Digital is part and parcel of virtually every company on the face of the Earth. The question is not do you have it, or do you wish it to help transform your firm. The question is whether it creates real competitive advantage and becomes a growth engine of the firm.

Digital is an arena with unbounded choices and opportunity but pragmatic, critical needs. Digital business leaders must overcome internal norms to replicate the imagination and agility of digital natives; to rethink and reengineer operations no longer in sync with a customer-led, experience-centric market; and to produce financial gains — both top-line and margin — that can only be realized by shifting from technical debt to digital leverage.

Forrester works with digital business leaders to help you convert digital to strategic advantage.

Insights for Digital Business & Experience Professionals

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Autonomous Testing Is Like Autonomous Driving: The AI Needs Human Assistance

Explore the five levels of testing automation. Which ones can start augmenting your business now and which ones remain fantasy?

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Smart Retail eCommerce Shopping Features And What We Can Learn From Them

Buying the wrong fit and wrestling with a cumbersome checkout process can deflate customer energy. Discover how new tools from Patagonia, Everlane, Alibaba, and others streamline and simplify.

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What It Means: A Forrester Podcast

Understand the major changes impacting executive priorities.

What It Means: A Forrester Podcast

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