Digital Business & Experience

Everybody’s in: Digital is part and parcel of virtually every company on the face of the Earth. The question is not do you have it, or do you wish it to help transform your firm. The question is whether it creates real competitive advantage and becomes a growth engine of the firm.

Digital is an arena with unbounded choices and opportunity but pragmatic, critical needs. Digital business leaders must overcome internal norms to replicate the imagination and agility of digital natives; to rethink and reengineer operations no longer in sync with a customer-led, experience-centric market; and to produce financial gains — both top-line and margin — that can only be realized by shifting from technical debt to digital leverage.

Forrester works with digital business leaders to help you convert digital to strategic advantage.

Insights for Digital Business & Experience Professionals

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Apple: The First Hope-Based Company

The end of consumer habit and consumer loyalty is near. But there is one constant that will emerge in the next decade to dominate consumer choices. That constant is hope.
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Why Chatbots Can't Read Your Mind

Chatbots rely on natural language processing (NLP) to understand you. Before they can process a language, they must learn it. Read more.
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Nov 5–6 • Fairmont Austin

Reimagine To Reinvent

Get inspired to reimagine your business with data, intelligence, and insight at Data Strategy & Insights 2019.

How To Successfully Manage Your Automation Portfolio

Learn how to use Forrester's framework to guide decisioning, rationalize your portfolio, and prepare for the future of work.

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