Digital Business & Experience

Everybody’s in: Digital is part and parcel of virtually every company on the face of the Earth. The question is not do you have it, or do you wish it to help transform your firm. The question is whether it creates real competitive advantage and becomes a growth engine of the firm.

Digital is an arena with unbounded choices and opportunity but pragmatic, critical needs. Digital business leaders must overcome internal norms to replicate the imagination and agility of digital natives; to rethink and reengineer operations no longer in sync with a customer-led, experience-centric market; and to produce financial gains — both top-line and margin — that can only be realized by shifting from technical debt to digital leverage.

Forrester works with digital business leaders to help you convert digital to strategic advantage.

Insights for Digital Business & Experience Professionals

BLOG

DX Platform: Strategy, Software, Or Both?

What is a digital experience platform? We explain what they are, what they’re good for, and how we rate them.
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VIDEO

Chinese Banks Offer Great Functionality And Usability, But There's Still Ample Room For Improvement

Chinese banks are vying to offer consumers the best possible mobile experience. We break down what's working and where there's room for improvement.
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Oct 17–18 • San Francisco Marriott Marquis

Win the high-stakes game of experience design.

Register now for CX SF 2019, two days of practical XD best practices.

How To Successfully Manage Your Automation Portfolio

Learn how to use Forrester's framework to guide decisioning, rationalize your portfolio, and prepare for the future of work.

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