Digital Business & Experience

Everybody’s in: Digital is part and parcel of virtually every company on the face of the Earth. The question is not do you have it, or do you wish it to help transform your firm. The question is whether it creates real competitive advantage and becomes a growth engine of the firm.

Digital is an arena with unbounded choices and opportunity but pragmatic, critical needs. Digital business leaders must overcome internal norms to replicate the imagination and agility of digital natives; to rethink and reengineer operations no longer in sync with a customer-led, experience-centric market; and to produce financial gains — both top-line and margin — that can only be realized by shifting from technical debt to digital leverage.

Forrester works with digital business leaders to help you convert digital to strategic advantage.

Insights for Digital Business & Experience Professionals

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No Testing, No Artificial Intelligence!

Examples of AI gone wrong threaten to discredit the technology’s value. The solution is better testing of AI-infused applications. Vice President and Principal Analyst Diego Lo Giudice explains.
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Digital Twins Combine Enterprise Data And IoT To Drive New Business Value

The explosion of data in the IoT era has machinery designers taking a new look at how they use digital twins. Principal Analyst Paul Miller examines the trend.
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Predictions 2020

Discover the dynamics that will define 2020 and beyond.

The Adaptive Enterprise

Learn how your organization can change its core value proposition to pursue the opportunities that volatility produces.

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