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Digital Business & Experience

Everybody’s in: Digital is part and parcel of virtually every company on the face of the Earth. The question is not do you have it, or do you wish it to help transform your firm. The question is whether it creates real competitive advantage and becomes a growth engine of the firm.

Digital is an arena with unbounded choices and opportunity but pragmatic, critical needs. Digital business leaders must overcome internal norms to replicate the imagination and agility of digital natives; to rethink and reengineer operations no longer in sync with a customer-led, experience-centric market; and to produce financial gains — both top-line and margin — that can only be realized by shifting from technical debt to digital leverage.

Forrester works with digital business leaders to help you convert digital to strategic advantage.

Insights for Digital Business & Experience Professionals

Blog

COVID-19 Accelerates Digital Adoption For European Consumers And Businesses

Six things B2C marketing leaders in Europe should build into their pandemic response strategies.
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Blog

Many Digital Banks Will Struggle Amid The COVID-19-Induced Slowdown, But A Handful Will Innovate And Thrive

The COVID-19 crisis is accelerating the digital transformation of financial services. Which firms will benefit, which will struggle? Senior Analyst Aurelie L'Hostis provides insights.
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The CIO In 2020: A Window Of Opportunity

The IT leader’s guide to capitalizing on uncertain times.

Webinar: How To Prove The ROI Of CX

Learn more about the ROI of CX and CX measurement 

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