Innovation & Strategy

Innovation needs to be a core competency and core operation of your firm, enabling you to rapidly adapt to a market where disruption is normal, competition is fierce, and emerging technologies promise to change the way people work and how your company competes.

Innovation and strategy professionals are not working from a blank sheet of paper; you must understand and navigate the current norms, habits, and sense of speed of the company. Whether reimagining current assets or buying or building productive ecosystems, you must disrupt from within to protect the firm from being disrupted.

Innovation is critical to your growth strategy. Forrester helps innovation and strategy professionals unlock your company’s hidden potential and drive new revenue growth.

Insights for Innovation & Strategy Professionals

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Empirical Innovation: Prioritize Evidence Over Instinct To Innovate Successfully

Many companies operate under the idea that "If you innovate it, they will come." Spoiler alert: They won't. Successful innovation relies on empirical research.
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Predictions 2020: Edge Computing Makes The Leap

Investment in edge computing will jump next year as organizations look to handle AI-related computing demand. Read analyst Abhijit Sunil’s 2020 predictions for this rapidly growing technology.
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Predictions 2020

Discover the dynamics that will define 2020 and beyond.

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