Innovation & Strategy

Innovation needs to be a core competency and core operation of your firm, enabling you to rapidly adapt to a market where disruption is normal, competition is fierce, and emerging technologies promise to change the way people work and how your company competes.

Innovation and strategy professionals are not working from a blank sheet of paper; you must understand and navigate the current norms, habits, and sense of speed of the company. Whether reimagining current assets or buying or building productive ecosystems, you must disrupt from within to protect the firm from being disrupted.

Innovation is critical to your growth strategy. Forrester helps innovation and strategy professionals unlock your company’s hidden potential and drive new revenue growth.

Insights for Innovation & Strategy Professionals


Will CEOs Honor Their Pledge? Here Are Five Ways Corporations Could Keep Their Commitments

Leaders of the largest U.S. companies have vowed to redefine the role of business in society. Putting the words into action will require taking a long, hard look at current practices and planning meaningful but difficult steps.
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The Taming Of The SKU: Dynamic Pricing Helps Retailers Reduce Food Waste And Increase Profit Margins

In the grocery business, time truly is money. Learn how new inventory management and dynamic pricing solutions can help grocers improve product turnover rates and increase profits.
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