Customer Experience Leaders

Earn Devoted Loyalty And Fuel Growth

As a customer experience (CX) leader, you align your organization around customer value. From the C-suite on down, you advance customer-centricity — evaluating experiences from the customer’s point of view. This approach drives loyalty and growth. But rallying the necessary level of focus and alignment is tough, to say the least. It requires persuasiveness, adaptability, and determination to move the needle and realize your CX vision.

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Challenges We Can Help You Tackle

You aim to justify greater CX investment while demonstrating the value and influence of CX initiatives. It takes continuous effort to master the discipline of customer experience and earn the devoted loyalty of your customers. Forrester helps you face the day-to-day challenges you must overcome to achieve success for your organization.

Guide

Anticipate The Future And Prepare

Predictions 2025: B2C Marketing & Customer Experience

Guide

Demonstrate CX Value

Measure And Prove The Value Of Your CX Function

Guide

Leverage Customer Journey Maps To Drive Transformation

How To Use Journey Transformation To Kick-Start A Customer Experience Transformation

Hear Forrester VP and principal analyst David Truog share best-practice tips on how to design and continuously improve experiences that increase customer loyalty.

Bold Solutions Fit For You

Forrester empowers customer experience leaders to mature their organization and fuel predictable business growth with experiences intentionally created to drive loyalty across customers’ most meaningful touchpoints.

Deliver Experiences That Fuel Growth

Forrester Decisions for Customer Experience helps leaders strengthen their CX discipline, maximize the ROI of CX improvements, and tie customer experience to business results.

What Our Clients Are Saying

BC Hydro & Power Authority

Build A Customer-First Culture, Step By Step

How do you infuse customer centricity into a company’s culture? Having a playbook helps. Learn how Forrester helps BC Hydro & Power Authority operationalize customer centricity.

PSE&G

Powering A Better Customer Experience

PSE&G was looking to enrich its customer experience. Hear how working with Forrester helped the company build a customer experience vision and strategy and infuse a customer mindset throughout the organization.

See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.

Upcoming Events For CX Leaders

Blogs

Blog

Learn How To Make Every Journey Count And Unlock A Value Flywheel At CX Summit EMEA

Joana de Quintanilha 1 day ago
Every customer journey can create or destroy value — both for your customers and for your firm. At CX Summit EMEA, learn how to measure customer journeys and optimize their value.
Blog

Consumers React To Tariffs With Concern And Caution

Dipanjan Chatterjee 2 days ago
Our recent poll showed how consumers feel about and are responding to a slew of anticipated new tariffs.
Blog

To Thrive Through Volatility, Master These Three Areas

Sharyn Leaver 2 days ago
There’s no end in sight for the current disruption, but making the right strategic moves will help you come out ahead.
Blog

In A World Of Buying Mayhem, All Leaders Must Be Change Leaders

Katy Tynan March 20, 2025
Today’s dizzying pace of change will not abate, and leaders must show the way forward. At our upcoming events, B2B Summit North America and CX Summit EMEA, we’ll show you how.

Meet A Few Of Our Customer Experience Analysts

Talk To Us

Get in touch to learn how Forrester can help with your CX challenges.