Customer Experience Leaders

Earn Devoted Loyalty And Fuel Growth

As a customer experience (CX) leader, you align your organization around customer value. From the C-suite on down, you advance customer-centricity — evaluating experiences from the customer’s point of view. This approach drives loyalty and growth. But rallying the necessary level of focus and alignment is tough, to say the least. It requires persuasiveness, adaptability, and determination to move the needle and realize your CX vision.

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Challenges We Can Help You Tackle

You aim to justify greater CX investment while demonstrating the value and influence of CX initiatives. It takes continuous effort to master the discipline of customer experience and earn the devoted loyalty of your customers. Forrester helps you face the day-to-day challenges you must overcome to achieve success for your organization.

Guide

Anticipate The Future And Prepare

Predictions 2025: B2C Marketing & Customer Experience

Guide

Demonstrate CX Value

Measure And Prove The Value Of Your CX Function

Guide

Leverage Customer Journey Maps To Drive Transformation

How To Use Journey Transformation To Kick-Start A Customer Experience Transformation

Hear Forrester VP and principal analyst David Truog share best-practice tips on how to design and continuously improve experiences that increase customer loyalty.

Bold Solutions Fit For You

Forrester empowers customer experience leaders to mature their organization and fuel predictable business growth with experiences intentionally created to drive loyalty across customers’ most meaningful touchpoints.

Deliver Experiences That Fuel Growth

Forrester Decisions for Customer Experience helps leaders strengthen their CX discipline, maximize the ROI of CX improvements, and tie customer experience to business results.

What Our Clients Are Saying

BC Hydro & Power Authority

Build A Customer-First Culture, Step By Step

How do you infuse customer centricity into a company’s culture? Having a playbook helps. Learn how Forrester helps BC Hydro & Power Authority operationalize customer centricity.

PSE&G

Powering A Better Customer Experience

PSE&G was looking to enrich its customer experience. Hear how working with Forrester helped the company build a customer experience vision and strategy and infuse a customer mindset throughout the organization.

See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.

Upcoming Events For CX Leaders

Blogs

Blog

Health Insurers Must Forge A New Frontier In 2025

Arielle Trzcinski 7 hours ago
A new dawn has arrived for health insurers (HIs). As HI leaders balance cutting costs with the pressure for innovation in a rapidly evolving ecosystem, they must revisit their priorities to cocreate value and strengthen trust with members. Our latest report explores the top seven trends that matter most for health insurers as they navigate the rest of 2025.
Blog

Ingenuity And Core Values Will Steady The Ship: Top Healthcare Provider Trends In 2025

Shannon Germain Farraher 7 hours ago
Steering through a maelstrom of uncertainty and risk in a rapidly changing healthcare landscape requires resilient leaders who will adapt strategies centered on the human experience. Advancements in AI and the widespread availability of medical information are compelling healthcare provider organizations to reassess how they engage with customers and employees. They are exploring creative ways to reposition themselves and demonstrate steadiness in an increasingly concentrated industry.
Blog

How Well Are You Protecting Existing Customer Revenue?

Amy Bills 1 day ago
We’ve introduced expanded and upgraded versions of our customer engagement aligned approach and the foundational Forrester Customer Engagement Range Of Responsibilities Model to show you how to optimize the relationship between your company and your customers.
Blog

CCaaS Vendors Thrive In A Wild Market

Max Ball 2 days ago
The Forrester Wave™: Contact-Center-As-A-Service Platforms, Q2 2025, is out! Dive into the latest genAI-driven changes in this fast-moving space.

Meet A Few Of Our Customer Experience Analysts

Talk To Us

Get in touch to learn how Forrester can help with your CX challenges.