customer experience

Drive Revenue With Customer Experience

A laser focus on customer experience (CX) is the best path to business success. It requires adapting to a customer-led market and creating an engine to sense and respond to the nonstop changes in customer sensibilities, behaviors, and expectations. This is not altruism but an economic engine of growth. Forrester has the most complete CX capability in the market to help you translate the CX discipline into business results.

customer experience

CX Management

Customer experience management is not easy — building the program, acquiring and honing talent, establishing a credible enterprise governance structure, and asserting financial expectations are piece parts of a complex structure that is often in place to change the very nature and performance of your company. Getting it wrong destroys trust and results — getting it right is fuel.

CX-Led Change

Customer experience is an internal disruptor, driving sometimes deep-rooted operational and organizational change to enable firms to compete on the basis of experience. The opposite is also true: If your CX team is unable to address internal silos that fracture journeys and frustrate customers, CX may fail in its basic role of creating differentiated experiences that serve as an engine of growth.

CX Measurement

Customer experience measurement is an operational game. It should be surgical, telling you exactly where and how to invest to create value for customers and grow revenue. Winning the game depends on translating measurement into precise action and persistent results.

CX Performance

Customer experience is charged with creating a clear link between the experiences customers enjoy and the growth your firm realizes. It has not yet met that potential. And it is no small task. CX teams need to anticipate customer behaviors and expectations, select those experiences that matter most to customers and growth, and design experiences that drive affinity in an unforgiving, sometimes volatile market.

Customer Experience Insights

PODCAST

Human-Centric UX Design

Design is in a state of misalignment with customer needs. Principal Analysts Gina Bhawalkar and Andrew Hogan discuss the benefits of inclusive and ethical design in an age of digital manipulation.
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Want To Be A CX Leader? Work With Your CIO To Deliver End-To-End, Real-Time CX

To achieve superior customer experiences, CX leaders and CIOs must collaborate. Learn why.
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The Future Of CX

Understand the dynamics that will invigorate and reshape CX over the next 5–10 years.

Real-Time CX

It’s a reality. Discover the new FeedbackNow.

Our Customer Experience Team

Andrew Hogan

Principal Analyst

Joana van den Brink-Quintanilha

VP, Principal Analyst

Maxie Schmidt

Principal Analyst

CX Remains Under Fire — Get The Guide

Customer experience performance is flat for the third year in a row.

 

Prepare for this and other major dynamics that will impact your firm in 2019 and beyond.

Thank you!

Get the Guide

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