Leverage Emerging Technologies

Augmented and virtual reality (AR and VR) already provide customers a deeper sense of what a house looks like, what a vacation can feel like, or what it feels like to drive 250 mph. These early forays also hint at the use and power of AR and VR for businesses — for example, giving automakers new ways to create immersive experiences that were once ceded to dealers. How can you use AR/VR to create new and better ways to engage and compel customers?

Companies already use, rent, and capitalize on the productivity and increased intelligence of robots. But these are mostly high-repetition, manual tasks — the next big leap is robotics entering the everyday workforce to take on simple and complex tasks and work alongside humans in ways only imagined in sci-fi. Capitalizing on robotics and preparing your workforce to maximize the value of that investment will involve building a robotics quotient (RQ) that creates efficiency and new possibilities at the interface of man and machine.

Forrester VP and Principal Analyst Brian Hopkins gives us a lesson on quantum computing: what it is, what it isn’t, and why it’s important to explore — even while the boundaries of the technology are still being defined.