The Experience Was Charged — And It Moved Leaders Forward
CX Summit EMEA 2026 brought clarity and confidence into view. In Amsterdam, CX, marketing, and digital leaders moved past surface-level AI conversations and into the harder work: earning trust, aligning teams, and turning experience strategy into something that actually operates at scale.
From standing-room-only keynotes to closed-door executive exchanges, the Summit delivered urgency, focus, and momentum — the kind that changes how leaders think, decide, and act long after the sessions end.
In 2027, that energy will surge to surface new insight based on unbiased research, unlock CX and digital experience innovation, and raise the bar for those bold enough to lead the future of CX.
Missed It? 2026 Highlights
Keynotes That Defined The Next Era Of CX
The CX Summit EMEA 2026 mainstage didn’t chase trends — it provided a crucial reset. Forrester analysts pushed leaders to stop bolting AI onto broken systems and start building experiences anchored in intent, trust, and human judgement.
Leaders saw a clearer line between employee experience (EX), brand perception, and customer outcomes. With the expanded Total Experience Score, now influenced by the EX Index, experience investment became measurable — and defensible.
They tackled how to earn trust when distrust is the customer default and how to build the human foundation required to advance an AI‑powered enterprise.
Three days. End‑to‑end immersion. One shared focus: making CX work.
Why Attend
CX Forum EMEA 2027 returns for leaders who want more than inspiration — they want traction.
Accelerate Outcomes
Learn how to turn customer understanding into outcomes that drive growth, loyalty, and resilience — even amid uncertainty.
Align Teams
Discover how to unite teams around shared priorities to deliver seamless, end‑to‑end experiences.
Prove CX Value
Go beyond metrics to demonstrate the business value of customer experience, from revenue and retention to efficiency and trust.
Cut Complexity
Cut through the noise with research‑backed perspective to help you prioritise the initiatives that matter most and let go of what doesn’t.
Lead Confidently
Validate your decisions and challenge your thinking alongside Forrester analysts and peers who are navigating similar pressures, trade-offs, and opportunities.
Earn Trust
Prepare for an AI‑driven future where trust is earned, not assumed. Learn how to create experiences that feel transparent, human, and credible.
Who Should Attend
This event is built for CX, B2C marketing, and digital leaders and their teams ready to transform experiences and accelerate impact:
- CX Professionals: Create advanced strategies to retain customers and showcase tangible business value by delivering outstanding experiences.
- B2C Marketers: Strengthen customer loyalty by aligning your team’s objectives with your brand’s values and uncovering valuable consumer insights.
- Digital Leaders: Leverage innovative technologies and artificial intelligence to accelerate customer acquisition and boost engagement performance.
What You’ll Experience
Discover practical insights and strategies to remove friction and create experiences that keep customers moving forward.
- Insight-Rich Sessions
Attend practical, research-driven presentations from Forrester analysts and CX innovators tackling today’s toughest challenges. - Peer Networking
Engage with CX, digital, and marketing leaders who share your priorities — and learn how they’re solving similar issues. - Hands-On Guidance
Join interactive workshops and roundtables designed to help you apply new strategies immediately. - Strategic Tools
Get frameworks and resources to take back to your team and put into action for measurable impact.
Different By Design
CX Forum EMEA 2027 will deliver independent, research-backed insights without bias. Every session is built for activation: trusted knowledge, clear direction, and strategies you can use immediately to drive outcomes and accelerate progress.
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CX Forum EMEA · June 7–8, 2027 · Amsterdam
Contact us at events@forrester.com.