There’s A Reason Why CX Experts Call It The Event Of The Year
CX Summit North America 2025 wasn’t just another conference; it was where CX leaders defined the future of customer experience. Centered on the theme “The Total Experience: Your Brand, Their Journey,” it brought fresh perspectives, practical strategies, and connections that ignited action.
We’re already looking forward to returning to Nashville on June 28–July 1, 2026, to once again bring together the brightest minds in CX, digital strategy, and B2C innovation.
Registration opens soon. Don’t miss your chance to attend the most transformative CX event of the year. Are you ready to take your total experience strategy to the next level?
What You Missed In 2025
Amid the dynamic shifts in today’s market, delivering exceptional customer experiences requires a synchronized approach. At CX Summit, we’re proud to unveil Forrester’s transformative Total Experience framework. Learn how to:
- Measure and optimize every interaction along the customer journey.
- Blend technology with empathy to redesign intuitive, humanlike experiences.
- Drive loyalty and engagement with strategies that deliver on your brand promise.
Total Experience Score Debut: A transformative new measurement of how businesses connect brand and customer experience to deliver up to 3.5x revenue growth.
Unforgettable Speakers: Industry leaders and top brands like Hilton, AT&T, and American Express shared bold insights and breakthrough strategies driving CX innovation.
Interactive Experiences: Hands-on sessions and deep dives covered trust-building, data strategy, and actionable collaborations to level up CX.
Powerful Success Stories: CX leaders from Meta, CVS, and Verizon revealed strategies delivering remarkable results.
Wish you were there? Don’t make the same mistake twice! Mark your calendar for June 28–July 1, 2026 so you can join us for the best CX Summit yet.
What Attendees Are Saying
One of the best parts was attending with colleagues from different departments. We left united in our mission to create a customer-obsessed culture.
— Luigi Scornaienchi
Director, CX, Alberta Blue Cross
CX North America was a content-rich, heady, and enjoyable way to spend three days. I came away energized and ready to tackle the challenges that await me in my role.
— Sara Conklin
Director, CX, Pitney Bowes
Who Should Attend
- CX Professionals: Develop next-level strategies to retain customers and demonstrate business impact through exceptional experiences.
- Digital Leaders: Harness cutting-edge technologies and AI to accelerate customer acquisition and improve engagement metrics.
- B2C Marketers: Cultivate customer loyalty by aligning your team’s strategies with your brand’s promise and uncovering powerful consumer insights.
Special Programs Designed For Leaders Like You
- Executive Leadership Exchange: Qualified attendees can join an invitation-only program exclusively for C-suite executives to drive strategic outcomes.
- Forrester Women’s Leadership Program: Empower women leaders to connect, inspire, and advance in the customer experience space.
- Certification Programs: Enhance your expertise with credentials that set you apart in the industry.
Different By Design
At Forrester’s CX Summit, content isn’t just presented — it’s trusted. Delivered by expert analysts, our sessions are built on unbiased, research-backed insights and provide actionable strategies without vendor pitches, slants, or hidden agendas. Forrester creates an environment where knowledge is the product and outcomes are the mission.
Why 2026 Will Be Even Bigger And Better
Step into a space where insights meet impact. No pitches. No fluff. Just trusted research and expert analysis you can put to work. With bold, actionable ideas delivered through dynamic workshops and powerful keynotes, this is where CX leaders come to spark transformation.
Pressing CX Summit North America Questions?
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