Customer experience (CX) leaders have been thrust into the center of business initiatives. As customer behavior evolves and customer experiences become business-critical metrics, CX approaches need to adapt and evolve. No longer is CX planned and executed in a vacuum; instead, it’s a coordinated approach that spans people, technology, operations, and business values.
Forrester’s CX Forums bring CX, marketing, and digital leaders together to obtain research, frameworks, and insight to deliver better customer outcomes. They bring to light new CX strategies and methods based on analyst research and subject matter expertise to help CX leaders stay ahead of the curve and drive proactive change.