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Forrester: Business Resilience During A Crisis Comes With Being “Future Fit”

2 days ago
Most organizations were not ready for COVID-19, thinking the risk of a pandemic too remote to consider in their planning. Yet some were able to pivot to new opportunities. Others filled market gaps left by competitors unable to cope. According to Forrester, planning and execution of a “future fit” tech strategy creates an effective foundation [...]
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Media Alert

Hybrid Events: Considerations For B2B Marketers

March 19, 2021
2020 drastically changed how events were held, with B2B marketing and event teams quickly shifting to a virtual model. As we start moving away from social distancing rules established by the pandemic, marketers will work towards a hybrid model — blending both physical and virtual elements. New research from Forrester is designed to help B2B [...]
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Media Alert

In 2021, Security Professionals Must Target Five Cyberthreats To Get Out Of “Pandemic Mode”

March 18, 2021
As many organizations fought to reconfigure their workforce to be significantly more home-based last year per the pandemic, the collective threat landscape increased dramatically as well. New research from Forrester describes how security professionals can better reduce risk and furnish a quicker exit out of “pandemic mode” by targeting the following five greatest cyberthreats in 2021: State-sponsored espionage and disinformation: This year, state [...]
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Media Alert

Why Are Physicians Hesitant To Utilize Remote Devices In Healthcare?

March 17, 2021
Currently, more than six in 10 Americans suffer from at least one chronic disease or health condition that demands medical attention to monitor or treat once diagnosed. At the same time, many Americans lack affordable, convenient, and adequate healthcare; food, water, education, utilities, shelter, and safety; and community services, family, or social support. New research [...]
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Media Alert

The Next-Gen Workforce: Five Key Tech Areas Separate Younger Workers From Older Generations

March 16, 2021
By 2030, 74% of the workforce will be comprised of Millennial and Generation Z workers. Because technology will be decisive in satisfying the next-gen workforce, Forrester has unveiled new research that outlines the tech preferences of both groups, in comparison with Generation X and Baby Boomers. Key findings include the following: Gen Z and Millennials [...]
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Media Alert

The Digital Transformation Of Corporate Banking

March 2, 2021
Covid-19 has created a need for corporate banks to speed up or begin their digital transformation. Lagging behind their retail counterparts, corporate banking has been slow to transform. To be successful, corporate banking teams need to establish a digital vision and strategy that consider trends in cash and liquidity management, payables and receivables, and trade [...]
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Media Alert

The State Of RPA Maturity In Asia Pacific

March 1, 2021
The Asia Pacific region and markets in its constituent countries have been growth engines for robotic process automation (RPA) in recent years, accounting for roughly 17% of the global market for RPA services. Particularly in the aftermath of the pandemic, firms both large and small have shown interest in automation. However, companies continue to face [...]
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Media Alert

The COVID-19 Pandemic: Where Are We One Year Later? (Government And CX)

February 26, 2021
One year ago, COVID-19 was declared a global health emergency, impacting all sectors virtually overnight. With the pandemic hitting this benchmark, Forrester analysts are available for interviews to discuss how specific sectors have been impacted these past months worldwide, as well as what 2021 will look like as we keep adjusting to this “new normal.” [...]
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Media Alert

The COVID-19 Pandemic: Where Are We One Year Later? (Risk Management, Security And Privacy)

February 25, 2021
One year ago, COVID-19 was declared a global health emergency, impacting all sectors virtually overnight. With the pandemic hitting this benchmark, Forrester analysts are available for interviews to discuss how specific sectors have been impacted these past months worldwide, as well as what 2021 will look like as we keep adjusting to this “new normal.” [...]
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Media Alert

The COVID-19 Pandemic: Where Are We One Year Later? (Healthcare)

February 24, 2021
One year ago, COVID-19 was declared a global health emergency, impacting all sectors virtually overnight. With the pandemic hitting this benchmark, Forrester analysts are available for interviews to discuss how specific sectors have been impacted these past months worldwide, as well as what 2021 will look like as we keep adjusting to this “new normal.” [...]
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Media Alert

The COVID-19 Pandemic: Where Are We One Year Later? (Retail And ECommerce)

February 23, 2021
One year ago, COVID-19 was declared a global health emergency, impacting all sectors virtually overnight. With the pandemic hitting this benchmark, Forrester analysts are available for interviews to discuss how specific sectors have been impacted these past months worldwide, as well as what 2021 will look like as we keep adjusting to this “new normal.” [...]
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Media Alert

The COVID-19 Pandemic: Where Are We One Year Later? (Employee Experience And Return To Work)

February 22, 2021
One year ago, COVID-19 was declared a global health emergency, impacting all sectors virtually overnight. With the pandemic hitting this benchmark, Forrester analysts are available for interviews to discuss how specific sectors have been impacted these past months worldwide, as well as what 2021 will look like as we keep adjusting to this “new normal.” [...]
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Media Alert

Five Key Advances Will Upgrade AI To Version 2.0 For Enterprises

February 12, 2021
New Forrester research outlines five key advances that are redefining AI use cases and shattering obstacles to enterprise AI adoption. Per Forrester, these advances are already entering commercial products, and forward-looking enterprises need to start preparing if they want to reap their competitive advantages. They include the following: Transformer networks: Giant pretrained, customizable, hyperaccurate, multitasking deep learning [...]
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Media Alert

What Market Trends Will Impact Data Centers And Colocation in 2021?

January 28, 2021
The colocation and data center markets have been undergoing rapid shifts in both the vendor landscape and the ways that customers consume services. With Europe and North America remaining the largest markets for global colocation providers, dominant players try to stand out by addressing key customer needs and trends in different ways.  New Forrester research identifies major [...]
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Media Alert

Forrester Research To Broadcast Its 2020 Fourth-Quarter And Full-Year Earnings Conference Call

January 27, 2021
CAMBRIDGE, Mass., January 27, 2021 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. Eastern time on Thursday, February 11, 2021. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call at [...]
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Media Alert

Forrester Announces Its Global Events Schedule For 2021

January 25, 2021
Events will bring together analysts, inspirational speakers, innovative technology providers, and peers to help business and technology leaders accelerate growth in 2021 and beyond CAMBRIDGE, Mass., January 25, 2021 — Forrester (Nasdaq: FORR) today announced its global events schedule for 2021. All 2021 events will focus on providing actionable insights and sharing best practices to help [...]
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Media Alert

Samsung’s Galaxy S21 Devices Offer A Great Window Of Opportunity

January 14, 2021
VP and Principal Analyst Thomas Husson has offered insights regarding Samsung’s Unpacked on Thursday and its presentation of the new Galaxy S21 devices: “Samsung had no choice but to regain technology and innovation leadership in the premium smartphone market after Apple’s iPhone 12 momentum at the end of last year. The new range of Galaxy [...]
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Media Alert

Forrester Research, Inc. CEO And CFO To Speak At The Sidoti & Company, LLC Virtual Investor Conference

January 5, 2021
Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Executive Officer George Colony and Chief Financial Officer Michael A. Doyle will speak virtually at the Sidoti & Company, LLC Virtual Investor Conference on Wednesday, January 13, 2021 at 11:30 a.m. Eastern. A link to the live webcast of the presentation will be available via the [...]
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Media Alert

Forrester Research To Broadcast Its 2020 Third-Quarter Earnings Conference Call

October 16, 2020
CAMBRIDGE, Mass., October 16, 2020 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. Eastern time on Thursday, October 29, 2020. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call at http://www.directeventreg.com/registration/event/5894106. Instructions are [...]
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Media Alert

Forrester Asia Pacific Predictions 2021: Digitally Advanced Firms Will Have A Sustained Advantage Over Their Competitors

October 14, 2020
Firms will accelerate investments in new technologies and platforms to enable their workforce and provide differentiated experiences SINGAPORE, October 15, 2020 — Forrester (FORR: NASDAQ) predicts that 2021 will be the year that every company will double down on technology-fuelled experiences, operations, products, and ecosystems. According to Forrester’s Asia Pacific 2021 Predictions, released today, the success [...]
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