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Forrester Joins UK Government G-Cloud As Strategic And Operational Research Advisory Services Provider For Digital Transformation

March 31, 2021
LONDON, UK, March 31, 2021 — Forrester (Nasdaq: FORR) has been named as a supplier to offer research and advisory services on the Crown Commercial Service’s (CCS) G-Cloud digital marketplace. The G-Cloud Framework supports UK Government organisations in achieving maximum commercial value for procurement of goods and services. In 2019-20, CCS helped the public sector achieve commercial benefits worth over £1 billion — supporting world-class public services that offer best value for taxpayers.  UK public sector organisations can now quickly and easily engage Forrester via the procurement channel to [...]
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Comedian And Host Of “The Daily Show” Trevor Noah To Present At Forrester’s B2B Summit North America

March 30, 2021
A must-attend event for B2B marketing, sales, and product leaders, the event will showcase Forrester’s latest research and frameworks to grow revenue CAMBRIDGE, Mass., March 30, 2021 — Forrester (Nasdaq: FORR) today announced Trevor Noah, the most successful comedian in Africa and the host of the award-winning “The Daily Show,” will join the mainstage for a [...]
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Forrester: 76% Of European CIOs Are Underprepared For Automation

March 29, 2021
Europe’s preparation for automation lags behind counterparts in North America and Asia Pacific, with government stimulus packages threatening to hinder post-pandemic progress LONDON, March 29, 2021 — Forrester (Nasdaq: FORR) predicts that employment protection initiatives instituted during the pandemic will diminish incentives and further delay CIOs’ plans for automation across Europe. This is despite the fact that 76% [...]
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Forrester Bolsters Its Presence In The Nordics To Help Businesses Accelerate Growth; Opens New Entity In Stockholm

March 24, 2021
CAMBRIDGE/STOCKHOLM, March 24, 2021 — Forrester (Nasdaq: FORR) today announced the opening of its Nordic entity in Stockholm, Sweden. The new presence will serve as a Forrester hub for clients located across Sweden, Norway, Finland, and Denmark. The expansion allows Forrester to build deeper relationships with technology and business leaders in the region and deliver [...]
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Forrester: Despite COVID-19 Vaccine Deployment Underway, Employers Must Exercise Caution As They Plan To Reopen Physical Offices

March 18, 2021
Vaccine passports in the workplace raise new privacy, ethical, legal, and compliance challenges that will define pandemic management plans CAMBRIDGE, Mass., March 18, 2021/ — As COVID-19 vaccine deployment and mass vaccination programs get underway, employers are at a new decision point: how to accelerate the “back to normal” without overstepping their bounds. According to Forrester (Nasdaq: FORR), 40% [...]
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Forrester CEO, CFO, And CAO To Speak At The Sidoti & Company, LLC Virtual Investor Conference

March 15, 2021
Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Executive Officer George Colony, Chief Financial Officer Michael A. Doyle, and Chief Accounting Officer Scott Chouinard will speak virtually at the Sidoti & Company, LLC Virtual Investor Conference on Thursday, March 25, 2021. George Colony, Michael Doyle, and Scott Chouinard will address the conference attendees virtually [...]
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Acclaimed Tech Journalist Kara Swisher To Headline Forrester’s B2B Summit North America

March 12, 2021
For B2B marketing, sales and product executives, the event will share actionable insights to accelerate business growth CAMBRIDGE, Mass., March 12, 2021 — Forrester (Nasdaq: FORR) today announced Kara Swisher, noted tech journalist, columnist, and author, will be a keynote speaker at Forrester’s B2B Summit North America, being held as a live virtual experience from [...]
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Forrester: Automation Will Cause Australia’s Job Market To Shrink 11% By 2030

February 22, 2021
Forrester: Automation Will Cause Australia’s Job Market To Shrink 11% By 2030 Workers in administrative and support roles are most at risk, with 63% of jobs expected to be automated by 2030 SYDNEY, February 23, 2021 — According to Forrester (Nasdaq: FORR), Australia’s job market will shrink by 11%, or 1.5 million workers, by 2030, as artificial intelligence [...]
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Forrester Research Reports 2020 Fourth-Quarter And Full-Year Financial Results

February 11, 2021
Cambridge, Mass., February 11, 2021 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2020 fourth-quarter and full-year financial results. Fourth-Quarter Financial Performance Total revenues were $120.5 million for the fourth quarter of 2020, compared with $124.3 million for the fourth quarter of 2019. Adjusted revenues, which exclude the fair value adjustment to [...]
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Rome’s Fiumicino Airport Selects Forrester’s FeedbackNow To Collect Passengers’ Mood In Real Time

January 20, 2021
Forrester’s touchless solution for customer experience tracking will help the airport securely obtain immediate and critical feedback from passengers CAMBRIDGE, Mass., Jan. 20, 2021 — Forrester (Nasdaq: FORR) announced today that the touchless version of FeedbackNow, a solution for real-time data collection on customer experience, is now available at Fiumicino Airport in Rome, Italy. Due to the pandemic, cleanliness and hygiene [...]
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Forrester Honored As One Of The Best Places To Work In 2021, A Glassdoor Employees’ Choice Award Winner

January 13, 2021
For the fourth time in five years, Forrester (Nasdaq: FORR) has been honored with a Glassdoor Employees’ Choice Award, recognizing the Best Places to Work in 2021. The Employees’ Choice Award is based solely on the input of employees who elect to provide anonymous feedback by completing a company review about their job, work environment, [...]
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Forrester: Artificial Intelligence Software Growth Will Fall Below Current Investor Projections

December 10, 2020
With vendors infusing AI into existing software products, overall market size will grow to $37 billion by 2025 CAMBRIDGE, Mass., December 10, 2020 — According to Forrester (Nasdaq: FORR), the overall artificial intelligence software market — despite ballooning to $37 billion by 2025 — will fall below current investor projections of $150 to $200 billion [...]
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Forrester: US Online Sales To Reach Historic Levels This Holiday Season

November 18, 2020
Despite uncertainty from COVID-19, US online holiday sales are expected to surpass $170 billion in 2020 CAMBRIDGE, Mass., November 18, 2020 — Forrester (Nasdaq: FORR) estimates that US online holiday sales will grow 24% year over year in 2020. According to a new forecast report, “US Online Holiday Sales Will Reach Historic Levels Despite Uncertainty [...]
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Forrester’s European Banking CX Index 2020: Mutuals And Direct Banks Outperform Traditional Banks Across Europe

November 18, 2020
Confidence, respect, and value drive customer loyalty at European banks London, November 18, 2020 — According to Forrester (Nasdaq: FORR), leading European banks increasingly differentiate on customer experience quality, with mutuals and direct banks outperforming traditional banks due to their laser-sharp focus on delivering effective, easy, and emotionally positive experiences to their customers. Unveiled at [...]
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Forrester’s European Insurance CX Index 2020: CX Is An Untapped Opportunity For Auto And Home Insurance Providers

November 18, 2020
European insurance customers value person-to-person or hybrid (physical and digital) experiences London, November 18, 2020 — According to Forrester (Nasdaq: FORR), the quality of CX across European auto and home insurance providers is mediocre. With the industry’s low-touch engagement model, channel complexity, and price sensitivity, leading insurers struggle to elevate customer experience. Forrester’s 2020 European [...]
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Forrester Announces Full Conference Agenda For CX EMEA 2020

November 3, 2020
Live virtual experience will explore how CX and marketing leaders can collaborate better to improve the customer experience LONDON, November 3, 2020 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX EMEA live virtual, immersive experience to be held November 17–19, 2020. According to Forrester, digital touchpoints will be central to European customer engagement in the [...]
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Forrester Research Reports 2020 Third-Quarter Financial Results

October 29, 2020
Cambridge, Mass., October 29, 2020 . . . Forrester Research, Inc. (NASDAQ: FORR) today announced its 2020 third-quarter financial results. Third-Quarter Financial Performance Total revenues were $108.6 million for the third quarter of 2020, consistent with the third quarter of 2019. Adjusted revenues, which exclude the fair value adjustment to deferred revenue from the acquisition [...]
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Forrester: Top Emerging Technology Trends To Watch In 2021 And Beyond

October 22, 2020
The trends will help leaders accelerate digitization and create resilient businesses  CAMBRIDGE, Mass., October 22, 2020 — According to Forrester (FORR: NASDAQ), the next decade will require CIOs to both respond to digital acceleration and proactively manage uncertainty. Rapidly changing consumer trends, complex security concerns, the ethical use of artificial intelligence, and the increasing impacts of [...]
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Forrester Announces Full Conference Agenda For Technology & Innovation Global 2020 Live Virtual Experience

October 21, 2020
Event will explore how CIOs and tech leaders must invest in adaptive, creative, and resilient technologies to meet future customer and employee needs  CAMBRIDGE, Mass., October 21, 2020 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Technology & Innovation Global 2020 live virtual, immersive experience to be held November 4–6, 2020. According to Forrester, 84% of [...]
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Forrester Predictions 2021: Digitally Advanced Firms Will Have A Sustained Advantage Over Their Competitors

October 15, 2020
Firms will accelerate investments in technology to both enable their workforce and provide differentiated experiences  CAMBRIDGE, Mass., October 15, 2020 — Forrester (FORR: NASDAQ) predicts that 2021 will be the year that every company — not just the 15% of firms that were already digitally savvy — will double down on technology-fueled experiences, operations, products, and [...]
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