Forrester Research publishes many different types of research, each with a unique use case to help you save time and accelerate outcomes. Learn about each research type to understand when and why to use it.
Types Of Research Content
Benchmark |
Benchmarks provide operational and performance metrics from Forrester’s industrywide market research. |
Best Practice |
Best Practice research lays out Forrester’s recommendations about a process or initiative. |
Budget Planning Guide |
Budget Planning Guides help leaders set budgeting priorities during the annual planning process. |
Business Case |
Business Case research provides qualitative and/or quantitative analysis to support your firm’s decision to act. |
Certification |
Certification combines e-learning and interactive modules into a curriculum that builds professional expertise. |
Chart Your Course |
Chart Your Course reports define your two- to five-year path to get to a future vision. |
Charter |
Charter reports give newly formed business functions a clear definition of their goals and core operations. |
Data Overview |
Data Overviews are data-rich reports that inform you about an emerging trend, describe market behaviors, or quantify business challenges. |
Data Snapshot |
Data Snapshots highlight a key data point from Forrester’s global market research. |
Decision Tool |
Decision Tools allow clients to input information and get back insights and advice. |
Essentials |
Essentials reports summarize Forrester’s point of view on a topic and provide links to foundational research. |
First 90 Days |
First 90 Days reports outline the steps a leader should take in the first 90 days of a new role. |
Forecast |
Forrester Forecasts provide quantitative projections about business growth, market sizing, spending, and consumer activity. |
How To |
How To reports guide you through the implementation of a specific model, framework, or process. |
Maturity Assessment |
Maturity Assessments are quick surveys that gauge your firm’s overall maturity and relative strength in up to six competencies. |
Model Overview |
Model Overviews provide a detailed explanation of a Forrester model or framework to help your organization adopt and implement. |
Landscape |
Landscapes describe the business value of a class of technology products or services and identify the providers in that market. |
Predictions |
Forrester’s Predictions summarize the bold headlines we expect in the coming year. |
RACI Matrix |
RACI Matrix reports clarify the level of responsibility that each role has across a portfolio of activities. |
Roadmap |
Roadmaps provide step-by-step advice for adopting a key model or initiative over the course of one year or less. |
Role Connections |
Role Connections reports clarify various roles and how they can work together effectively. |
Role Profile |
Role Profiles provide a job description and associated competencies to help you fill a particular role. |
Scenario Quick Start |
Scenario Quick Starts provide guidance to respond to a series of possible operational scenarios. |
Tech Tide |
The Forrester Tech Tide™ defines the maturity and business value of the tech or service categories that support a function. |
Template |
Templates are editable resources that you can use to expedite the creation of a key deliverable. |
Toolkit |
Toolkits describe a collection of useful resources that help you accelerate the implementation of a priority. |
Trends |
Trends research keeps you informed about changing market and industry dynamics. |
Vision |
Vision reports are Forrester’s take on the future and what best-in-class companies should plan for. |
Wave |
The Forrester Wave™ provides a side-by-side comparison of top providers in a market. |