The Dos and Don’ts of Reprints

Submit all reprint-related materials to Citations (citations@forrester.com) for review and include copy, images, branding, and the context.

Assume approval of one piece means approval for all. Context matters, and Forrester has specific policies around usage in different mediums.

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Confirm that reprint rights have been purchased and copy your Forrester account manager when submitting your citation request.
Take down your reprint landing page upon expiration of your reprint contract.
Use the Wave leader badge (if applicable; only available with a reprint license).
Reference the report as “complimentary” in your promotional materials.
Distribute the reprint in its entirety and original format via the provided link.

Assign a monetary association to the reprint in your promotional materials (for example, “a $499 value”). ·
Host a PDF copy of your reprint.
Remove the Forrester copyright and/or approved logo.
Translate your reprint. Any translations of Forrester reprints must go through Forrester’s Reprints department at reprints@forrester.com.
Sell, attempt to sell, or seek any form of consideration for access to a reprint.

Take down your reprint landing page upon expiration of your reprint contract.
Use Forrester’s logo and/or an image of the report cover page with the citations.
Use the Wave leader badge (if applicable; only available with a reprint license).
Ensure that the Forrester logo (if using) is no larger than the largest font on the page.
Distribute the reprint via its link in its entirety and original format.
Include the Wave graphic on your landing page with Citations’ approval. See more on Wave Dos and Don’ts here.

Assign a monetary association to the reprint in your promotional materials (for example, “a $499 value”).
Host a PDF of your reprint.

Promote your reprint in social media and blogs and link to an approved landing page.
Reference the report as “complimentary” in your promotional materials.
Use the Wave leader badge (if applicable; only available with a reprint license).
Create your own branded images referencing your reprint in a social post on platforms such as LinkedIn and Twitter.
Use Forrester’s logo and/or an image of the report cover page with the citations.
Ensure that the Forrester logo, if using, is smaller and less prominently displayed than your company or product logo.

Assign a monetary association to the reprint in your promotional materials (for example, “a $499 value”).
Use the Wave graphic.
Link to a web page that uses the Wave graphic without a separate social image included in the post.
Use Wave-like branding in your imagery (i.e., no concentric circles or bands).

Promote your reprint via email and link to an approved landing page.
Include the full report title at least once.
Use Forrester’s logo and/or an image of the report cover page with the citations.
Use the Wave leader badge (if applicable; only available with a reprint license).
Ensure that the Forrester logo is always smaller and less prominent than your own company or product logo.

Promote your reprint in ad campaigns and link to an approved landing page.
Include the full report title at least once.
Use Forrester’s logo and/or an image of the report cover page with the citations.
Use the Wave Leader badge (if applicable; only available with a reprint license).
Ensure that the Forrester logo is always smaller and less prominent than your own company or product logo.

Use the Wave graphic. · Use Wave-like branding in your imagery (i.e., no concentric circles).
Use language or imagery that reflects an award, validation, or endorsement, such as “awarded,” “accolades,” “validation,” “endorses,” or trophy, ribbon, or laurel images.

Compose your Client Intro as a welcome/introduction of the report.
Utilize Client Intros to enhance and personalize your reprint.
Submit your Client Intro copy to citations@forrester.com.
Include your About Us section in your Client Intro copy that can include your company boilerplate and a list of products and services.
Include links to your website for more information services.
Include calls to action.

Include your company or product name in the title or the first section of the Client Intro introduction.
Use your Client Intro to overtly promote your product or services or as an advertisement.
Include references to competitors that could be construed as a comparison or a rebuke of a competing offering.
Include self-evaluation statements (e.g., “We have a first-class solution.”).
Include content that can be deemed as negative or comparative to a named product or brand.
Include text that gives the appearance that Forrester is endorsing your company or product.
Include text that gives the appearance that you have sponsored the research.