Forrester is an independent research and advisory firm that produces objective research and analysis for leaders in technology and marketing roles. Integrity is a core value of our company and our brand. Forrester employees may not engage in activities that will compromise — or appear to compromise — the integrity of our research.
Forrester’s integrity policy, research methodologies, and corporate culture guide our employees in the course of developing and disseminating our research products and services.
Forrester’s business success depends on the independence and objectivity of our research. We embody this by:
- Taking a stand. Our independence allows us to produce research and analysis that express clear opinions. Forrester’s research agenda, judgments, and conclusions are solely under our control. Client companies cannot purchase research coverage or favorable opinions.
- Employing structured methodologies. Our RoleView Research employs structured methodologies that ensure consistent research quality and recommendations across markets, technologies, and geographies.
- Keeping our independence. Forrester’s policies create an environment where clients and vendors cannot wield undue influence on our research topics and judgments. Because Forrester is an independent research and advisory firm, our policies restrict employees from joining company boards or endorsing any company’s strategy or products. Consulting work that compares companies or products is client-confidential and only for a client’s internal use. With the exception of Forrester’s Total Economic Impact™ deliverables, any commissioned studies or advisory and consulting engagements that include deliverables meant for a client’s external use must be company-, product-, and brand-agnostic to protect the independence, integrity, and objectivity of our research. Employees can accept reimbursement only for reasonable travel expenses incurred to attend, or travel to, sponsored events, analyst days, or briefings.
Forrester is accountable for publishing fair and accurate research. If we make a factual mistake, we will provide a fair hearing and will correct material errors quickly.