Product Management Leaders

Deliver Customer-Centric Solutions

Buyers and users connect with products today in new ways, expanding the responsibilities of product managers who must now, more than ever, manage the entire product experience and deliver on a customer-obsessed strategy.

To succeed, product management leaders must track the pulse of buyers, customers, and users so they can quickly respond to customer signals with new offerings, product enhancements, revised pricing, and continued innovation and differentiation.

Challenges You Face

Your aim is to focus product investments on the highest-value customer needs that fuel innovation, growth, and profitability. It’s an ongoing effort to build, develop, and lead a world-class product management organization. Forrester can help you overcome the day-to-day challenges that you must manage along the way, including:

  • Staying ahead of the competition with continuous innovation.
  • Developing a consistent approach to understanding customers and gathering feedback.
  • Implementing repeatable processes for developing and managing products.
  • Aligning on clear roles and responsibilities with sales and marketing during the commercialization and product lifecycle process.
  • Effectively pricing and packaging new products, especially when delivery models change to digital.

How Forrester Helps You Drive Business Results

Forrester empowers product management leaders to develop and execute a product vision and strategy that creates new value for customers and sparks consistent product-led business growth.

Bold Solutions Fit For You

Forrester helps product management leaders and their teams uncover innovation opportunities that address unmet customer needs to create standout product experiences and spark consistent growth across the portfolio.

Create Standout Product Experiences

Forrester Decisions for Product Management helps leaders shorten the distance between bold vision and superior impact.

Blog

Call For Entries: Forrester B2B Summit North America Awards

Cristina De Martini October 31, 2023
Nominations are now open for Forrester’s B2B North America Return On Integration Honors and Programs Of The Year Awards. If you have a great revenue engine alignment story, now is your time to shine.
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Predictions 2024: GenAI And Partners Help B2B Marketing, Sales, And Product Endure A Wild Ride Ahead

Laura Ramos October 25, 2023
B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.
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Product Managers: Get Ready To Harness Generative AI And Drive Offering Success

Sam Somashekar September 15, 2023
There is much hype around generative AI as it continues being applied across the entire enterprise, from marketing and design to sales. How can product management get in on the action, and what can it even do to help offerings grow?
Blog

To Become Future Fit, Ditch The PMO Moniker

Margo Visitacion September 1, 2023
To become more future fit, consider moving your IT operations from a project management office to a strategic value office operating model. Learn the key points in this post.

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