Principal Analyst, Forrester
With more than 25 years of experience as a senior-level B2B marketing and business strategist, Jennifer has been instrumental in driving the change needed to improve the efficiency and effectiveness of sales and marketing departments through cross-functional alignment. She has extensive experience in fast-paced technology and financial industries where she has built sales enablement teams and implemented strategies for global organizations such as ADP, Motorola Solutions, and TransUnion.
Throughout her career, Jennifer has driven sales effectiveness through a laser focus on educating, advising, and leading both the buyer and seller throughout the buyer’s journey. She has served as the main point of orchestration with internal sales and business disciplines to ensure that every seller has the required knowledge, skills, and understanding of processes to optimize every interaction with customers and buyers.
Jennifer joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, Jennifer was instrumental in chartering a global sales enablement program for a UK-based SaaS company where she led the development of sales competency models, sales onboarding, and certification programs. Before that, Jennifer was responsible for aligning product, sales, and marketing disciplines by defining customer-centric messaging as well as implementing sales asset management platforms that aligned content to sales methodology practices and the buyer’s journey. She also helped to establish the first global sales enablement team at Motorola Solutions.
Jennifer is a graduate of Northern Illinois University, where she earned a BA in journalism and public relations.