Nick Buck

VP, Principal Analyst, Forrester

Nick brings more than 18 years of experience to marketing executive services at Forrester, joining through the acquisition of SiriusDecisions.

Prior to joining SiriusDecisions, Nick spent seven years at SAP, leading strategy and operations teams for the global and regional marketing functions. His areas of responsibility included planning, budget and resource management, business operations, and performance optimization, as well as driving key transformation initiatives aimed at forging ever-tighter links between marketing and sales.

Before that, Nick was part of Accenture’s marketing transformation practice for nine years, where he worked with a wide range of companies around the world to redesign their marketing organizations and capabilities. Nick’s consulting experience spans strategy, process, and technology, and his areas of expertise include strategic and operational business planning, operating model transformation, organizational design, and marketing process design.

Nick is a graduate of the University of Leeds in the UK, where he received a BA in business management and German.