Pet Ie Kua

Senior Director of Marketing, APAC, AVEVA

Pet Ie Kua leads Marketing for AVEVA in the Asia Pacific (APAC) region where she is responsible for Marketing Strategy & Operations, Branding & Communications and Marketing of AVEVA’s portfolio of industrial software and services across key industries through routes to market such as digital, social and partner ecosystem.

As the Marketing leader for APAC region, Pet Ie also has the marketing transformation responsibility to ensure tight integration between two legacy entities (Schneider Electric Software & AVEVA) and tight marketing interlock between commercial and functional groups in AVEVA in order to achieve sales & marketing excellence across the region. Pet Ie is most recently recognized for her leadership excellence company-wide. APAC Marketing was awarded Marketing Region of the Year 2019 for the highest regional contribution to marketing revenue and marketing business pipeline across the globe.

Prior to AVEVA, Pet Ie spent 5 years in SAP Asia where she held the position of Marketing Director across various roles in IT Platform Marketing, Industry Marketing and Line of Business Marketing across.

Pet Ie possesses over 20 years of marketing experience in the IT industry. She held various leadership positions in IBM, CSC and Fuji Xerox in marketing functions across brand, communications, segment, product, industry, partner & alliance marketing. Prior to her marketing profession, Pet Ie was both a functional and technical consultant for major Enterprise Resource Planning software.