Complimentary Webinars

As AI crosses organizational, national, and operational boundaries, APAC leaders must redefine control, accountability, and trust. Join us live to explore Forrester’s 2027 tech and security predictions and the decisions that will shape AI success across the region.

NA/EMEA

How will B2B go-to-market leaders regain influence in an increasingly AI-driven buying environment in 2027? Join Forrester’s analysts to explore the forces reshaping buyer behavior, decision-making, and market dynamics, and learn the actions leaders should take now to stay ahead.

Which AI initiatives are worth continuing, and which should be cut? How will changing customer buying behaviors and agentic customer journeys affect your marketing, digital, and CX strategy? Join Forrester’s analysts to explore the questions leaders must answer to prepare for 2027. 

In 2027, technology and security leaders will face a new challenge: balancing AI innovation with control in a rapidly evolving business environment. Join us for an early look at the predictions and actions that can help you navigate risk, build trust, and create an AI advantage.

APAC

How will government leaders take control of technology investments, AI governance, and citizen trust in 2027? Join Forrester’s analysts to explore the questions public-sector organizations must answer and the actions they should take now to prepare.

How will B2B go-to-market leaders regain influence in an increasingly AI-driven buying environment in 2027? Join Forrester’s analysts to explore the forces reshaping buyer behavior, decision-making, and market dynamics, and learn the actions leaders should take now to stay ahead.

AI is reshaping buyer behavior, making traditional measurement approaches increasingly difficult to rely on. Join us live to learn how marketing leaders are evolving accountability frameworks and redefining how they measure contribution and business impact.

Discover the types of content that drive buyer engagement, pipeline, and revenue in an AI-powered world — and get Forrester’s B2B AI-Agent-On-A-Page Template For Go-To-Market Teams to accelerate your content measurement strategy.

Discover how AI search is reshaping the buyer’s journey. Watch now as our analysts share strategies to boost answer engine visibility, trust, and influence.

Learn how to optimize budgets, prioritize resilient markets, adapt to evolving buyer behaviors, and leverage AI for growth. Don’t miss our data-backed budget strategies to thrive in uncertainty.

Discover strategies and tools to optimize your 2026 B2B marketing budget planning with Forrester. Build adaptable, goal-driven plans that align with business objectives. BONUS! Get a first look at our 10-page B2B Marketing Leader’s Guide To Strategic Budgeting. 

Learn breakthrough strategies to reshape your B2B content marketing for AI-driven search and complex buying networks. 

B2B buying groups are more complex than ever. Learn how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs.

Learn how to use this transformative framework to shift from revenue-centric to customer-obsessed activity to achieve long-term sustainable growth. 

Which AI initiatives are worth continuing, and which should be cut? How will changing customer buying behaviors and agentic customer journeys affect your marketing, digital, and CX strategy? Join Forrester’s analysts to explore the questions leaders must answer to prepare for 2027. 

Journey maps alone don’t drive outcomes. Leading organizations operationalize customer insights by embedding them into planning, governance, investment, and design decisions. Join us live to learn a practical approach for turning journey insights into measurable business results. 

AI-powered agents and answer engines increasingly influence how consumers discover, compare, and select products. Watch this webinar designed to help digital and commerce leaders understand what agentic commerce is and how to adapt to what’s ahead.

Learn how Forrester’s total experience model elevates brand and CX strategy by revealing the drivers behind acquisition, retention, and revenue. 

Tackle 2026’s volatile market with resilient CX strategies and smart investments. Maximize budgets, build tech-ready teams, and innovate customer experiences.

Learn how Forrester’s Function-First Framework helps CX leaders simplify complex technology decisions, prioritize functionality, avoid wasted investments, and align tech with strategic business goals.

Learn from our analysts as they unveil the CX metrics framework, a tool to build effective measurement strategies that drive tangible results.

Which AI initiatives are worth continuing, and which should be cut? How will changing customer buying behaviors and agentic customer journeys affect your marketing, digital, and CX strategy? Join Forrester’s analysts to explore the questions leaders must answer to prepare for 2027. 

Journey maps alone don’t drive outcomes. Leading organizations operationalize customer insights by embedding them into planning, governance, investment, and design decisions. Join us live to learn a practical approach for turning journey insights into measurable business results. 

Learn how Forrester’s total experience model elevates brand and CX strategy by revealing the drivers behind acquisition, retention, and revenue. 

AI-powered agents and answer engines increasingly influence how consumers discover, compare, and select products. Watch this webinar designed to help digital and commerce leaders understand what agentic commerce is and how to adapt to what’s ahead.

Tackle 2026’s volatile market with resilient CX strategies and smart investments. Maximize budgets, build tech-ready teams, and innovate customer experiences.

Learn how Forrester’s Function-First Framework helps CX leaders simplify complex technology decisions, prioritize functionality, avoid wasted investments, and align tech with strategic business goals.

Ready to tackle market volatility, changing customer expectations, and rapid digital disruption? Watch our webinar to learn how to stay resilient, put customers first, and boost loyalty in challenging times.

Learn from our analysts as they unveil the CX metrics framework, a tool to build effective measurement strategies that drive tangible results.

AI-powered agents and answer engines increasingly influence how consumers discover, compare, and select products. Watch this webinar designed to help digital and commerce leaders understand what agentic commerce is and how to adapt to what’s ahead.

Explore the state of ransomware vulnerability for state and local governments — and how you can protect your agency with limited resources.

Discover three strategies every federal agency should implement on its Zero Trust journey — and the fundamental shifts in architecture these strategies will demand.

Watch the panel discussion and lean how diversity & inclusion can help you improve customer experience, employee satisfaction.

Learn how procurement leaders can benefit from utilizing customer experience methodologies and tools to reimagine procurement organizations to fuel mission success.

As AI crosses organizational, national, and operational boundaries, APAC leaders must redefine control, accountability, and trust. Join us live to explore Forrester’s 2027 tech and security predictions and the decisions that will shape AI success across the region.

NA/EMEA

In 2027, technology and security leaders will face a new challenge: balancing AI innovation with control in a rapidly evolving business environment. Join us for an early look at the predictions and actions that can help you navigate risk, build trust, and create an AI advantage.

APAC

Join us September 24 to see how Bank of America turned AI ambition into enterprise wide impact by starting with customers and scaling with trust.

Learn how CIOs and tech leaders turn AI into measurable business outcomes. Bring clarity, accountability, and value to your AI strategy.

Learn how CIOs and CISOs can align budgets and strategies to tackle cybersecurity threats, prioritize risks, and implement solutions for 2026 volatility.

Uncertainty is the only certainty in 2026. Learn how CIOs are using scenario planning to stay ahead of disruption and drive smarter decisions.

Get an early look at the top 10 emerging technologies for 2025, hear common use cases for each, and learn how (and when) these advancements will produce real benefits.

Lead your tech teams through turbulent times with confidence and precision. Watch this webinar to explore risk management strategies and adaptive change techniques designed for those ready to push back against chaos and thrive where others falter.

How can you manage security risks during volatility? Watch our webinar to discover strategies for optimizing spend, leveraging automation, fostering collaboration, and implementing change management techniques to drive resilience

Explore the real benefits and risks of generative AI in security tools and discover the innovations on the horizon.

Watch this on-demand webinar to explore new tools and strategies for keeping technical debt under control, including a demonstration of Forrester’s Technical Debt Modernization And Migration Scenario Tool.

Want to see what a high-performing enterprise architecture practice looks like? Watch this on-demand webinar to explore award-winning examples of outcome-driven EA practices that drive innovation with a focus on business.

How will B2B go-to-market leaders regain influence in an increasingly AI-driven buying environment in 2027? Join Forrester’s analysts to explore the forces reshaping buyer behavior, decision-making, and market dynamics, and learn the actions leaders should take now to stay ahead.

Learn how to thrive in today’s new B2B marketing landscape with the alignment of sales and marketing on customer obsession.

Find out why and how you can start adapting your sales compensation program to align with the reality of selling today.