Complimentary Webinars

Join us on Sept. 27 for a deep dive on detection engineering in security operations. Hear Forrester advice on best practices and the use of detection–as–code. 

Take the guesswork out of your 2024 tech budget planning. Find out how your 2024 tech budget compares to your peers — and where to increase, decrease, and experiment with your tech investments.

Learn how you can put Forrester’s 2024 annual planning research to align your B2B marketing planning for success.

Explore 2024 insights for investing in CX strategy to drive action, value, and revenue.

Learn how you can put Forrester’s 2024 annual planning research to align your B2B marketing planning for success.

Discover how and why revenue process efficiency and productivity are crucial to reaching your B2B marketing goals.

If you’re a B2B marketing leader in a high tech organization, watch this on-demand webinar to hear how organizations are evolving strategic marketing operations, sales operations, and revenue operations functions to deliver on customer value and commercial impact.

Learn how to thrive in today’s new B2B marketing landscape with the alignment of sales and marketing on customer obsession.

Explore the B2B marketing trends critical for thriving in 2023. 

Learn how to align your B2B organization for 2023 resiliency. 

Discover why savvy marketers are moving past MQLs to focus on opportunity segments that reveal stronger signals of intent.

Learn how and where your peers are increasing their investments – and scaling back. You’ll come away with the insight and data you need to target your investment priorities with more confidence and research-led data.

Learn what it takes to define, deploy, and succeed in your B2B marketing innovation efforts.

A top priority for B2B CMOs is addressing changing buyer behaviours. In this webinar, learn how to understand them and respond quickly to these changes to remain competitive and drive organisational growth.

Learn essential components to successful marketing orchestration.

B2B marketers have a unique opportunity to turn disruption into opportunity. Join us and discover the five trends that will drive B2B marketing in 2022.

Join our top analysts in an upcoming complimentary webinar that will help you capitalise on opportunities and direct your planning efforts for 2022.

EMEA

Get crucial clarity on the trends that will impact marketing in 2022 and discover how to profit from the changes they’ll bring.

North America

Learn what you can do to create two-way flow between your 3-5-year strategy and your annual plan. 

In this webinar, Christine Polewarczyk will go through best practices for effective B2B marketing content performance measurement.

EMEA

Learn practical advice on building audience-centric content and aligning content planning, translation, and localisation efforts within global teams.

EMEA

Discover the critical trends that will matter to marketing leaders in 2021.

Guide your marketing planning efforts with Forrester’s Plan-on-a-Page template and learn how it can be applied to different organizational operating environments.

Understand how changing B2B buying habits are modifying post-sale expectations and review five actions for improved customer engagement.

Discover how to drive greater business value by building a natively digital brand and communications approach and tech stack.

Learn how to define, prioritize, and align corporate marketing and regional business objectives with a structured approach.

Asia Pacific

Learn regional differences in buying behaviors and how APAC marketers can incorporate that in go-to-market architecture and marketing campaigns

Asia Pacific

Discover the keys to developing an effective virtual strategy including how to optimize attendee experience and maximize return on event investment.

Asia Pacific

Unpack the future trends and get actionable advice on changing technology market and learn how to thrive in broader channel ecosystems.

Asia Pacific

Learn how organisations that synchronize efforts to unify planning and execution across the B2B Events Portfolio can achieve improved ROI and attendee experience.

EMEA

Learn how to thrive in today’s new B2B marketing landscape with the alignment of sales and marketing on customer obsession.

Sales is at a crossroads. It’s time to embrace the adaptations you made in the last two years and align your selling approach to the way people buy now. Learn how.

Join our top analysts in an upcoming complimentary webinar that will help you capitalise on opportunities and direct your planning efforts for 2022.

EMEA

Find out why and how you can start adapting your sales compensation program to align with the reality of selling today.

Learn how to increase opportunity volume, deal velocity, deal size, and win rate with Dynamic Guided Selling.

Learn the key implications of changing B2B buying habits and how to transform sales organizations to sell in a more buyer-friendly way.

Learn how to optimise your sales operation model by enhancing the four key areas of the revenue engine.

Asia Pacific

During this webinar, Forrester | SiriusDecisions analysts Paul Ferron and Katie Fabiszak will reveal a survival guide that will enable marketers to respond swiftly to go-to-market strategy changes.

Explore how to accelerate the digital future of government with a customer obsessed strategy.

Asia Pacific

Join us on Sept. 27 for a deep dive on detection engineering in security operations. Hear Forrester advice on best practices and the use of detection–as–code. 

Take the guesswork out of your 2024 tech budget planning. Find out how your 2024 tech budget compares to your peers — and where to increase, decrease, and experiment with your tech investments.

Watch this on-demand webinar to see the emerging technologies on our top 10 list with a benefits horizon to help guide your short–, mid–, and long-term investments. 

Watch this webinar on-demand to learn how to turn your tech organization into an engine of business growth and innovation with an adaptive, resilient future fit tech strategy. 

The risks of using AI for development and testing are real — but so are the rewards.   

Join our analysts for this webinar to learn how, when, and why tech leaders are turning to AI to streamline software development lifecycle (SDLC) tasks – and how TuringBots fit into the mix.

Watch this webinar to explore a skills-based hiring model for creating an adaptive pool of tech talent – so you can compete in the fast-paced tech landscape.

Watch this webinar to learn how to position your technology organization for 2023 success. 

As 2023 approaches, security leaders are hard at work planning for the cybersecurity trends headed our way – setting budgets, developing plans, and establishing priorities. Is your plan on track?

Hear analyst advice on modernizing your cloud with less risk and fewer missteps.

Trends revealed on the global state of EA webinar. From metrics for success, to how stakeholder and architect roles are changing.

Get get up to speed quickly on the fundamentals of connected intelligence and why it’s mission-critical to your data strategy.

Hear how AI, cloud, automation, and edge computing will create tech alchemy in 2022 

Join our expert technology analysts as they explore the key trends that will impact the technology and security & risk functions in 2022 and beyond. 

Learn why now is the right time to step back, assess your entire IT operating model, and create a new one that puts customers first.

Learn why adaptivity will give you such a powerful competitive edge. 

European manufacturers are evolving to stay competitive. Discover how and learn best practices from experienced industry leaders.

EMEA

Join Forrester’s experts, along with guest speakers from Akamai Technologies, as they explore the ever-growing importance of sustainability for Future Fit Technology Leaders.

EMEA

Discover the trends and opportunities for European technology leaders when planning their return to the workplace.

EMEA

Uncover what it takes to be a future-fit technology leader and the vital leadership skills, qualities, and tactics needed to be successful.

Learn how to unlock the adaptivity, creativity, and resilience that will define leaders for years to come.

Discover the critical trends that will matter to IT leaders in 2021.

Learn how the tsunami of employee data and the rise of employee power will impact your organization and how you can prepare.

Discover the four shocks that will transform the future of work – systemic risk, robots and automation, employee data, and employee power – and the tools available to address these trends.

Explore the dynamics of Australia’s technology market outlook for 2020 – 2021 and how leading CIOs are embracing the opportunity to change and transform the business.

Asia Pacific

Learn how to implement and maintain Zero Trust to protect your business from today’s and tomorrow’s advanced threats.

Get educated on key trends impacting your security strategy, what’s driving increased interest in Zero Trust, and where to start.

Discover the shocks that will shape the future of work, and what it should mean to enterprise leaders now.

Asia Pacific

Join our expert analysts to learn more about what key predictions will impact the B2C marketing function in 2022 and what this means for you and your business.

On constate aujourd’hui une pression croissante de la part des consommateurs et des gouvernements sur les entreprises afin qu’elles intègrent les objectifs de développement durable, en agissant par exemple pour l’écologie, l’éradication de la pauvreté ou l’égalité hommes-femmes. Les responsables marketing et expérience client des marques grand public doivent désormais non seulement intégrer ces objectifs dans leurs stratégies mais aussi fédérer le reste de l’organisation autour d’initiatives tangibles. Découvrez comment durant ce webinar gratuit.

France

Discover the critical trends that will matter to marketing leaders in 2021.

Discover what drives today’s values-based consumer and how brands can clearly and authentically deliver their values messaging.

Learn the ROI of agency creativity and how marketers benefit from rethinking their investment mix to differentiate and drive growth.

Learn how to map out journeys to help your customers and employees during the pandemic crisis and beyond.

EMEA

Explore 2024 insights for investing in CX strategy to drive action, value, and revenue.

Learn how to make a strategic, data-informed evaluation of your beacon metric and ensure that it’s communicating the true value of CX to the C-suite.

Gather insight on ways to embrace customer obsession and pursue CX innovation that drives business results with designs and actions your customers will love.

Get analyst advice on designing chatbots with the right tone and personality to engage customers and elevate your brand.

Discover how to connect the dots of CX value to business goals and get stakeholders excited about its power and potential.

Discover why your digital experiences need to make customers feel confident about the choices they make, and how to achieve that through deliberate design.

Discover the five trends that will define the playing field for CX in 2022.

In 2022, brands will look to their CX teams to help them navigate their way through the pandemic by adjusting to a “new normal”. Join this free webinar to learn more.

Discover how to turn a business “must have” into a CX leadership opportunity.

Hear the secrets of a successful CX measurement program from a leader who built one.

Learn how to add efficiency and precision to your CX operations.

On constate aujourd’hui une pression croissante de la part des consommateurs et des gouvernements sur les entreprises afin qu’elles intègrent les objectifs de développement durable, en agissant par exemple pour l’écologie, l’éradication de la pauvreté ou l’égalité hommes-femmes. Les responsables marketing et expérience client des marques grand public doivent désormais non seulement intégrer ces objectifs dans leurs stratégies mais aussi fédérer le reste de l’organisation autour d’initiatives tangibles. Découvrez comment durant ce webinar gratuit.

France

Hear our CX expert Riccardo Pasto share best practices from both private and public sectors, and learn a three-step approach to jumpstart customer-centric culture transformation.

APAC

When working on measuring and proving the value of Customer Experience, we know that CX leaders are facing many challenges, including difficulties in making the case for CX and various privacy and ethics doubts when it comes to measurement.

Forrester CX experts are joining forces for two live complimentary webinars to help you overcome these challenges.

EMEA

Discover the critical trends that will matter to CX leaders in 2021.

Learn how to create a compelling CX business case and build an effective CX ROI model that’ll win over numbers-driven executives.

Dive into the latest results from this year’s US CX Index, explore trends in CX quality at the brand and industry level, and understand the impact of CX-based differentiation.

Learn how to determine the metrics that matter for executive alignment on your CX transformation and drive customer-centric culture

Learn how to use data to determine which CX projects will have the greatest ROI and how to use data storytelling to gain alignment with and persuade stakeholders to act.

Discover why your organization needs an effective CX training program and how EX + CX can collaborate to drive culture change.

Explore the state of ransomware vulnerability for state and local governments — and how you can protect your agency with limited resources.

Join us for a webinar to position your agency’s workforce and data for 2023 change.  

Discover three strategies every federal agency should implement on its Zero Trust journey — and the fundamental shifts in architecture these strategies will demand.

Hear our predictions for the US public sector in 2022 and how they relate to the new President’s Management Agenda and executive order on improving the federal customer experience.

Watch the panel discussion and lean how diversity & inclusion can help you improve customer experience, employee satisfaction.

EMEA

Learn negotiation tactics to find short term software cost savings for both existing contracts and upcoming renewals and ensure you are optimizing spend through the recovery and beyond.

Learn how procurement leaders can benefit from utilizing customer experience methodologies and tools to reimagine procurement organizations to fuel mission success.