Featuring:

Carrie Johnson, Chief Research Officer, Keith Johnston, VP, Research Director, Matthew Guarini, VP, Research Director, Michele Goetz, Principal Analyst, J. P. Gownder, VP, Principal Analyst, and George F. Colony, CEO

Show Notes:

In 2018, leaders tried to wrestle with rapidly changing market conditions by being bold and promoting complex, ambitious strategies. But many of these efforts failed, stalled, or fell short.

The lesson for 2019 is clear: Think big, but act pragmatically. Smart firms will execute with surgical precision to build a strong foundation, put points on the board, and position themselves to come out swinging in 2020 and beyond.

In this episode of What It Means, we share highlights from Predictions 2019: The Year Transformation Goes Pragmatic. Learn how the roles of the CMO and CIO are changing in response to unprecedented disruption and market upheaval. Discover how to tap into the kinetic energy of AI and automation to drive real business value.

Plus, Forrester CEO George Colony joins to discuss whether, in the face of a possible economic slowdown, companies should decelerate their investments or keep their foot on the gas pedal, pushing toward a tech-centric and customer-centric future regardless of market volatility.