Top stripe

Privacy, security & risk

Identity For Profit

November 16, 2017

Forrester Vice President and Principal Analyst Andras Cser discusses how identity management can enhance customer experiences and drive growth.


Andras Cser, Vice President, Principal Analyst

Show notes:

In a digital world, identity — who an individual is — is not a simple question. “I” can be a name, email address, phone number, biometric pattern, social handle, etc. “I” is also a continuously changing entity based on prior behaviors and transactions. “I” can form a user profile critical to designing experiences, providing services, and allowing an enterprise to see if “I” is a malicious user or if someone has stolen “me” and is behaving outside my normal ways. Identity is multifaceted, complex, dynamic, and real-time, and it is the basic building block of security, privacy, and experience design.

At the end of the day, identity is a two-sided coin: protection and exploitation. Enterprises use identity management to protect themselves from cyberthreats and fraud; on the flip side, enterprises need identity to understand preferences and provide individualized experiences.

Both rely on the answer to a seemingly simple question: What is an identity? Both protection-driven and experience-driven strategies depend on an attribute-rich, continuous, and fully resolved view of identity.

Identity management may be a technical capability born in privacy and security and seen as the cost of doing business in the digital world, or identity management can be seen as a strategic weapon to best protect the firm and customers and to deliver individualized experiences.

In this episode, Andras Cser discusses the universe of identity — the inherent complexity and the strategies and tactics to convert this “cost” to strategic advantage.


Related Posts in Privacy, security & risk See All