What It Means: A Forrester podcast

Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX design to B2B buying trends and marketing planning. Listen now and subscribe to get a new episode each week. Got a comment or question? Email our team at podcast@forrester.com.

Latest Episodes

Podcast

Brexit Fact-Finding Mission

What It Means October 31, 2019
Brexit has been a three-year-long bumpy ride, and it’s not over yet. Listen in as VP and Group Director Laura Koetzle helps us untangle what’s happened, what could happen, and what companies should do about Brexit.
Podcast

Bridging The CMO-CIO Divide

What It Means October 24, 2019
CMO-CIO collaboration is critical to delivering the rich digital experiences that customers have come to expect. Forrester VP and Research Director Keith Johnston explains why good CMO-CIO partnerships are still rare and what it will take to change that.
Podcast

Amazon’s Rise In The Digital Ad Space

What It Means October 17, 2019
Amazon has staked its claim in the digital advertising space, challenging Google and Facebook’s dominance. In this week’s What It Means, learn how this will impact ad industry stakeholders and reshape the digital ad landscape.
Podcast

Human-Centric UX Design

What It Means October 10, 2019
Design is in a state of misalignment with customer needs. Principal Analysts Gina Bhawalkar and Andrew Hogan discuss the benefits of inclusive and ethical design in an age of digital manipulation.
Podcast

Higher Use, Lower Prices For Enterprise Software

What It Means October 3, 2019
Enterprise software use continues to expand exponentially, finding its way into all areas of the enterprise. Then why is overall spending growth in this massive market slowing? Find out in this episode of What It Means.
Podcast

Avoiding Islands Of Automation: Why You Need An Automation Framework

What It Means September 26, 2019
Deploying an automation pilot can bring quick results, but the real benefits come with a holistic strategy that connects all automation efforts across the enterprise. In this episode of What It Means, learn how Forrester’s automation framework can help. 
Podcast

An Inside Look At Ticketmaster’s Data Transformation Journey

What It Means September 19, 2019
On this week’s What It Means, Ticketmaster CMO Kathryn Frederick describes the eCommerce giant’s strategy of personalization through data transformation. Listen in and then get the latest on Ticketmaster’s journey at Data Strategy & Insights 2019.
Podcast

Courage Required: The CIO’s Role In Building An Adaptive Enterprise

What It Means September 12, 2019
The benefits of becoming a more adaptive enterprise are many — but so are the roadblocks. In this episode of What It Means, VP and Research Director Pascal Matzke outlines the work CIOs must do to foster a truly adaptive enterprise.
Podcast

The Radical Remaking Of Financial Services In Asia Pacific

What It Means September 5, 2019
Financial services in Asia Pacific are in the middle of a radical departure from the past. Senior Analyst Zhi-Ying Barry joins to explain how the convergence of disparate forces are challenging the very nature of a financial services firm.
Podcast

The Future Of CX: Real Time, Ethics, And AI

What It Means August 29, 2019
Customer experience (CX) organizations will revamp their skills and strategies in response to new business dynamics and transformative technologies. Dive in to the future of CX on this week’s What It Means with VPs and Principal Analysts Rick Parrish and Joana van den Brink-Quintanilha.
Podcast

To Transform Your Business, Start With The Employee Experience

What It Means August 22, 2019
Confident, well-prepared employees fuel business transformations. Overwhelmed employees who fear the future can’t. Learn how to build an empowering employee experience on this week’s What It Means.
Podcast

Let’s Reverse Cybersecurity’s Self-Inflicted Staffing Shortage

What It Means August 15, 2019
On this episode of What It Means, VP and Group Director Stephanie Balaouras and VP and Principal Analyst Jeff Pollard dissect the myths, misconceptions, and half-truths within the current cybersecurity staffing shortage — and discuss a more effective way for security and risk leaders to build a complete, qualified team.
Podcast

Without Employee Activation, Business Strategies Are Just Hot Air

What It Means August 8, 2019
Strategies don’t yield business results. The execution of a winning strategy does. On this episode of What It Means, Principal Analyst Sam Stern and VP, Training & Certification Erin Streeter discuss how learning empowers employees to activate business transformations.
Podcast

The Organizational Architecture Of Innovation

What It Means August 1, 2019
Team structure sets the foundation for innovation. On this episode of What It Means, we’re joined by CEO Dennis Barnes to learn how RGAX organizes itself for transformative innovation.
Podcast

The Future Of Work

What It Means July 25, 2019
Automation possesses transformational power, and yet, just as with all emerging technologies, implementation is everything. This week, we’re joined by VPs and Principal Analysts J. P. Gownder and James McQuivey to explore how automation will shape the future of work.
Podcast

US CX Index 2019: Where Brands Are And How They’ll Excel

What It Means July 18, 2019
Forrester’s US CX Index™ 2019 revealed a modest increase in overall quality, with no brands achieving an “Excellent” score. VP, Research Director Harley Manning and Director, CX Analytics Michelle Yaiser delve into what’s behind the slow pace and how brands can accelerate.
Podcast

Entering Dullsville. Population: Too Many Brands

What It Means July 11, 2019
Brands have driven themselves straight into Dullsville. For years, they’ve slashed creative to the quick and overinvested in tech. Principal Analyst Jay Pattisall explains why you need both to succeed, and how creative can augment your tech investments.
Podcast

Will Facebook Survive?

What It Means June 27, 2019
For 18 months and counting, Facebook has been rocked by constant scandals. Senior Analyst Jessica Liu explains that Facebook will be fine in the short term. But in the long term . . . maybe not so much.
Podcast

How Lloyds Uses Privacy As A Differentiator

What It Means June 20, 2019
Privacy regulations can seem like a hassle. But if you want to grow customer affinity, privacy can be a strategic strength. Lloyds Banking Group Experience Strategist Laurent Christoph and Forrester VP and Principal Analyst Fatemeh Khatibloo explain how Lloyds uses privacy as a differentiator.
Podcast

Implementing Zero Trust Compliance

What It Means June 13, 2019
What does a Zero Trust framework look like on the ground? On this episode of What It Means, we’re joined by Principal Analysts Renee Murphy and Chase Cunningham to explore the intersection of Zero Trust and compliance.