What It Means: A Forrester podcast

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

Latest Episodes

PODCAST

The (R)evolution Of The CMO And CIO

What It Means January 18, 2018

Research Directors Keith Johnston and Matt Guarini discuss the squeezes, shifts, and strategies for the CMO and CIO in 2018 — and how they can collectively lead change in today’s dynamic, consequence-heavy market. Featuring: Keith Johnston, Vice President, Research Director and Matthew Guarini, Vice President, Research Director   Show notes: 2018 will see squeezes, shifts, and new strategies […]

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The Future Of Marketing (Live)

What It Means January 11, 2018

Vice President and Principal Analyst Michael Facemire hosts a panel of his peers — Fatemeh Khatibloo, James McQuivey, and Shar VanBoskirk — to explore the future of marketing. Featuring: Michael Facemire, Vice President, Principal Analyst, Fatemeh Khatibloo, Principal Analyst, James McQuivey, Vice President, Principal Analyst, and Shar VanBoskirk, Vice President, Principal Analyst   Show notes: What happens when you get four thought […]

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Tech Titan Dominance

What It Means January 4, 2018

Vice President and Principal Analyst Sucharita Kodali discusses the implications of the tech titans in today’s market — and what it means to compete with them or join them. Featuring: Sucharita Kodali, Vice President, Principal Analyst Show notes: Today’s market is increasingly led — and dominated by — digital titans like Google, Amazon, Apple, Facebook, and […]

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The Intelligent Agent Cocoon

What It Means December 21, 2017

Vice President and Principal Analyst James McQuivey describes how consumers are using intelligent agents to cocoon themselves from the digital noise and how this move is redistributing power — and relationships — from brands to tech giants like Amazon and Google. Featuring: James McQuivey, Vice President, Principal Analyst Show notes: It’s noisy out there. Our days […]

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Bonus: The Repeal Of Net Neutrality — And What It Means For Your Business

What It Means December 15, 2017

In this bonus episode, Research Directors Glenn O’Donnell and Melissa Parrish discuss the repeal of net neutrality and what it means for your business and your customers. Featuring: Glenn O’Donnell, Vice President, Research Director and Melissa Parrish, Vice President, Research Director   Show notes: As expected, the FCC has repealed net neutrality. The issue was not a quiet […]

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Business Strategy Is Digital, And Digital Is Business Strategy

What It Means December 14, 2017

Forrester Vice President and Principal Analyst Brian Hopkins discusses the relationship between successful digital transformation and business strategy — and how technology is accelerating the pace of change. Featuring: Brian Hopkins, Vice President, Principal Analyst Show notes: 93% of firms are taking on digital transformation. Think about that — 93% of firms are in motion, seeking […]

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Continuous Delivery: Moving Fast With Today’s Market

What It Means December 7, 2017

Forrester Principal Analyst Robert Stroud discusses how continuous delivery enables companies to keep pace with today’s fast-moving market. Featuring: Robert Stroud, Principal Analyst Show notes: The mathematics of velocity matter. Market speed — generated by the rate of customer experimentation, changing behaviors and expectations, and the pace of innovation — has left companies with a […]

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The Disruption Of The Media Market

What It Means November 30, 2017

Forrester Vice President and Research Director Melissa Parrish discusses the forces driving media market disruption and how media can address market headwinds. Featuring: Melissa Parrish, Vice President, Research Director Show notes: The media market is under duress. Along with the disruption driven firstly by digital and then mobile, the market is also under pressure from forces […]

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Identity For Profit

What It Means November 16, 2017

Forrester Vice President and Principal Analyst Andras Cser discusses how identity management can enhance customer experiences and drive growth. Featuring: Andras Cser, Vice President, Principal Analyst Show notes: In a digital world, identity — who an individual is — is not a simple question. “I” can be a name, email address, phone number, biometric pattern, social […]

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The CIO And The Emerging Digital Crisis

What It Means November 9, 2017

Forrester Vice President and Principal Analyst Bobby Cameron discusses the emerging digital crisis and what it means for the CIO. Featuring: Bobby Cameron, Vice President, Principal Analyst Show notes: Here’s an adage for you: There’s no such thing as a digital strategy; it is simply a business strategy in a digital world. Like most adages, that […]

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Customer Experience Hits A Wall

What It Means November 2, 2017

Principal Analyst Rick Parrish discusses the current state of CX — and how companies can overcome stagnation and drive revenue with great customer experience. Featuring: Rick Parrish, Principal Analyst Show notes: Customer experience (CX) is a centerpiece of companies’ business strategies — to reimagine, invent, or simply improve the experiences delivered to customers. It is not […]

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Data As Currency: The Risk Of Insider Threats

What It Means October 26, 2017

Senior Analyst Joseph Blankenship discusses insider threats — how accidental and malicious misuse of company data threatens business performance and customer trust. Featuring: Joseph Blankenship, Senior Analyst Show notes: When we think corporate risk, we mostly think about cybersecurity and the growing risk from external threats — individual hackers, professional hacking organizations, and even nation-states. These […]

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Rewriting The Insurance Market

What It Means October 19, 2017

Principal Analyst Ellen Carney discusses the societal, consumer, and technology changes that are rewriting the insurance market — and provides guidance for insurers in this new world. Featuring: Ellen Carney, Principal Analyst Show notes: Insurance advertising tells us that insurance is a vibrant and hotly contested market. It also appears as though claim response anchors the […]

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The Ethical Pitfalls Of AI

What It Means October 12, 2017

Senior Analyst Brandon Purcell discusses the current ethical pitfalls and unintended consequences of artificial intelligence and what’s at stake for executives and organizations. Featuring: Brandon Purcell, Senior Analyst Show notes: At its heart, artificial intelligence (AI) mimics human behavior and applies computational speeds that humans can’t deliver, yet the imperfections of current AI — driven in […]

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Making Sense Of Martech

What It Means October 5, 2017

Vice President and Principal Analyst Joe Stanhope discusses the current state of marketing technology — and the real opportunity for marketers to master this technology to drive a fundamental shift in their operations. Featuring: Joe Stanhope, Vice President, Principal Analyst Show notes: Marketing needs to adapt to a wildly different reality and set of expectations. And […]

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Autonomous Vehicles Will Reshape The Global Economy: Part Two

What It Means September 28, 2017

Forrester Analysts Carl Doty and Laura Koetzle continue their discussion on autonomous vehicles and how they will profoundly transform key industry domains. Featuring: Carl Doty, Vice President, Group Director and Laura Koetzle, Vice President, Group Director   Show notes: Autonomous vehicles will have far-reaching and diverse impacts on the global economy, society, and six industry domains. This is […]

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Autonomous Vehicles Will Reshape The Global Economy: Part One

What It Means September 21, 2017

Forrester Analysts Carl Doty and Laura Koetzle discuss the implications of autonomous vehicles — and how they will reshape the economy, society, and industries. Featuring: Carl Doty, Vice President, Group Director and Laura Koetzle, Vice President, Group Director   Show notes: The promise of autonomous vehicles not only changes the way we think about cars but also transforms […]

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Culture Transformation — The Potential And Purpose

What It Means September 14, 2017

Forrester Analyst Sam Stern discusses the linkage between culture change and purpose — and how companies can overcome the challenges of culture transformation. Featuring: Sam Stern, Principal Analyst Show notes: Culture is fuel — it has the potential to harness the full power of human capital to deliver on a purpose and brand promise. Done well, […]

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PODCAST

From Digital Disruption To Self-Disruption: An Outside In Approach

What It Means September 7, 2017

Forrester Analyst Nigel Fenwick discusses self-disruption and how traditional companies can translate extraordinary strengths into a disruptive mindset and motion. Featuring: Nigel Fenwick, Vice President, Principal Analyst Show notes: Traditional companies are at a crossroads. Customers have — and are willing to put money behind — a rising set of expectations for digital experiences. They are […]

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The Risks And Rewards Of Artificial Intelligence

What It Means August 31, 2017

Forrester Analysts Mike Gualtieri and TJ Keitt discuss the risks and rewards of artificial intelligence — and what actions companies must take to best leverage AI. Featuring: Mike Gualtieri, Vice President, Principal Analyst and TJ Keitt, Senior Analyst Show notes: Artificial intelligence (AI) is fascinating, with its promises of intelligent robots, fears of automated (and uncontrollable) warfare, and […]

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