What It Means: A Forrester podcast

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

Latest Episodes

PODCAST

The Disruption Of The Media Market

What It Means November 30, 2017
Forrester Vice President and Research Director Melissa Parrish discusses the forces driving media market disruption and how media can address market headwinds. Featuring: Melissa Parrish, Vice President, Research Director Show notes: The media market is under duress. Along with the disruption driven firstly by digital and then mobile, the market is also under pressure from forces […]
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Identity For Profit

What It Means November 16, 2017
Forrester Vice President and Principal Analyst Andras Cser discusses how identity management can enhance customer experiences and drive growth. Featuring: Andras Cser, Vice President, Principal Analyst Show notes: In a digital world, identity — who an individual is — is not a simple question. “I” can be a name, email address, phone number, biometric pattern, social […]
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The CIO And The Emerging Digital Crisis

What It Means November 9, 2017
Forrester Vice President and Principal Analyst Bobby Cameron discusses the emerging digital crisis and what it means for the CIO. Featuring: Bobby Cameron, Vice President, Principal Analyst Show notes: Here’s an adage for you: There’s no such thing as a digital strategy; it is simply a business strategy in a digital world. Like most adages, that […]
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Customer Experience Hits A Wall

What It Means November 2, 2017
Principal Analyst Rick Parrish discusses the current state of CX — and how companies can overcome stagnation and drive revenue with great customer experience. Featuring: Rick Parrish, Principal Analyst Show notes: Customer experience (CX) is a centerpiece of companies’ business strategies — to reimagine, invent, or simply improve the experiences delivered to customers. It is not […]
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Data As Currency: The Risk Of Insider Threats

What It Means October 26, 2017
Senior Analyst Joseph Blankenship discusses insider threats — how accidental and malicious misuse of company data threatens business performance and customer trust. Featuring: Joseph Blankenship, Senior Analyst Show notes: When we think corporate risk, we mostly think about cybersecurity and the growing risk from external threats — individual hackers, professional hacking organizations, and even nation-states. These […]
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Rewriting The Insurance Market

What It Means October 19, 2017
Principal Analyst Ellen Carney discusses the societal, consumer, and technology changes that are rewriting the insurance market — and provides guidance for insurers in this new world. Featuring: Ellen Carney, Principal Analyst Show notes: Insurance advertising tells us that insurance is a vibrant and hotly contested market. It also appears as though claim response anchors the […]
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The Ethical Pitfalls Of AI

What It Means October 12, 2017
Senior Analyst Brandon Purcell discusses the current ethical pitfalls and unintended consequences of artificial intelligence and what’s at stake for executives and organizations. Featuring: Brandon Purcell, Senior Analyst Show notes: At its heart, artificial intelligence (AI) mimics human behavior and applies computational speeds that humans can’t deliver, yet the imperfections of current AI — driven in […]
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Making Sense Of Martech

What It Means October 5, 2017
Vice President and Principal Analyst Joe Stanhope discusses the current state of marketing technology — and the real opportunity for marketers to master this technology to drive a fundamental shift in their operations. Featuring: Joe Stanhope, Vice President, Principal Analyst Show notes: Marketing needs to adapt to a wildly different reality and set of expectations. And […]
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Autonomous Vehicles Will Reshape The Global Economy: Part Two

What It Means September 28, 2017
Forrester Analysts Carl Doty and Laura Koetzle continue their discussion on autonomous vehicles and how they will profoundly transform key industry domains. Featuring: Carl Doty, Vice President, Group Director and Laura Koetzle, Vice President, Group Director   Show notes: Autonomous vehicles will have far-reaching and diverse impacts on the global economy, society, and six industry domains. This is […]
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Autonomous Vehicles Will Reshape The Global Economy: Part One

What It Means September 21, 2017
Forrester Analysts Carl Doty and Laura Koetzle discuss the implications of autonomous vehicles — and how they will reshape the economy, society, and industries. Featuring: Carl Doty, Vice President, Group Director and Laura Koetzle, Vice President, Group Director   Show notes: The promise of autonomous vehicles not only changes the way we think about cars but also transforms […]
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Culture Transformation — The Potential And Purpose

What It Means September 14, 2017
Forrester Analyst Sam Stern discusses the linkage between culture change and purpose — and how companies can overcome the challenges of culture transformation. Featuring: Sam Stern, Principal Analyst Show notes: Culture is fuel — it has the potential to harness the full power of human capital to deliver on a purpose and brand promise. Done well, […]
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From Digital Disruption To Self-Disruption: An Outside In Approach

What It Means September 7, 2017
Forrester Analyst Nigel Fenwick discusses self-disruption and how traditional companies can translate extraordinary strengths into a disruptive mindset and motion. Featuring: Nigel Fenwick, Vice President, Principal Analyst Show notes: Traditional companies are at a crossroads. Customers have — and are willing to put money behind — a rising set of expectations for digital experiences. They are […]
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The Risks And Rewards Of Artificial Intelligence

What It Means August 31, 2017
Forrester Analysts Mike Gualtieri and TJ Keitt discuss the risks and rewards of artificial intelligence — and what actions companies must take to best leverage AI. Featuring: Mike Gualtieri, Vice President, Principal Analyst and TJ Keitt, Senior Analyst Show notes: Artificial intelligence (AI) is fascinating, with its promises of intelligent robots, fears of automated (and uncontrollable) warfare, and […]
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The Fractured Banking Model — Embrace Or Fight Change?

What It Means August 24, 2017
Senior Analyst Peter Wannemacher discusses why the once all-powerful banking model is now delicate and unstable — and the choice banks must make to remain relevant. Featuring: Peter Wannemacher, Senior Analyst Show notes: Banks today have a simple but hard choice: Excel at open banking to lead and participate in a rapidly evolving ecosystem, or become […]
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Blockchain Fever: The Potential And Challenges Of Blockchain Technology

What It Means August 17, 2017
Principal Analyst Martha Bennett disentangles the hype from the reality of blockchain technology — and discusses its revolutionary potential for the economy. Featuring: Martha Bennett, Principal Analyst Show notes: Blockchain is all the rage. It is following a typical path for new technologies and business models that solve big problems and capture our imagination: It starts […]
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The Decline Of Consumer Trust And What To Do About It

What It Means August 10, 2017
Forrester Senior Analyst Tom Champion discusses the decline of consumer trust and how companies can rebuild brand equity with transparency, integrity, and competency. Featuring: Tom Champion, Senior Analyst Show notes: The consumer climate is rife with cynicism and distrust, especially toward institutions. This natural — but heightened — sense of distrust has spilled over into commercial […]
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The Battle For Talent

What It Means August 3, 2017
Forrester Analysts Marc Cecere and Jeffrey Hammond talk through the battle for talent and how companies are making fundamental changes to ensure they can compete and win in the age of the customer. Featuring: Marc Cecere, Vice President, Principal Analyst and Jeffrey S. Hammond, Vice President, Principal Analyst   Show notes: Companies win and lose based, in great […]
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How And Why Customers Are Empowered

What It Means July 27, 2017
Forrester Senior Analyst Anjali Lai shares why companies need to think about customers in the context of their motivations (not just demographics or current behaviors) and measure predictive factors to get ahead of rising customer expectations and potential churn. Featuring: Anjali Lai, Senior Data Analyst Show notes: Companies, industries, and markets are undergoing extraordinary change because […]
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The New Brand Framework: How Emotions Fuel Your Brand Energy

What It Means July 20, 2017
Vice President and Principal Analyst Dipanjan Chatterjee discusses the evolution of brand management — and why legacy brand frameworks no longer cut it in the age of the customer. Featuring: Dipanjan Chatterjee, Vice President, Principal Analyst Show notes: Brand is a critical part of business. The origin of trying to make consumers aware and interested is […]
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Digital Business Transformation: Where We Are And Where We're Headed

What It Means July 13, 2017
Forrester Vice President and Principal Analyst Julie Ask shares what’s in the way for most companies trying to transform digitally — and provides a new way of thinking and working to gain momentum. Featuring: Julie A. Ask, Vice President, Principal Analyst Show notes: Companies all too often operate as cargo ships laden with aged processes, beliefs, […]
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