Featured Blogs

For as long as I’ve been in cybersecurity, we’ve been trying to “adapt to the shifting threat landscape.” More recently, a number of vendors and security leaders alike have told me some version of a joke about how starting a microsegmentation project is a great way to get fired. But this is a market that […]

The rush to adopt AI and agentic technologies is capturing security leaders’ attention, but it risks overshadowing the controls that stop attacks before they start. Learn why strong endpoint protections remain essential for reducing risk, limiting exploitation paths, and enabling secure AI adoption.

Many organizations collect customer feedback. Far fewer consistently turn it into action and measurable business results. Angelina Gennis speaks with Michelle Samuel, Chief Customer Officer at Nationwide, about building a customer-driven operating model inside a 100-year-old mutual company. Michelle shares how her first 90 days focused on listening, alignment, and capability assessment, and how those […]

For years, B2B marketers have invested heavily in buyer personas, interviewing customers, commissioning research, synthesizing insights, documenting motivations, and mapping buying roles. Yet too often, those valuable insights end up buried in PDFs, slide decks, or shared drives, referenced occasionally but rarely used to shape day-to-day decisions. Traditional buyer personas remain essential. They serve as […]

The 2026 narrative surrounding the “SaaSpocalypse” misses the bigger picture. While most commentary fixates on seat-based revenue compression (predicting that AI agents will kill off software licenses), that’s only one of nine critical disruption factors. As a global research firm that evaluates the entire technology landscape, Forrester has created a data-driven AI Disruption Model. This […]

How do you know when an AI use case is too risky to pursue? The answer has less to do with the technology itself and more to do with whether your organization has the governance, processes, and decision-making discipline needed to support it.

The merger of revenue enablement platform (REP) archrivals Seismic and Highspot is now complete. The combined company positions itself as a go-to-market (GTM) performance company focused on revenue execution rather than traditional enablement, serving thousands of customers and millions of users while investing more than $100 million annually in R&D. The important “What’s next?” following […]

For most of my career, two things have remained constant: a fascination with technology and a willingness to embrace transformation. I’ve lived and worked across countries, sectors, and disciplines. I’ve worked with entrepreneurs, startups, governments, international organizations, and business leaders across the globe and lived in various parts of Europe and the US. Through this […]

As cyberthreats evolve and AI accelerates attacker capabilities, the most effective defenses remain the foundational practices many organizations overlook. Learn why recent attacks on critical infrastructure reinforce the need to focus on basic security principles before investing in new technologies.

If you’ve ever felt late-summer sadness, you’re not alone. Perhaps it’s because days are getting shorter or you feel the impending sense of a return to dull routines. Mental health experts recommend getting outside as much as possible to boost Vitamin D intake and squeezing in that last beach read before Labor Day. You might […]

Over the last year, there has been a recurring theme in my client requests. Who makes the best AI upskilling content? What should I buy to upskill my workforce? What’s the fastest way to learn AI skills? At first, I responded by saying that the content market was evolving quickly, and I couldn’t give anyone […]

User interfaces and workflows built with agentic AI are emerging as the next frontier of digital experience tech’s evolution. For two decades, digital teams accelerated business results by implementing better software. Monolithic digital experience and content management solutions gave way to composable architectures that allowed digital teams to assemble specialized capabilities faster and create better […]

I’m a very inexperienced gardener. I’m lucky that the annuals in the yard I inherited from a previous green-thumbed owner are fairly hearty and thrive despite my lackluster efforts. But even I know that if I manage to nurture a seed into a seedling, I wouldn’t then start to measure success by how many bunnies […]

For years, B2B organizations have expanded their partner ecosystems by adding new partner types, routes to market, and strategic relationships. The result has been greater market reach, new growth opportunities, and increasingly complex partner ecosystems. A growing challenge for suppliers is establishing a clear, consistent, and effective definition of the partners within their partner ecosystem. […]

The 2026 installment of the customer identity and access management (CIAM) landscape report has just published. The report identifies three primary drivers in the CIAM landscape. AI agents are a new identity type in CIAM. In our research, we found that CIAM solutions are increasingly enabling organizations to: Properly manage inbound access of customers’ AI […]

OpenAI is on a quest, chasing down Anthropic’s Claude toolkit to be seen as the enterprise frontier model. Here’s the push-pull-partner strategy we see unfolding at OpenAI: Push. CEO Sam Altman pushed a vision for an AI-powered world out into the global dialogue. Investors, boards, and the media loved it. This strategy is alive and […]

Quantum computing has transitioned from theoretical curiosity into a phase of engineering reality. Vendors are showing real progress in solving scaling and error correction challenges. There are realistic roadmaps for shipping quantum computers that could deliver commercial value. But that value will be uneven, emerging in specific high-value problem classes and over different time horizons. […]

If you are one of those tech leaders in a company that already has an agentic architecture with swarms of agents delivering some value, and your challenge is determining how to optimize the cost and/or stitch these agents together across complex workflows, this blog may not be for you. But please read it if you […]

Outcome‑based pricing links a portion of provider fees to clearly defined measurable results rather than effort or time spent. For IT sustainability services, those outcomes are typically financial (cost reduction, efficiency gains) or environmental (carbon reduction, energy savings, audit‑ready compliance outputs). Unlike time‑and‑materials or fixed‑fee models, this approach shifts delivery risk to the provider and […]

This week on the CX Cast we dig into our archives to bring you an episode that’s stood the test of time. Fujitsu is a global B2B technology and services company, and Europe is its largest region outside of Japan. To double down on customer centricity, Fujitsu Europe focused on four success factors: Blending CX […]