Podcast
Angelina and Martin explore the evolving landscape of AI trust in CX. They break down how European regulations, consumer confusion, and pop culture examples — such as virtual influencers and AI-generated bands — highlight challenges around transparency and authenticity. They also discuss how organizations can build trust in AI-powered experiences by focusing on empathy, transparency, and risk assessments.
Blog
AI adoption, changing buying dynamics, and persistent volatility are rewriting go-to-market playbooks. Learn what B2B leaders and teams must do to navigate the year ahead.
Blog
Volatility and innovation will continue as leaders yearn for clarity and race to differentiate on trust and genuine value. Find out what’s in store for the year ahead.
Blog
Rather than being driven by hype cycles or geopolitical rhetoric, business and technology leaders in the Asia Pacific region in 2026 will focus on pragmatic strategies in response to the region’s complex economic, regulatory, and cultural landscape. Find out more in our 2026 predictions for APAC.
Blog
Many CX teams are drifting dangerously close to the event horizon of metric obsession — a gravitational pull toward dashboards and KPIs that threatens to consume purpose and impact. 2026 will mark a critical decision point.
Blog
L’IA représentera en 2026 un véritable casse-tête pour les directions marketing selon Forrester : son potentiel d’innovation marketing augmentera, mais les préoccupations en matière de confidentialité, les obstacles à la mise en œuvre et la fragmentation du « stack MarTech » ralentira son adoption.
Blog
Governments chasing digital self‑sufficiency will accelerate tech nationalism through their decisions in these three key areas. Learn what else public-sector leaders and partners should expect in the year ahead.
Blog
B2C CMOs will be put to the test in a coming year that will be even more volatile than the current one. Adaptability and precision will be critical to success.
Blog
Customer service applications are at a crossroads. Applications are mature – even over-engineered with feature bloat that users cannot or will not use. Lengthy (and expensive) deployments and technical debt in the customer service ecosystem cripple agility and innovation. Integrations that support customer journeys to the mid- and back-office are painful and don’t yield the […]
Webinar
In 2026, B2C marketing, CX, and digital leaders must move beyond surface engagement to earn trust and deliver real value. Join us to learn how trust, transparency, and long-term impact will replace performative tactics and short-term wins.
Webinar
Join us to discover Forrester’s top 2026 predictions for APAC tech and security. Learn how to build resilient strategies, balance innovation with sovereignty, and deliver measurable value in a region defined by complexity and momentum.
Webinar
In 2026, technology and security leaders will be under pressure to deliver real, defensible value. Join us for a webinar to learn how trust, value, and evidence-based decisions will define your success.
Webinar
In 2026, B2C marketing, CX, and digital leaders must move beyond surface engagement to earn trust and deliver real value. Join us to learn how trust, transparency, and long-term impact will replace performative tactics and short-term wins.
Blog
Learn some of the key themes from the NetApp INSIGHT 2025 event and find out what they could mean for your storage portfolio.
Blog
Google’s Quantum Echoes highlights that algorithms — not just hardware — drive quantum progress. In 2025, Quantum Echoes reframes quantum advantage through algorithmic creativity, verifiability, and scientific utility — reminding us that true quantum value depends on problem design, not qubit count.
Blog
Generative AI features and products for security are gaining significant traction in the market. Knowing how to evaluate them, however, remains a mystery. What makes a good AI feature? How do we know if the AI is effective or not? These are just some of the questions I receive on a regular basis from Forrester […]
Blog
Basware hosted its annual VIP Customer Event in Austin, Texas, on October 22–24, marking the company’s 40th anniversary. The gathering highlighted a strong sense of community among attendees and offered a window into Basware’s customer-driven innovation culture. From the discussions and sessions during the event, several insights stood out: Invoice lifecycle management. Basware introduced the […]
Blog
In past editions of Climate Week, the discussion focused on climate strategy and corporate sustainability strategies. Now, it’s about putting environmental sustainability initiatives into action and showing business returns. Learn the four things that all companies need to do coming out of this year's Climate Week event.
Blog
For a category with such long-established commercial software applications, you would expect the status quo to reign. The opposite is the case.
Blog
At its core, California’s new AI law requires safety protocols, best practices, and key compliance policies, but it stops short of prescribing risk frameworks and imposing legal liabilities. Here’s a closer look at what’s in SB 53.
