Blog
During the past few months, I’ve noticed a pattern in conversations with marketing and content leaders. Nearly every discussion about AI visibility begins the same way: “Tell me everything you know.” Marketers want the new optimization playbook, or the equivalent of keyword research. What they need is different: a way to decide what’s worth creating […]
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I like history. I read a lot of history books. I like museums, castles, reenactments, and more. History teaches us lessons about our time, and while often we can reinterpret those lessons when seen through new lenses, we can’t change the past. Are you an experience historian? Is your safe space documenting and measuring what […]
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Forrester analyst Paul Miller explores what Schneider Electric’s intention to acquire Cognite means for industrial knowledge graphs.
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There's a real opportunity for organizations to leverage digital product passports beyond sustainability and compliance use cases.
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On June 30, 2026, Stripe, Visa, Mastercard, Coinbase, BlackRock, BNY, DBS, OCBC, Standard Chartered, Google, Shopify, and more than 140 other companies have signed on to Open USD, a new US dollar-backed stablecoin initiative operated by Open Standard. The project is designed for powering global money movement and expected to go live later in 2026, […]
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Across our CX events in Amsterdam, New York City, and San Francisco, the message was clear: The organizations that thrive in the AI era won’t be the ones with the best AI; they will be the ones that put people first.
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The ground is shifting beneath B2B go-to-market strategies — and the old rules no longer apply. At B2B Forum EMEA, learn how to navigate the GTM singularity and turn disruption into a catalyst for growth.
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A generation of CIOs built careers on running technology systems with a steady progression to the cloud and digital transformation. With the advent of meaningful AI toolkits and with the data and cloud foundations for change (hopefully) in place, the next generation of technology leaders will be defined by whether they can lead the business reinvention […]
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If your IT financial management (ITFM) solution only explains where the money went, it’s already obsolete. CIOs need help deciding what to do next, not better reports. In the recently published The Forrester Wave™: IT Financial Management Software, Q2 2026, we see a clear shift from cost transparency to decisioning. The leading vendors are moving […]
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It probably isn’t, right? Millions of authors on the topic, expansive data center builds, government policies, wild valuations … could they be wrong? The truth, as it usually is, is that this is somewhere between “This will change everything” and “This will do nothing new. I’m bored. What’s next?” But … what if? The AI […]
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I’m thrilled to announce new research, Customer Zero Programs Are A New Trust Test For Autonomous Execution: Why “Prove You Can Run It” Has Become The Gating Factor. I’m passionate about “customer zero” programs because they embody the authentic experience of an innovator that survived contact with reality and, as a result, has earned the […]
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Learn how major retailers and brands competed with Amazon’s June 2026 Prime Day event.
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Automotive firms are under pressure to innovate while managing cost and complexity. Margins are tight. Customer expectations are shifting. Yet many OEMs still design for an “average” driver who no longer reflects reality. But when OEMs design for diverse needs, they unlock innovations that create better experiences for everyone — the curb-cut effect — and […]
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B2B marketers have engaged in influencer marketing for decades, working with journalists, analysts, experts, and others. What’s changed is that social media is now central to the buying journey.
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Here we go again. Comcast announced today that it’s separating its NBCUniversal assets into a standalone, publicly traded entity, including Peacock, NBC, Telemundo, Universal Studios, theme parks, and Sky. The move splits content from connectivity and gives NBCUniversal the independence to invest, compete, and pursue deals in the rapidly consolidating streaming market. NBCUniversal Split Echoes […]
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Last week at Nexthink’s Masters of Experience event in London, one theme came through clearly in every conversation I had with digital workplace leaders, IT practitioners, and experience innovators: The ways that organizations use digital employee experience management (DEXM) solutions are expanding. AI dominated the agenda — as expected. But the real story wasn’t about […]
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Recently, a colleague of mine was working on a mathematical model in Excel. He asked Copilot to solve a complex problem. The answer the spreadsheet produced wasn’t quite right. He asked Copilot what it did to figure out the answer. It started spitting out Python code. My colleague was not a developer. He had never […]
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Tighter budgets, rising expectations, and increased competition are reshaping B2B events — driving a shift toward fewer, more targeted experiences, greater audience participation, and a renewed role for digital.
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Last week’s Identiverse conference in Las Vegas left no doubt that the scope and importance of identity security is now magnified. Identiverse 2026 underscored the current transition in identity security as organizations grapple with an expanding universe of identities beyond humans. As Ping Identity CEO Andre Durand framed it in his opening keynote, the industry […]
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Last week, Forrester released The Forrester Wave™: Extended Detection And Response Platforms, Q2 2026. This is the third iteration of the extended detection and response (XDR) Wave, with prior versions published in 2021 and 2024. This Wave differs significantly from the past, especially because of: The number of vendors. This year, only seven vendors were […]
