Blog
The ’90s are back! Like crop tops, oversized blazers, baggy jeans, Lauryn Hill, and partying like it’s 1999, we’re reviving marketing operations technology with a remixed name: marketing operations management solutions (MOMS). But these aren’t your frumpy mom jeans of the ’90s; these are a sleeker deconstructed 2026 version (and now with AI!). Forrester defines MOMS as: […]
Blog
Public trust in government institutions is under pressure as global events heighten concerns around economic stability, security, and social issues. Forrester’s new Government Trust Imperative Metric (GTIM) uncovers how trust is formed, how it varies by country, and what leaders must do now to strengthen it.
Blog
Back-to-back slide decks. Cameras off. A handful of questions at the end. For many CX leaders, that’s what a “strategy day” still looks like. Now think about those scenes in “Stranger Things” where the kids are huddled around a table playing Dungeons & Dragons. They’re all in. They argue (in a good way). They remember […]
Podcast
CX leaders struggle to create strategy days, roadshows, and training that people actually remember. Game design can fix that. Co‑hosts Martin Gill and Angelina Gennis speak with Tim van den Boomen, an interaction designer who creates escape rooms and immersive learning environments for brands. Tim shows how game mechanics, player archetypes, and simple physical props […]
Blog
The detailed writeup from cybersecurity vendor Rapid7 about the Notepad++ compromise gives CISOs a clear demonstration of how a single failure in the distribution process for a widely used utility can become an enterprise-scale software supply chain event. Developers, analysts, automation engineers, researchers, IT operators, and security teams use this editor as part of their […]
Blog
Endpoint security is undergoing a seismic shift — and Forrester is officially closing the chapter on a decade of standalone evaluations. Discover why the traditional model has run its course, how prevention and detection have become inseparable, and what this transformation means for the future of protecting enterprise workloads.
Blog
Despite economic uncertainty, tariff pressures, and geopolitical tensions, Europe’s tech spending will see a robust 6.3% growth in 2026, exceeding €1.5 trillion for the first time. Find out why in this preview of our latest tech spending forecast.
Blog
While talk of an AI bubble persists, Forrester forecasts US technology spending to grow 8.3% in 2026 to $2.9 trillion. Learn the key drivers behind this growth in this preview of our new forecast.
Blog
Forrester forecasts that global tech spending will reach $5.6 trillion and grow a record 7.8% in 2026. Find out why in this preview of our new global technology spending forecast.
Blog
What CIOs are working on, Part 1 of 4 Over the past six months, I’ve run guidance kickoffs with CIOs and CTOs across financial services, insurance, government, higher education, travel, and manufacturing in Europe and APAC. These are working sessions where we learn the organization’s context, constraints, and challenges, then agree on a practical action […]
Blog
Hardware security modules (HSMs) are a key foundational security component of public key infrastructure. HSMs hold the crown-jewel keys for encryption and digital signatures and perform encryption and decryption operations on protected data and payment information. While HSMs have been in use for decades, they now play an oversized role in migrating to post-quantum security […]
Blog
I love festivals. Some of my favorite memories come from attending Lollapalooza, Coachella, SXSW, and Edinburgh Fringe. The chance to see the best and the newest in a field in one place and at one time is an invigorating thrill. Although some events award prizes, that isn’t the main objective. Instead, their primary purpose is […]
Blog
Over the past three years, ChatGPT was the catalyst for genAI adoption. It became the face of consumer genAI usage. It is still the most popular tool among genAI users, followed by Google’s Gemini and well ahead of Meta AI or Microsoft Copilot. Personal use cases currently trump professional ones. GenAI Is Poised To Grow […]
Blog
Learn five ways that belief that it’s people all the way down help you make sense of the AI world and make good decisions about what to do as a business or technology leader.
Blog
Forrester is preparing to release new research on revenue cycle management (RCM). RCM is no longer just about billing and payments. It’s a critical component of financial health and customer experience, yet the administrative burden, friction between payers and providers, high labor costs, complex user interfaces, and rising denial rates have made RCM a pain […]
Blog
Digital commerce is reshaping how B2B companies enter new markets by delivering speed, flexibility, and data‑driven decision-making. Instead of relying on slow, traditional setups, leaders can test demand, refine pricing, and reach new buyers in weeks while competitors are still getting started.
Blog
Your architects are making technology decisions in isolation. And you’re paying for it. Retail picks Azure; manufacturing goes with AWS; three business units each spin up customer data hubs; and nobody documents the APIs they create. Your teams think they’re moving fast — they’re actually burning cash and building chaos. Our latest research shows why […]
Blog
Seventy percent of business buyers in the APAC region are Millennials or Gen Zers, which is shaping the region’s buying dynamics in profound and irreversible ways.
Blog
If ICPs alone were enough, pipelines wouldn’t stall and growth wouldn’t slow. Learn what's missing and what to do about it.
Blog
The cloud era, application modernization, and “AI-first” principles are making existing portfolio models obsolete. Learn how Forrester’s new REAP framework can help IT leaders manage today’s tech portfolios.
