Featured Blogs

As AI crosses organizational, national, and operational boundaries, APAC leaders must redefine control, accountability, and trust. Join us live to explore Forrester’s 2027 tech and security predictions and the decisions that will shape AI success across the region.

In 2027, technology and security leaders will face a new challenge: balancing AI innovation with control in a rapidly evolving business environment. Join us for an early look at the predictions and actions that can help you navigate risk, build trust, and create an AI advantage.

Which AI initiatives are worth continuing, and which should be cut? How will changing customer buying behaviors and agentic customer journeys affect your marketing, digital, and CX strategy? Join Forrester’s analysts to explore the questions leaders must answer to prepare for 2027.

How will B2B go-to-market leaders regain influence in an increasingly AI-driven buying environment in 2027? Join Forrester’s analysts to explore the forces reshaping buyer behavior, decision-making, and market dynamics, and learn the actions leaders should take now to stay ahead.

How will government leaders take control of technology investments, AI governance, and citizen trust in 2027? Join Forrester’s analysts to explore the questions public-sector organizations must answer and the actions they should take now to prepare.

While affordability pressures remain prominent across the automotive industry, strong brands create value throughout the customer lifecycle, not just during vehicle purchasing.

Forrester forecasts that 2026 US end-of-year holiday season retail sales will reach $1.1 trillion. Several shifts are reshaping holiday demand, shopper behavior, and retailer priorities.

As Americans battle economic uncertainty and persistent inflation, they aren’t simply trading down; they’re choosing what is worth paying for. As pessimism peaks but spending remains resilient (a phenomenon we call the pessimism paradox), three distinct consumer value behaviors are emerging. 1. Maximizing to get the best — and paying for it When consumers exhibit […]

The sovereign cloud services (SCS) market reveals a fundamental shift: Sovereign AI is becoming the dominant force shaping buyer requirements. This change is being driven by growing geopolitical uncertainty, expanding regulatory obligations, and increasing dependence on cloud and AI platforms. Technology leaders are under pressure to reduce exposure to external dependencies, strengthen operational resilience, and […]

At EVOLVE26 in Singapore, Cloudera made a strategic statement that the next phase of enterprise AI will be defined by where AI runs, what data it can access, and how securely it operates at scale. Cloudera announced the Anywhere Cloud, positioned as the foundation of its “cloud anywhere, data anywhere, AI anywhere” strategy across public […]

CITGO is the winner of Forrester’s 2026 Security & Risk Enterprise Leadership Award. See how the company embeds security, risk management, and trust into business decisions, operations, and emerging technology planning.

Webinars are one of the most effective ways to engage audiences at scale and should be a critical component of an integrated event strategy. Yet many B2B marketers still treat them as standalone broadcasts, focusing on delivery while underinvesting in audience development, follow-up, and content activation. In contrast, leading practitioners connect the live event to […]

My bread is flat — again. Every week, my online grocery delivery shows up. Every week, I return something fragile, like fruit, bread, or crisps (that’s potato chips to you), because a packing robot in the dark warehouse decided to put a five-kilo bag of cat litter or a 10-pack of beer on top of […]

Over the past two years, enterprise AI conversations have focused heavily on models, agents, and infrastructure. Organizations have evaluated foundation models, experimented with agent frameworks, invested in AI-native cloud architectures, and raced to deploy copilots and autonomous systems. Yet many of these initiatives have encountered the same obstacle: Agents are only as effective as the […]

At this year’s Marketing AI Conference (MAICON), I noticed a shift in how marketing leaders are approaching AI transformation. The conversation is moving beyond AI literacy and individual productivity toward building repeatable workflows, developing AI agents, and making these capabilities part of everyday work. Many of the sessions highlighted marketing’s next challenge: empowering teams to […]

Enterprises spent the last decade reducing risk through multicloud and resilience strategies. AI could bring that risk back. One of the strongest themes at TalosCon 2026 was the increasing concentration of AI capabilities, infrastructure, and investment among a relatively small number of providers. For technology leaders, the bigger concern isn’t competition but rather dependency. Every […]

Cybersecurity platform vendor Proofpoint announced an agreement to acquire Varonis in an all-cash transaction valued at approximately $6.3 billion. More people, applications, and AI systems need access to enterprise data, making understanding the data, controlling access to it, and monitoring how it’s used increasingly interconnected problems. Proofpoint describes an intended combined platform to protect against […]

Way back in the late 1990s, Forrester convened its first Board of Clients — a group of customers that advised us on acquisitions, research, and product direction. Members serve for three yearly meetings (before becoming emeritus), and they have had outsized influence on the strategy of the company. This week, the Board convened for a […]

Last week, AI startup Reflection released a new open weight model, Beam, claiming parity with leading Chinese open models and at only “a fraction of the token cost and inference time.” Days later, Mistral introduced open-weight model Mistral Large 4 (ML4), nicknamed Le Chonk in reference to its 1 trillion parameters. Taken together, these models […]

Partner Ecosystem Strategy Is Business Strategy For years, B2B partner ecosystem leaders have worked to prove that partner ecosystems deserve strategic attention. Our latest survey data suggests that this battle has largely been won. According to The State Of B2B Partner Ecosystems, 2026, 70% of partner ecosystem and channel marketing decision-makers say that orchestrating or […]