Featured Blogs

I enjoy extreme sports because they provide evidence of the human ability to do remarkable things when the alternative is extreme catastrophe. Psychologists call it goal shielding: commitment to one goal can push competing alternatives into the background. History has given us a more dramatic expression for the same idea: “burn the boats.” Put less […]

Every Forrester Wave™ identifies Leaders, Strong Performers, and Contenders. But the most important finding from The Forrester Wave™: AppGen And Low-Code Platforms, Q4 2026 is that the application generation (AppGen) market has fundamentally changed. AppGen platforms are no longer competing primarily on low-code development, workflow automation, or application delivery speed. They are increasingly becoming the […]

If you’ve seen this post’s titular film, you know it portrays a ragtag group fighting against a dystopian AI-controlled future. I’m not worried about AI cloning our children or mastering teenage mind control via social media doom-scrolling (well, maybe a little!). But I’ve already seen brands use AI to accelerate bad marketing and destroy trust […]

Angelina Gennis and Max Ball speak with Joe Wang of Ancestry and Guneet Singh of AppFolio about what it takes to move conversational AI into production—grounding deployment in customer experience, organizational readiness, and measurable outcomes. Featuring: Joe Wang — Director of Customer and Commnunity Experience at Ancestry Guneet Singh — VP of Customer Experience and […]

AI is exposing how little control governments have over the technology, suppliers, and skills that power public services. In 2027, expect greater intervention as governments confront the limits of digital sovereignty.

Insurance will change as new risks, customer expectations, and AI reshape products and experiences. Explore three 2027 predictions for parametric coverage, longevity-focused products, and agentic AI in insurance.

Explore three predictions for 2027 and learn how AI assistants, AI-native operating models, and intelligent finance will reshape financial services.

AI, direct-to-consumer services, and breakthrough therapies are changing how consumers navigate healthcare. Explore three 2027 predictions that will reshape healthcare journeys and challenge organizations to rethink their role.

At its October 8 analyst virtual summit, the Linux Foundation’s brought its technology value umbrella — Tokenomics, FinOps, Information Technology Asset Management (ITAM), and FinOps Open Cost and Usage Specification (FOCUS) — together around a bigger question: How do enterprises connect what AI costs to the business value it creates? Seven themes stood out. 1. […]

Remember MapQuest?! A few days ago, it announced a new map layer that displays the locations of known mass surveillance devices, like Flock cameras. This follows MapQuest’s announcement in September that it wouldn’t change the name of Lake Ontario to Lake America, as other map apps did in response to an executive order by US […]

The Forrester Wave™: Revenue Enablement Platforms, Q4 2026 found that customers are realizing value from their platforms but are still underutilizing many of the capabilities they own. The biggest challenge is not AI innovation but driving adoption, manager engagement, and operational execution across the organization.

Why Does Everyone Want To Be An Operating System? The appeal of the operating system concept is straightforward. It meets marketers’ need for technology and service ecosystems that can manage and coordinate workflows across people, processes, tools, and AI agents, rather than simply execute isolated tasks. It also gives providers facing the SaaS-pocalypse a stronger […]

AI’s blank check is about to expire. In 2027, CMOs will face a tougher test: proving that AI delivers enough value to justify its growing costs and risks. Discover why the next phase of AI adoption will demand sharper choices, stronger governance, and greater accountability.

The gap between what leaders expect from AI and what employees experience is set to widen in 2027. Discover three predictions that show why bringing people and technology together will be critical to delivering AI value.

AI is reshaping B2B buying and exposing weaknesses in traditional go-to-market strategies. Explore three predictions for 2027 and what providers must do to compete on credibility, adoption, and trust.

The pressure that’s been building around enterprise AI is about to give. See three of Forrester’s 2027 AI predictions and what they mean for spending, governance, and AI platforms.

As AI crosses traditional boundaries, APAC leaders face tougher choices about control, accountability, and trust. Explore three 2027 predictions that reveal where those choices will become most urgent.

After years of disruption, CX teams face a defining moment. Discover how leaders will use AI to strengthen insights, orchestrate journeys, and elevate their strategic influence while avoiding efficiency plays that erode differentiation, human connection, and customer loyalty.

As AI crosses organizational, national, and operational boundaries, APAC leaders must redefine control, accountability, and trust. Join us live to explore Forrester’s 2027 tech and security predictions and the decisions that will shape AI success across the region.

In 2027, technology and security leaders will face a new challenge: balancing AI innovation with control in a rapidly evolving business environment. Join us for an early look at the predictions and actions that can help you navigate risk, build trust, and create an AI advantage.