Webinar
In 2026, B2C marketing, CX, and digital leaders must move beyond surface engagement to earn trust and deliver real value. Join us to learn how trust, transparency, and long-term impact will replace performative tactics and short-term wins.
Webinar
Join us to discover Forrester’s top 2026 predictions for APAC tech and security. Learn how to build resilient strategies, balance innovation with sovereignty, and deliver measurable value in a region defined by complexity and momentum.
Webinar
In 2026, technology and security leaders will be under pressure to deliver real, defensible value. Join us for a webinar to learn how trust, value, and evidence-based decisions will define your success.
Webinar
In 2026, B2C marketing, CX, and digital leaders must move beyond surface engagement to earn trust and deliver real value. Join us to learn how trust, transparency, and long-term impact will replace performative tactics and short-term wins.
Blog
Learn some of the key themes from the NetApp INSIGHT 2025 event and find out what they could mean for your storage portfolio.
Blog
Google’s Quantum Echoes highlights that algorithms — not just hardware — drive quantum progress. In 2025, Quantum Echoes reframes quantum advantage through algorithmic creativity, verifiability, and scientific utility — reminding us that true quantum value depends on problem design, not qubit count.
Blog
Generative AI features and products for security are gaining significant traction in the market. Knowing how to evaluate them, however, remains a mystery. What makes a good AI feature? How do we know if the AI is effective or not? These are just some of the questions I receive on a regular basis from Forrester […]
Blog
Basware hosted its annual VIP Customer Event in Austin, Texas, on October 22–24, marking the company’s 40th anniversary. The gathering highlighted a strong sense of community among attendees and offered a window into Basware’s customer-driven innovation culture. From the discussions and sessions during the event, several insights stood out: Invoice lifecycle management. Basware introduced the […]
Blog
In past editions of Climate Week, the discussion focused on climate strategy and corporate sustainability strategies. Now, it’s about putting environmental sustainability initiatives into action and showing business returns. Learn the four things that all companies need to do coming out of this year's Climate Week event.
Blog
For a category with such long-established commercial software applications, you would expect the status quo to reign. The opposite is the case.
Blog
At its core, California’s new AI law requires safety protocols, best practices, and key compliance policies, but it stops short of prescribing risk frameworks and imposing legal liabilities. Here’s a closer look at what’s in SB 53.
Blog
Retailers: Jump into the 2025 holiday season with Forrester’s holiday planning insights and key takeaways in this blog.
Blog
Chief risk officers (CROs) are navigating a risk landscape that’s more volatile, fragmented, and tech-driven than ever. Yet many CROs still rely on advice from risk consulting services providers that are stuck in the audit compliance cottage industry of yesteryear, gently stirring into action. Learn how to select the right risk consulting provider for your organization in this preview of a new report.
Webinar
In 2026, B2B leaders and teams will face a reckoning. Join us for a webinar to learn how trust, transparency, and long-term value will differentiate winners from those who fall behind.
Blog
Operating model transformation represents one of the most critical challenges that technology leaders face today. Success requires intentional, stakeholder-centered design. Find out how Forrester's new blueprint can help.
Blog
AEGIS is not just another acronym — it’s now a fully cross-referenced, regulation-aware blueprint for building trust in AI systems.
Blog
As the semiconductor industry moves beyond silicon, strategic decisions about materials, supply chains, and geopolitics are shaping the future of tech. Discover why innovation alone isn’t enough.
Blog
At Forrester, we’re deprecating the term configuration management database in our research. Instead you’ll increasingly see it termed “IT management graph.” Find out why.
Podcast
Brendan Witcher, VP principal analyst, joins Angelina and Martin to discuss the evolving role of AI and data in CX. Brendan shares insights focusing on three key innovations: computer vision, natural language processing, and biometrics. The conversation explores how these technologies are shaping CX strategies, driving business outcomes, and redefining what it means to understand customer intent.
Blog
Netflix is poised for a strong year-end finish, backed by another quarter of standout performance. Quality content at a fair price remains the key driver of streaming engagement — and Netflix continues to deliver, not only by doubling down on its core programming but also by expanding into must-see live events that attract advertiser-coveted audiences.
