Blog
The Private AI Model Explosion
In five years, 70% of the revenue created by AI will be in private models, not public ones. Why? In a word, trust.
Podcast
Get Your AI Aligned
This is a classic episode recorded earlier in our AI journey, but its core idea has only grown more relevant. As organizations move from experimenting with AI to running it at scale, the need to align AI by design has become a business imperative. We hope you enjoy this episode.
Blog
The Iran War Will Change How Consumers Spend
While we are in the early days relative to long-standing conflicts that shape behavior, here are four shifts that are safe to expect.
Your Buyers Use AI Search — Here’s How To Stay Visible
Ninety-four percent of B2B buyers now use AI in purchasing, making traditional SEO outdated. Discover how answer engine optimization (AEO) can help your content stand out in a zero-click, AI-driven world.
Blog
Turn AI Distrust Into Customer Trust — And Win The CX Future
Consumer use of AI is growing, yet their trust in it remains low. That gives organizations a unique opportunity.
Blog
Forrester’s Top 10 Emerging Technologies For 2026: Beyond Chat
In 2026, AI leaves the chat and enters the physical world. From layer zero experiences and robotics to multi‑agent systems and quantum computing, this year’s top emerging technologies reveal how AI is reshaping interaction, infrastructure, and the foundations of the future.
Blog
Project Glasswing: The 10 Consequences Nobody’s Writing About Yet
Anthropic’s Project Glasswing and Claude Mythos Preview prove that autonomous zero-day discovery now operates at scale. We evaluate the immediate, medium-term, and structural consequences for security teams, vendors, insurers, regulators, and future careers.
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Blog
Your Growth Strategy Isn’t Broken — It’s Avoiding Decisions
Many B2B growth strategies fail not because the ambition is wrong but because critical decisions are avoided or deferred. This abstract explores why B2B growth strategy breaks down at the point of execution; how decision avoidance shows up across marketing, sales, product, and finance; and what distinguishes decision‑driven growth strategies from alignment theater. It argues that effective B2B growth execution depends on explicit choices, clear trade-offs, and shared ownership across the leadership team — not additional frameworks or planning artifacts.
Blog
WBD Shareholders Say Yes
Warner Bros. Discovery shareholders voted today to approve Paramount’s all‑cash acquisition of the company, clearing an important hurdle for one of the biggest media consolidation plays in decades. But this particular procedural hurdle was a notably low one. Why? The shareholder vote was never seen as the hardest part. With board and proxy advisor backing […]
Blog
CPQ Vendors Face A New Test: Handling Real-World Complexity
The Configure, Price, Quote Solutions Landscape, Q2 2026, reveals a new battleground where vendors differentiate by managing real-world complexity. Vendors compete on industry focus, interoperable architectures, and AI embedded directly into execution. Sales and revenue operations leaders must prioritize solution fit, governance, and scalability to support omnichannel growth and automate execution with confidence.
Blog
Roadmaps: Preparing To Self-Destruct In Three, Two, One …
I’m Joe Schiavone. I am a principal analyst here at Forrester. My experience has afforded me the opportunity to learn from some amazing leaders while developing my own style along the way. I have been leading tech for global organizations from PE-backed and startups to large global companies. My comparative advantage, and what has led […]
Blog
How CX Leaders Build Resilience In A Volatile World
Back in the dim and distant past, when I ran an enterprise architecture team, we spent months building immaculate diagrams that were technically correct, logically coherent, beautifully presented — and largely irrelevant. Why? Because they sat on a shared drive and no one used them. CX teams are repeating the same mistake; only the artifacts […]
Podcast
445: How CX Leaders Build Resilience In A Volatile World
Uncertainty is no longer an exception. It is the operating environment. In this episode of CX Cast, Angelina Gennis and Martin Gill unpack why volatility, geopolitical risk, and rapid change are overwhelming CX teams, and explore what resilient leaders do differently. We connect macro‑level uncertainty to practical leadership choices CX executives must make now, and […]
Blog
How AI Is Rearchitecting Lending
Lending Is Reaching An Inflection Point More than 80% of financial services (FS) AI decision‑makers plan to increase investments in both predictive AI and generative AI (genAI), with most firms expecting double‑digit growth. The immediate focus for the majority of FS leaders remains pragmatic: scaling origination, reducing friction caused by handoffs, and improving risk control. […]
Blog
Proof Is The Product: How Trials And POCs Have Become A Real Go‑To‑Market Motion
Why “Try Before You Buy” Has Become Mission‑Critical For Buyers And Sellers B2B organizations can no longer rely on promises alone. Today’s buyers expect vendors, especially those offering AI‑enabled products, to prove how their solutions deliver measurable outcomes aligned to real business priorities. As a result, proofs of concept (POCs) and trials have shifted from […]
Blog
Today’s Regulatory Intelligence Solutions Replace Drudgery With Confidence
Over the past five years, security and risk (S&R) professionals have experienced a flood of new cybersecurity regulations, with 170 countries now boasting cybersecurity and data protection laws. Leaders are left to decide which regulations apply, identify gaps, and implement controls — an onerous task as regulatory volume and the pace of change accelerate. Manual […]
Blog
Why Uncertainty Changes How IT Must Reason
A Conversation With Murray Cantor (Part Two) In part one, Murray Cantor reframed technical debt as economic liability and argued that uncertainty is not an annoyance to be minimized but the core feature of IT investment. Once you accept that premise, a deeper question emerges: How should organizations reason — and decide — under uncertainty? […]
Blog
Top Agentic AI Use Cases For AP Automation In 2026
For years, accounts payable (AP) automation focused on efficiency gains at the margins: faster invoice capture, fewer manual touches, and better dashboards. While important, these incremental improvements did not change how AP operates. That dynamic is shifting. Our latest report, Top Agentic AI Use Cases For AP Automation In 2026, shows that agentic AI, defined […]
Blog
Tim Cook To Step Down As Apple’s CEO
Apple has announced that John Ternus, senior vice president of Hardware Engineering, will become Apple’s next CEO, effective on September 1, 2026. Tim Cook will step down from his current role and become executive chairman of Apple’s board of directors, marking the end of a distinguished career leading one of the world’s most beloved and […]
Build A Security Org For The Future
Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.
Blog
Salesforce’s New AgentExchange Store: Easier AI Helpers But Still Inside Their Walled Garden
Salesforce’s reimagined marketplace makes buying AI and applications inside Salesforce dramatically easier and makes leaving Salesforce later even harder. Salesforce has merged three separate “stores” for apps and AI tools into a single marketplace called AgentExchange. It is live now with roughly 13,000-plus ready-made apps, AI agents, and automation components. The stated goal is simple: […]
Blog
How CISOs Can Thrive Amid Geopolitical And Economic Uncertainty
Amid escalating geopolitical conflicts, economic turmoil, and ongoing tariff chaos, chief information security officers (CISOs) are operating in a prolonged state of uncertainty in which cyberattacks have become a new component of armed conflict, expanding the attack surface just as organizations are struggling to secure AI and critical infrastructure. Security leaders are also facing budget […]
Blog
Tech Leaders, Brace Yourselves: AI Costs Will Only Go Up
Anthropic gave leaders a blunt signal about planning for LLM charges when it introduced blended pricing for enterprise users of Claude recently. Enterprises with over 150 seatholders will now pay a blanket per-seat charge ($20 per seat at the moment), plus a variable charge based on API usage and which Claude model they’re using. When […]
Blog
Beyond Chatbots: Designing Conversational Banking Experiences That Scale
Learn how banks can scale conversational experiences at CX Summit EMEA 2026.
Blog
What The History Of Ad Agencies Tells Us About CMO Power: Order-Takers To Strategic Partners — And Back Again
A Love Story Older Than Television The tension between CMOs and advertising agencies didn’t start with AI, procurement, or any media disruption. And history makes one thing clear: Agencies only gain power when CMOs don’t — or can’t — fully exercise theirs. It’s embedded in the very origin of the advertising agency itself. To understand […]
Blog
Consumers Put A WBD-Paramount Merger On Probation
Following a dramatic and politically charged bidding process, Warner Bros. Discovery’s proposed acquisition of Paramount has entered its most consequential phase. On April 23, WBD shareholders will vote on whether to approve the deal — a decision that would further concentrate market power across film, TV, streaming, and news. At stake is the future of […]
Blog
Introducing Forrester’s AI Model Openness Framework
Forrester’s Model Openness Framework can help you assess the real degree of openness in any AI model, whether it’s labeled open source or commercial, across three key dimensions: reproducibility, usage rights, and community momentum.
Blog
Physical AI Matters More Than Humanoid Robots
Paul Miller and Charlie Dai discuss the importance of physical AI to robots, autonomous vehicles, and other types of physical automation in their new Forrester research report.
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