Featured Blogs

Blog

Hello, GTM Singularity: Turn Ideas Into Action At B2B Summit North America

Dave Frankland January 15, 2026
Buyer autonomy and the prevalence of AI are collapsing go-to-market fault lines. This isn’t just a catalyst to change — it’s an opportunity to reset with a new, resilient, and connected GTM approach.
Blog

The Stryker Attack: Enterprise Resiliency Plans Can’t Ignore UEM

Paddy Harrington 3 days ago
The alleged Stryker cyberattack underscores a critical blind spot in enterprise resilience strategies: the outsized risk and impact of compromised device and endpoint management platforms.
Blog

Human Insight, Amplified: How Forrester Is Reinventing Research For The AI Era

Carrie Johnson 4 days ago
Forrester is redefining research for the AI era by amplifying human intelligence — not replacing it. Our trusted, accountable insight is now embedded directly into everyday workflows through Microsoft Teams, bringing expert judgment to the moment that decisions are made.

Your Buyers Use AI Search — Here’s How To Stay Visible

Ninety-four percent of B2B buyers now use AI in purchasing, making traditional SEO outdated. Discover how answer engine optimization (AEO) can help your content stand out in a zero-click, AI-driven world.

Podcast

Taming B2B Buying Mayhem

What It Means 5 days ago
This episode is quickly becoming a classic for B2B leaders. As we head into the Forrester B2B Summit, its perspective on buying networks and modern buying complexity is still essential listening for anyone focused on growth. We hope you enjoy this episode.
Blog

Smart Buildings Are No Longer About Return-To-Office

Michele Pelino 5 days ago
Smart buildings are evolving from attendance-driven perks into core enterprise infrastructure — powering cost control, sustainability, safety, and productivity by ensuring that every square foot delivers measurable business value when and how it’s used.
Blog

Practical Quantum Computing By 2030 Is Likely — And So Is Q‑Day

Brian Hopkins 5 days ago
Forrester’s report, “The State Of Quantum Computing, 2026,” shows that quantum computing is advancing faster than expected, making business utility and Q-day security risks plausible by 2030.

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Blog

Why An AI Event Strategy Is Becoming a Leadership Issue, Not a Technology One

Conrad Mills 25 minutes ago
B2B event teams are operating under sustained pressure. Budgets are constrained, audience expectations are evolving, and large volumes of event content and data remain underused. At the same time, leaders are under pressure to demonstrate clearer impact from every event they run. AI offers a way to respond to these pressures. It can improve team […]
Blog

From Two Teams To One Conga Line: Conga And PROS Creating Momentum Together

Vicki Brown 4 hours ago

Conga Connect 2026 demonstrated how momentum builds when coordination, connection, and customer focus come together. The event showcased the successful unification of Conga and PROS through a new brand, connected strategy, and clear product roadmap. Customer stories brought the vision to life, highlighting tangible business impact from a more integrated approach for configuring, pricing and quoting. Like a well-run conga line, the organization is moving forward with purpose.

Predictions 2026: Your Planning Starts Here

2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.

Blog

Architecture Is On The Hook For GenAI Success

Charles Betz 4 hours ago
Enterprise architecture has always existed to absorb complexity. But generative AI is testing that mandate in ways we haven’t seen before. Every day brings a flood of new models, tools, agents, claims, and counterclaims. Architects are expected to understand foundation models and retrieval architectures, advise on pilots, arbitrate platform decisions, and weigh emerging risks — […]
Blog

The Latest Enterprise Software Earnings Reveals CIOs’ Risks And Leverage

Faram Medhora 5 hours ago
Enterprise AI adoption is early and uneven, but consumption pricing shifts budget risk to CIOs now. Use the gap between vendor narrative and operational reality as negotiation leverage.
Blog

Prevent MDR-To-IR Handoff Chaos Before A Breach

Jess Burn 6 hours ago
Security leaders often assume that once they’ve invested in managed detection and response (MDR) services, the hardest parts of breach detection and response are behind them. Alerts are monitored. Playbooks exist. Someone is watching the environment 24/7. Then, they have a security incident. It escalates quickly. And the response feels less coordinated than expected. We […]
Blog

Do You Use AI Moderators For Customer Research? I’d Love To Hear From You

Senem Guler Biyikli 6 hours ago
AI is transforming how experience research is conducted — from planning to analysis — thanks to new tools like AI moderators. If you are a research vendor offering AI moderators or a researcher who has used AI-moderated interviews, I want to talk to you.
Blog

New Report Released On The State Of Buying In The Public Sector In 2026

Nicky Briggs 6 hours ago
Our new report on global public sector purchasing, based on data from Forrester’s Buyers’ Journey Survey, 2025, reveals a market full of opportunity but also increasing complexity. One of the most striking findings is just how large and distributed public sector buying groups have become. Typical purchase decisions now involve, on average, 14 internal stakeholders […]

2026 Tech & Security Predictions You Can’t Afford To Miss

AI cleanup, budget shifts, neocloud, and quantum threats — what’s ahead could reshape your strategy. Get Forrester’s guide with five bold predictions to stay ahead and lead with trust and value.

Blog

From Operating Rooms To iPhones: What The Stryker Attack Reveals About Third-Party Risk

Alla Valente 7 hours ago
A recent cyberattack on a global medical device manufacturer shows how third-party failures can cascade from enterprise IT into patient-facing operations. This post unpacks what the incident reveals about concentration risk, vendor dependencies, and real-world impact.
Blog

Weather The Laptop Refresh Storm: Smart Moves To Control Spend Amid Increasing Prices

Christy Punch 7 hours ago
Laptop pricing predictability just broke. After years of flat to declining prices, clients are seeing increases in laptop prices of 10–15% or more. This is bad news for CIOs managing this year’s laptop refresh cycle. There are two primary drivers of these cost increases: 1) Windows 10’s end of life has caused many enterprises to […]
Blog

AI Is Reshaping Marketing, And CMOs Must Lead The Transformation

Rani Salehi 8 hours ago
AI represents an unparalleled opportunity to drive innovation, efficiency, and scale. But it isn’t a shortcut to progress — rather, it’s a stress test for leadership clarity.
Blog

The Consent Deficit: RBI’s Draft Responsible Business Conduct Directions Turn Misselling Into A Proof Problem

Pushpa Marwal 12 hours ago
India’s misselling problem is no longer being treated as a training lapse or “rogue agent” issue. The Finance Minister has publicly stated that misselling is an offence: not a training failure, not a rogue agent problem — an offence, with institutional accountability attached and welcomed, tighter Reserve Bank of India (RBI) guidance. RBI’s responsible business […]
Blog

When The Agents Take The Keyboard: Inside Cloudflare’s Next.js Rewrite

Devin Dickerson 3 days ago
I’ve spent much of my career as both an analyst and a practitioner advising people against “the big rewrite.” It’s called second-system syndrome for a reason: You usually throw away years of hidden bug fixes and security patches just for the sake of “cleaner” code. But after sitting down with Cloudflare’s Dane Knecht (CTO) and […]

Build A Security Org For The Future

Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.

Blog

From Volatility To Chaos: Navigating Wartime Impacts For Tech Leaders

Mark Moccia 4 days ago
Leading Through War-Driven Chaos The last few years have been defined by compounding uncertainty. From the COVID‑19 pandemic to the 2025 US tariff escalations, along with the ongoing war in Ukraine now entering its fourth year, enterprise leaders have had to navigate relentless geopolitical and economic pressure. These shocks forced organizations to strengthen their scenario […]
Blog

Compensation Without Chaos: Designing Plans That Work

Shakeel Khan 5 days ago
Sales compensation should drive performance, not complexity. The most effective plans keep structures simple and align roles to revenue motions such as new business, expansion, and renewals while supporting clear coverage models and interlocking sales roles. When compensation is easy to understand, administer, and scale, sellers focus on revenue instead of deciphering pay mechanics. Simple, transparent plans build trust, retain top performers, and attract the best sales talent in the market.
Blog

White House Announces The 2026 Cyber Strategy For America

Allie Mellen 5 days ago
On Friday, March 6, the Trump administration released the latest US national cybersecurity strategy, President Trump’s Cyber Strategy for America, alongside an executive order on combating cybercrime and fraud. The document, focused on six core pillars, is the briefest cybersecurity strategy released by the US in the last decade. The biggest challenge with the document […]
Blog

Unified Financial Crime Management Is Not Just For Small And Regional Banks

Andras Cser 5 days ago
Fraud management and anti-money laundering (AML) solutions share common traits and requirements: Both are about risk scoring of entities (names, phone numbers, email addresses, accounts) and routing and investigating alerts and cases to AI agents and human investigators. While smaller, regional financial institutions (FIs) and insurers have always been motivated to consolidate tools and resources […]
Blog

Announcing The Forrester Wave™: Cybersecurity Skills And Training Platforms, Q1 2026

Jess Burn 5 days ago
The Forrester Wave™: Cybersecurity Skills And Training Platforms, Q1 2026 is now live, and it lands at a moment when security leaders are under real pressure to prove readiness and resilience. Automation and AI have compressed attacker timelines, blurred role boundaries across security teams, and exposed the limits of certification-first training models. What matters now […]

Build The Technology Strategy You Always Wanted

Use this framework and IT strategy-on-a-page template to align stakeholders, define your vision, and build an action plan for your technology strategy.

Blog

Lessons Learned From 2025: Breaches Are Borderless And Regulators Are Watching

Sandy Carielli 6 days ago
2025 was another year defined by massive data breaches and privacy fines, with over 10.6 billion records exposed and nearly $2.8 billion in penalties among the year’s most notable incidents. In our newest report, Lessons Learned From The World’s Biggest Data Breaches And Privacy Abuses, 2025, we analyzed the top 35 breaches and most notable […]
Blog

Context, Not Models, Is The Real AI Bottleneck: Reltio’s System‑Of‑Context Bet

Jayesh Chaurasia 6 days ago
AI took center stage at Reltio DataDriven 2026, where global data and AI leaders aligned on one urgent priority: turning trusted, real-time, contextual data into scalable AI and measurable business impact. Reltio made a clear strategic bet: The next enterprise AI bottleneck isn’t model choice or orchestration but shared context — rebranding its platform around […]
Blog

The Mandela Effect In TPRM: Why Companies Still Misremember Their Third-Party Risk Exposure

Alla Valente 6 days ago
What do the Monopoly man’s monocle, the Fruit of the Loom cornucopia, and “Luke, I am your father” have in common? None of them actually exist the way you remember. That glitch is the Mandela effect, a collective misremembering of facts or events, and it is the same mental bug that convinces executives that their […]
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