Featured Blogs

Blog

Total Experience Score, 2026: Growth Breaks When Experiences Fragment

Keith Johnston June 8, 2026
The brands pulling ahead aren’t optimizing brand, customer, and employee experience in isolation — they’re aligning them into a system that drives measurable growth. Forrester’s 2026 global Total Experience Score and research show that when promise, delivery, and the people behind both move in sync, companies build strong, sustainable momentum.
Blog

AEO Changes What Content Is Worth Creating

Lisa Gately 1 day ago
The question is no longer how to optimize more content, but what content is worth creating. In an AEO-driven world, marketers gain visibility by investing in original evidence that demonstrates expertise, builds credibility, and contributes something new to the market conversation.
Blog

If CX Doesn’t Change Decisions, It Doesn’t Matter

Martin Gill 1 day ago
CX teams create value not by measuring experiences but by influencing decisions. The organizations pulling ahead are using customer insights to guide investments, prioritize change, and drive business outcomes, turning CX from a reporting function into an operating discipline.

Your Buyers Use AI Search — Here’s How To Stay Visible

Ninety-four percent of B2B buyers now use AI in purchasing, making traditional SEO outdated. Discover how answer engine optimization (AEO) can help your content stand out in a zero-click, AI-driven world.

Blog

Get Ready For The GTM Singularity At Forrester’s B2B Forum EMEA

Paul Ferron 2 days ago
The ground is shifting beneath B2B go-to-market strategies — and the old rules no longer apply. At B2B Forum EMEA, learn how to navigate the GTM singularity and turn disruption into a catalyst for growth.
Blog

The CIO’s Responsibilities For AI Transformation Burst The Boundaries Of IT

Ted Schadler 2 days ago
The next generation of CIOs will be defined not by the systems they run, but by the business outcomes they help create. As AI reshapes organizations, technology leaders must bridge business and technology to guide investment decisions, orchestrate transformation, and ensure AI delivers value responsibly.
Blog

B2B Social Media Influencers Have More Influence Than Ever

Karen Tran 3 days ago
B2B marketers have engaged in influencer marketing for decades, working with journalists, analysts, experts, and others. What’s changed is that social media is now central to the buying journey.

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Blog

Thinking Of Vibe Coding Your CLM? Consider These 5 Trade-Offs First

Alla Valente 5 minutes ago
Interest in “build vs. buy” for CLM is resurging, eerily invoking early 2000s vibes (pun intended). AI makes it easy to spin up something that looks like a CLM system – if you squint, you can see it. I keep thinking of a recent article about a Wall Street techie that vibe coded a Bloomberg […]
Blog

Meet Clinton Herget, Principal Analyst For Software Development Services And Developer Organizational Change

Clinton Herget 3 hours ago
Hi! I’m Clinton and I like to take things apart. From early childhood, my happiness didn’t come from unwrapping the new toy but from revealing its hidden secrets with a screwdriver. The desire to understand how things work at a deep level has animated me through a 20-year career in software building, engineering leadership, consulting, […]
Blog

Quantum Negligence On The Clock: The US Just Set The Egg Timer On Quantum Migration As An Enterprise Risk

Alla Valente 4 hours ago
The US federal government just did something subtle yet significant for enterprise risk: it put post‑quantum cryptography (PQC) migration on a clock. The executive order, “Ushering in the Next Frontier of Quantum Innovation,” tells agencies to accelerate migration to post-quantum cryptography, assign accountable leaders, run pilots, and work toward defined deadlines for critical systems. The […]
Podcast

454: Make CX Strategy Stick With Interactive Learning

The CX Cast 9 hours ago
Most CX strategies fail to land. Not because the ideas are wrong, but because teams don’t internalize the decisions behind them. Host Martin Gill speaks with Joana de Quintanilha, VP and Principal Analyst, about how immersive, gamified experiences turn CX strategy into action. Drawing on real examples like escape‑room style simulations to auction‑driven prioritization, Joana […]
Blog

My Takeaways From Money 20/20 For Your GTM Team

Diane Deng 11 hours ago
Three packed days at Money20/20 in Amsterdam, and the halls were buzzing about two things: trust and agentic commerce. Behind the buzzwords, Trust is really three concrete demands from banks: whether they can rely on AI they didn’t build; whether customers’ money, identity, and data stay safe with the bank (including how the bank itself […]
Blog

Schneider Electric Announces Intention To Acquire Cognite

Paul Miller 1 day ago
Forrester analyst Paul Miller explores what Schneider Electric’s intention to acquire Cognite means for industrial knowledge graphs.
Blog

Build Bridges To Customers With Digital Product Passports

Paul Miller 1 day ago
There's a real opportunity for organizations to leverage digital product passports beyond sustainability and compliance use cases.
Blog

Stripe’s New Stablecoin Bet: Open USD

Meng Liu 2 days ago
On June 30, 2026, Stripe, Visa, Mastercard, Coinbase, BlackRock, BNY, DBS, OCBC, Standard Chartered, Google, Shopify, and more than 140 other companies have signed on to Open USD, a new US dollar-backed stablecoin initiative operated by Open Standard. The project is designed for powering global money movement and is expected to go live later in […]
Blog

Three Parting Lessons From Forrester’s June CX Events

Rick Parrish 2 days ago
Across our CX events in Amsterdam, New York City, and San Francisco, the message was clear: The organizations that thrive in the AI era won’t be the ones with the best AI; they will be the ones that put people first.
Blog

Announcing The Forrester Wave™: IT Financial Management Software, Q2 2026 — Turn Insight Into Decisive Action

Greg Zorella 2 days ago
If your IT financial management (ITFM) solution only explains where the money went, it’s already obsolete. CIOs need help deciding what to do next, not better reports. In the recently published The Forrester Wave™: IT Financial Management Software, Q2 2026, we see a clear shift from cost transparency to decisioning. The leading vendors are moving […]
Blog

What If AI Is Just Simply The Latest Tech Evolution, Nothing More?

Mark Moccia 2 days ago
AI's speed and scale may be unprecedented, but the leadership challenge is familiar. Organizations that stay focused on business design, cost discipline, and long-term adaptability will be better equipped to capture AI's value while avoiding the pitfalls of reactionary investment.
Blog

Customer Zero Programs Prove That AI Works When Humans Change

Joe Cicman 2 days ago
I’m thrilled to announce new research, Customer Zero Programs Are A New Trust Test For Autonomous Execution: Why “Prove You Can Run It” Has Become The Gating Factor. I’m passionate about “customer zero” programs because they embody the authentic experience of an innovator that survived contact with reality and, as a result, has earned the […]

Build A Security Org For The Future

Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.

Blog

Prime Day, June 2026: How Retailers Competed With Amazon

Sucharita Kodali 3 days ago
Learn how major retailers and brands competed with Amazon’s June 2026 Prime Day event.
Blog

Inclusive Design Is Automotive’s Overlooked Growth Opportunity

Gina Bhawalkar 3 days ago
Automotive firms are under pressure to innovate while managing cost and complexity. Margins are tight. Customer expectations are shifting. Yet many OEMs still design for an “average” driver who no longer reflects reality. But when OEMs design for diverse needs, they unlock innovations that create better experiences for everyone — the curb-cut effect — and […]
Blog

Comcast Split Puts NBCUniversal In Play

Mike Proulx 3 days ago
Here we go again. Comcast announced today that it’s separating its NBCUniversal assets into a standalone, publicly traded entity, including Peacock, NBC, Telemundo, Universal Studios, theme parks, and Sky. The move splits content from connectivity and gives NBCUniversal the independence to invest, compete, and pursue deals in the rapidly consolidating streaming market. NBCUniversal Split Echoes […]
Blog

Why Your AI Strategy Needs A DEXM Solution: Lessons From Nexthink’s Masters Of Experience

Christy Punch 6 days ago
Last week at Nexthink’s Masters of Experience event in London, one theme came through clearly in every conversation I had with digital workplace leaders, IT practitioners, and experience innovators: The ways that organizations use digital employee experience management (DEXM) solutions are expanding. AI dominated the agenda — as expected. But the real story wasn’t about […]
Blog

The Dawn Of The Accidental Developer

Chris Gardner 6 days ago
Recently, a colleague of mine was working on a mathematical model in Excel. He asked Copilot to solve a complex problem. The answer the spreadsheet produced wasn’t quite right. He asked Copilot what it did to figure out the answer. It started spitting out Python code. My colleague was not a developer. He had never […]
Blog

The Next Era Of B2B Events: Eight Data-Backed Shifts Defining 2026

Conrad Mills June 25, 2026
Tighter budgets, rising expectations, and increased competition are reshaping B2B events — driving a shift toward fewer, more targeted experiences, greater audience participation, and a renewed role for digital.
Blog

Identiverse 2026 Recap: Identity Security For Agentic AI Dominates

Andras Cser June 25, 2026
Last week’s Identiverse conference in Las Vegas left no doubt that the scope and importance of identity security is now magnified. Identiverse 2026 underscored the current transition in identity security as organizations grapple with an expanding universe of identities beyond humans. As Ping Identity CEO Andre Durand framed it in his opening keynote, the industry […]
Blog

Announcing The Forrester Wave™ On Extended Detection And Response Platforms: Platformization, AI, And … AI

Allie Mellen June 25, 2026
Last week, Forrester released The Forrester Wave™: Extended Detection And Response Platforms, Q2 2026. This is the third iteration of the extended detection and response (XDR) Wave, with prior versions published in 2021 and 2024. This Wave differs significantly from the past, especially because of: The number of vendors. This year, only seven vendors were […]
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