Featured Blogs

B2B marketing leaders entering the 2027 planning cycle must rethink traditional budget planning and shift toward focused, outcome-driven investment strategies. In an era of AI-driven disruption and market volatility, success will depend on where organizations concentrate spend, divest low-impact initiatives, and invest in resilience-building capabilities.

European marketers are rapidly adopting AI, but most applications remain focused on efficiency rather than customer value. New research reveals a growing gap between AI adoption and customer impact, highlighting the need to move beyond productivity gains and use AI to create differentiated customer experiences and competitive advantage.

Great CX starts outside-in. If customers aren’t using what you built, the problem isn’t them. Host Martin Gill speaks with Tom Mouhsian, Principal Analyst at Forrester, about why, even after years of investment, digital experiences still fail. The issue isn’t channels or technology. It’s a persistent gap between how customers want to get things done […]

SpaceX is a rocket company. It also became an AI company the day its founder Elon Musk folded in xAI, inheriting a frontier model in Grok, the planet-scale Colossus training cluster, and the live data feed of the X platform (formerly Twitter). The IPO headlines fixated on the trillionaire status, the stock price, and the […]

Recent moves in the price optimization and management (PO&M) market point to a clear shift: The category is no longer just about pricing science. Vendavo has expanded its reach in semiconductor and channel-heavy markets through its agreement to acquire Model N’s high-tech business unit. This agreement adds deeper capabilities in distributor data, rebates, and channel […]

Professional baseball evolved from batting practice to technology that simulates real game conditions. Sales training is now facing a similar inflection point. As AI role-play becomes more realistic, scalable, and effective, leading B2B organizations are rethinking how they build seller readiness and develop capabilities across their revenue teams.

I’m Joe Schiavone. We’ve spent a few posts on inheriting a strategy that wasn’t built to bend and on a deal landing on a plane that’s still in the air. Today I want to flip the camera to the side of M&A nobody writes about, one I’ve lived. I’m talking about the sell-side here, the carve-out, that […]

Will AI replace marketing jobs? European marketers largely believe the answer is no. Yet many organizations have already reduced headcount or replaced employees with AI. The reality is more nuanced: AI is not simply replacing marketers — it is redesigning how marketing work gets done. As AI takes on more execution-oriented tasks, the value of human contribution shifts toward strategy, creativity, judgment, and leadership. The organizations that succeed will not be those that deploy the most AI tools but those that most effectively combine human and artificial intelligence to create business value.

Buyer behavior is changing faster than most go-to-market models can adapt. At AI Forum Singapore, learn how to align strategy, execution, and AI adoption to compete in a world of autonomous buyers.

If you tuned into HPE Discover 2026, either remotely or from the show floor in Las Vegas, one message came through loud and clear: AI is forcing a rethink of networking, data centers, and infrastructure. Unlike vendors positioning themselves primarily as software or cloud companies, HPE is leaning heavily into its heritage — the company […]

The Databricks Data + AI Summit 2026 signals a shift from experimentation to enterprise-scale, agentic AI. With over 30,000 attendees (representing a 36% annual increase) and global participation across more than 150 countries, Databricks is positioning itself as a foundational platform for data-intelligent applications. Last year, we wrote that Databricks went “beyond the lakehouse” by […]

IT Control Plane Implications Of DASH by Datadog 2026 A couple weeks ago, I went to New York, where DASH by Datadog was held at the Javits Center. My main takeaway: I need to expand my sense of where an IT management platform can come from. For some years, I have argued that two dominant […]

Long‑term net-zero commitments, typically framed as emissions reductions aligned with a 2050 timeframe, were a fad across global companies in the past decade. It was the de facto way to signal virtue to both customers and investors. Recently, however, the signals have become more mixed. Some organizations have scaled back or stopped emphasizing these targets, […]

Interest in build vs. buy for contract lifecycle management (CLM) is resurging, eerily invoking early-2000s vibes (pun intended). AI makes it easy to spin up something that looks like a CLM system — if you squint, you can see it. I keep thinking of a recent article about a Wall Street techie that vibe coded […]

Hi! I’m Clinton, and I like to take things apart. From early childhood, my happiness didn’t come from unwrapping the new toy but from revealing its hidden secrets with a screwdriver. The desire to understand how things work at a deep level has animated me through a 20-year career in software building, engineering leadership, consulting, […]

Most CX strategies fail to land. Not because the ideas are wrong, but because teams don’t internalize the decisions behind them. Host Martin Gill speaks with Joana de Quintanilha, VP and Principal Analyst, about how immersive, gamified experiences turn CX strategy into action. Drawing on real examples like escape‑room style simulations to auction‑driven prioritization, Joana […]

Over three packed days at Money20/20 in Amsterdam, the halls were buzzing about two things: trust and agentic commerce. Behind the buzzwords, trust is really three concrete demands from banks: whether they can rely on AI they didn’t build; whether customers’ money, identity, and data stay safe with the bank (including how the bank itself […]

Forrester analyst Paul Miller explores what Schneider Electric’s intention to acquire Cognite means for industrial knowledge graphs.

There's a real opportunity for organizations to leverage digital product passports beyond sustainability and compliance use cases.