Featured Blogs

Join us September 24: Join analysts to learn how to move beyond journey maps and use journey insights to drive better decisions, clearer investment priorities, and measurable impact.

And it’s a wrap! We just closed two intense weeks shaped by our AI Forums in Singapore and Sydney. The events revealed both the extraordinary momentum behind enterprise AI and the scale of the reinvention still ahead. Across the two cities, we brought together close to 400 business and technology leaders. In the tech track, […]

The discussion about agentic payments often starts with consumer shopping. But agentic payments may create value sooner in B2B, where transactions already operate within defined workflows, approval rules, and commercial relationships. Forrester defines B2B agentic payments as: Programmable, policy-governed payment flows in which AI agents act on behalf of businesses to initiate, authorize, execute, and […]

Innovation leaders partner with startups, universities, and all sorts of technology providers. The logic is obvious: no company can innovate fast enough on its own. Given current geopolitical situations like national protectionism and the AI arms race, there is an uncomfortable question hiding behind every partnership: At what point does collaboration start weakening the very […]

On August 19th 2026, Stripe agreed to acquire OpenRouter in a deal valued at more than $7 billion. OpenRouter gives enterprise buyers access to more than 400 AI models through a single interface, so they can compare, select, and switch models without building separate integrations for each provider. This is one of Stripe’s most ambitious […]

Every era of enterprise technology has added a defining layer to the stack. Mainframes gave us the system of record. Client/server gave us applications. The web gave us services and APIs. Cloud gave us elastic infrastructure. Now agentic AI is adding the next layer. Where the application layer executed instructions, the agent layer intercepts business […]

Salesforce’s Claudeforce announcement ushers in a new era for CRM. This partnership establishes the technical and business connection to embed Sales Cloud data, workflows, and security controls directly into Claude Cowork through Salesforce-hosted MCP servers and plugins (with more Salesforce clouds promised in the future). Sales teams can now work directly within Claude Cowork instead […]

H1 2026 earnings season told the story vendors wanted told: AI attach rates climbing, cloud backlog compounding, and platforms expanding into adjacent workflows. ServiceNow sustained approximately 19% subscription growth while increasing its 2026 AI commitment to $1.5 billion. Salesforce grew Agentforce annual recurring revenue to $1.2 billion, even as core revenue growth slowed into the […]

Service providers from Accenture to Wipro and beyond are on the acquisition march. As Darwinian creatures born to survive, providers have a long history of buying what they need. Today, that means they are buying asset-centric firms to survive AI disruption and gearing up for the complex work of AI transformation. We recently published a […]

AI moderators promise to make qualitative research faster and more scalable, but where do they fit in the research process? Senem Biyikli joins Martin Gill and Angelina Gennis to explain how AI-moderated interviews work, when they deliver value, and why human researchers remain essential. The discussion covers practical use cases, implementation guidance, participant trust, and the future of AI-powered customer research.

Most enterprises govern the systems around AI agents, not the agents themselves. They control credentials, log tool calls, and route high-risk actions to a human approver. These are useful controls, but they were designed for software that follows instructions. Agents reason at runtime, and that reasoning can turn compliant actions into a noncompliant outcome that […]

Two weeks into a landmark case against Meta, a group of attorneys general have announced that they’ve reached a settlement laying the groundwork for significant changes to the way young users experience Meta platforms. Youth Access Will Take An Immediate Hit, But Adults Will See A Gradual Shift The financial penalty is meaningful and doesn’t […]

In June, we shared a high-level view of total experience for US health insurers. Since then, we’ve dug deeper into the data to uncover what separates leaders from laggards across brand experience, customer experience (CX), and trust. The result is three new reports that explore the key forces shaping each area and reveal where insurers […]

Generative AI (genAI) is changing the economics of B2B fraud. It enables criminals to create convincing supplier communications, impersonate executives, fabricate documents, and personalize business email compromise attacks faster and at lower cost. Agentic AI can push this further by automating multistep activities, such as researching targets, generating messages, and adapting outreach at scale. The […]

Organizations are flooded with AI ideas, pilots, and proofs of concept, yet many struggle to translate them into measurable business outcomes. The problem is not a lack of AI use cases. The problem is prioritization. Learn how to evaluate AI opportunities through the lens of business value, impact, feasibility, and strategic alignment to focus investments where they deliver the greatest return.

Agentic AI creates control, technology, and purchasing problems. Security leaders need to know the controls that they must satisfy, the technologies that can satisfy them, where existing tools already provide coverage, and where a new investment actually fills a gap. Far too often, we see clients conducting that process in reverse order … trying to […]

Join us September 17: Join analysts to learn how to move beyond journey maps and use journey insights to drive better decisions, clearer investment priorities, and measurable impact.

The promise of neurosymbolic AI — which combines neural network pattern recognition with rule-based reasoning — will only be possible when underpinned by trusted, governed business context. Context has become a buzzword, with terms like semantics, ontology, semantic layer, knowledge graph, and context layer being used interchangeably. Enterprises need a clearer definition of what they […]

AI is reshaping buyer behavior, making traditional measurement approaches increasingly difficult to rely on. Join us live to learn how marketing leaders are evolving accountability frameworks and redefining how they measure contribution and business impact.

For as long as I’ve been in cybersecurity, we’ve been trying to “adapt to the shifting threat landscape.” More recently, a number of vendors and security leaders alike have told me some version of a joke about how starting a microsegmentation project is a great way to get fired. But this is a market that […]