Featured Blogs

Blog

Why AI Makes Trusted Research More Valuable

Andrew Cox January 13, 2026
As business and technology leaders grapple with unprecedented change and uncertainty, trust, clarity, and steadfast partnership matter more than ever. Clients’ stories illuminate what is unique about the value that Forrester delivers — especially now.
Blog

Hello, GTM Singularity: Turn Ideas Into Action At B2B Summit North America

Dave Frankland 5 days ago
Buyer autonomy and the prevalence of AI are collapsing go-to-market fault lines. This isn’t just a catalyst to change — it’s an opportunity to reset with a new, resilient, and connected GTM approach.
Blog

AI And Automation Will Take 6% Of US Jobs By 2030

J.P. Gownder January 13, 2026
AI will take over increasing numbers of workflows and tasks in the next five years. But workflows and tasks aren’t jobs. Get more insight and next steps in this preview of our new forecast on the impact of AI on jobs in the US.

Predictions 2026: Your Planning Starts Here

2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.

Blog

The Hidden Culture Risks Of Rapid Growth And How Leaders Can Counter Them

Angelina Gennis January 9, 2026
Rapid growth is often coupled with an underestimation of the cultural implications. Learn three intentions leaders can adopt to preserve and grow culture energy during times of rapid growth.
Blog

Vendasta Shows Why Platforms Become Operating Systems For AI Agents

Joe Cicman January 9, 2026
Vendasta faced a challenge familiar to many technology companies: alleviating client engagement pain points while limiting the impacts of efficiency and tool disconnects. Learn about Vendasta’s transformation in this preview of a new case study.
Podcast

Women In Security, Holiday Shopping Trends, AI Agents In Content

What It Means January 8, 2026
Happy New Year! We kick off 2026 by unpacking lessons from 2025 and what they signal for the year ahead. This episode brings together security, marketing, and content leaders’ perspectives so you can act with confidence.

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Blog

The Success of Your Proactive Security Strategy Depends on Your Answer to Six Questions 

Erik Nost 9 minutes ago
Proactive security has always been based on three principles: visibility, prioritization, and remediation. But in the age of AI, each principle will continue to experience challenges. In our latest research, The Future of Proactive Security, we found that the future of proactive security hinges on how well teams answer six foundational questions across each principle: what, when, where, why, how, and who. Since AI accelerates […]
Blog

Google Has Entered The Contact Center Chat

Colleen Fazio 2 hours ago
At the recent NRF event, the headline was shopping in answer engines, with Google’s new Gemini Enterprise for Customer Experience and Universal Commerce Protocol getting lots of attention. However, tucked below the fold was important news for CX and contact center leaders: the announcement of Google’s Cloud Customer Experience Agent Studio. Customer service and CX […]

2026 Predictions: 5 Shifts That Will Reshape B2B Strategy

AI agents. Influencer strategy. Pricing disruption. What’s next for B2B growth? Download the guide to uncover five bold predictions impacting marketing, sales, and product leaders in 2026.

Blog

The Rise Of Modern Trade Agreements: Tariff-Proof Your Supply Chain

Jeffrey Rajamani 5 hours ago
Global trade continues to be exposed to significant pressures and structural change. Geopolitical tensions, supply chain disruptions, and shifting investment flows are forcing corporate leaders to rethink their sourcing and manufacturing ecosystems. Meanwhile, modern trade agreements have become essential tools for stabilizing commerce and rewriting the rules for the movement of goods, capital, labor, and […]
Blog

How ABN AMRO Is Building A Business That Flows Around Customer Needs

Martin Gill 7 hours ago
Jorissa Neutelings, chief digital officer at ABN AMRO, has a vision, and it’s a compelling one. She joined us on stage at our CX Summit EMEA last year and again on the CX Cast to describe her vision for the “liquid company” — a company that adapts instantly to customer context, removes friction, and embeds […]
Podcast

436: Practitioner Stories: Building A Liquid Company At ABN AMRO

The CX Cast 8 hours ago
Jorissa Neutelings, ABN AMRO’s Chief Digital Officer, discusses the bank’s bold vision for becoming a liquid company: a fully adaptable, hyper‑personal, modular, and conversational organization that meets customers exactly where they are. Jorissa explains why trust, transparency, and intentional friction are essential in a digital world shaped by AI, agents, and rising fraud risks. Featuring […]
Blog

Conversational Banking: The New Gateway to Digital Banking Experiences

Aurelie L'Hostis 1 day ago
Conversational banking has reached an inflection point. What began as basic chatbots designed to deflect contact‑center volume is evolving into a transformative model for customer engagement — powered by rapid advances in AI, rising customer expectations, and banks’ urgent need to streamline operations. As this shift accelerates, banks must rethink not only how they engage […]
Blog

Forrester’s Responsible AI Solutions Landscape Is Coming!

Enza Iannopollo 1 day ago
Forrester’s State Of AI Survey, 2025 reveals a surge in AI deployment across organizations: 78% of AI decision-makers report their organization already has generative or predictive AI in production. Yet this momentum masks deeper strategic gaps. One of the most glaring gaps is poor AI governance and risk management. If unattended, this gap can only […]

2026 Tech & Security Predictions You Can’t Afford To Miss

AI cleanup, budget shifts, neocloud, and quantum threats — what’s ahead could reshape your strategy. Get Forrester’s guide with five bold predictions to stay ahead and lead with trust and value.

Blog

The Healthcare Plan That Still Needs A Plan

Judy Weader 4 days ago
Yesterday, the White House unveiled the Great Healthcare Plan, a framework for the administration’s ambitions to reshape aspects of the US healthcare system. This follows a series of failed attempts to revive Affordable Care Act (ACA) premium subsidies, a key pillar of the current conversation around healthcare affordability. The expiration of ACA subsidies, combined with […]
Blog

The Enterprise Resource Planning Solutions Landscape, Q1 2026, Is Out!

Faram Medhora 4 days ago
The ERP Modernization Supercycle Many enterprise resource planning (ERP) large-scale implementations are creating budget pressures, delivery risks, and political scrutiny across IT and finance by upgrading infrastructure and software at the same time. ERP is also pushing toward an intelligent orchestration engine, with AI-driven automation and early agentic capabilities built into core workflows. The gap […]
Blog

CrowdStrike’s Planned Acquisition Of Seraphic Highlights The Need To Address Endpoint Risks

Paddy Harrington 4 days ago
CrowdStrike’s move to acquire Seraphic spotlights a growing blind spot in cybersecurity: The browser has quietly become one of the riskiest — and least protected — endpoints in the enterprise. This blog reveals why legacy EDR, XDR, and network tools can’t see what’s really happening inside the browser and how Seraphic’s unique JSE‑based approach could change the game for data protection and threat detection.
Blog

Verizon Outage Reignites Reliability Concerns

Octavio Garcia Granados 5 days ago
On January 14, Verizon experienced a major nationwide cellular service disruption that left subscribers across the country facing significant connectivity issues. Although outage report numbers climbed into the hundreds of thousands, this visible count represents only a small portion of the true impact. As is typical in large‑scale outages, many customers who encountered problems never […]
Blog

Digital Sovereignty: Why Tech Execs Must Act Now

Dario Maisto 5 days ago
As global tensions continue to rise and cloud adoption accelerates, digital sovereignty has become a board-level topic. Tech execs must now modernize infrastructure, protect autonomy, ensure compliance, and manage geopolitical risk at the same time. As we outlined in a recent report, 2025 showed a clear trend: Digital sovereignty is reshaping public cloud strategy across […]

Build A Security Org For The Future

Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.

Blog

One Way To Close Your Security Gap: Stop Running As Admin On Windows Daily

Paddy Harrington 5 days ago
While enterprise security has advanced, many organizations still leave a major vulnerability in place by letting employees run with local admin rights on Windows devices. This blog goes over ways to close that vulnerability gap.
Blog

The Agent Economy Is Here — And AWS Just Gave It Rocket Fuel

Joe Cicman 5 days ago
What happens when your cloud provider stops renting you infrastructure and starts orchestrating your business logic? AWS’s Nova AI agents and AWS Marketplace mark the beginning of that shift.
Blog

The Truth About Principal Media

Jay Pattisall 5 days ago
Love it or hate it, principal media is a necessity for agencies, advertisers, and publishers grappling with revenue and budget uncertainty.
Blog

Massachusetts’ Investigation Of Utility Bills Is A Call For Better Billing Experience And Bill Design

Senem Guler Biyikli 6 days ago
The Massachusetts Department of Public Utilities sets the example by prioritizing transparency and user experience best practices to improve billing experiences. Applying UX best practices and doing customer research are fundamentals for good bill design.
Blog

Four Takeaways On The State Of Social Suites

Kelsey Chickering 6 days ago
Social suites are now a critical part of the martech ecosystem, ranking as one of the top three marketing technologies used by organizations. Once simple social media management tools with light social listening features, these platforms have evolved into unified solutions that go well beyond those capabilities. Forrester now defines social suites as: Platforms that […]
Blog

From APIs To Qubits: My Superposition Of Tech Coverage

David Mooter 6 days ago
And now for something completely different. I normally write about APIs, integration, and architecture. Today, I shall also turn my attention to quantum computing platforms. I have always found these to be fascinating devices. Their bits — or rather qubits — are not discrete, binary numbers like the voltage-based bits in classical computers. Rather, they […]
Blog

ServiceNow Buys Armis To Improve Its Proactive Security Platform

Erik Nost 6 days ago
ServiceNow has announced its intent to acquire proactive security platform vendor Armis in a cash deal valued at $7.75 billion.
Blog

GenAI In European B2B Marketing: Why Hesitation Is The Real Risk

Christina Schmitt 6 days ago
European B2B marketers see the promise of generative AI, but strict regulations and technical hurdles often slow progress. Gaining a competitive advantage requires moving forward — thoughtfully yet decisively.
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