Featured Blogs

The revenue orchestration platform (ROP) market is entering a new phase as Salesforce increases competitive pressure on established ROP providers. For years, providers such as Gong, Salesloft, Outreach, Aviso, Revenue.io, and others benefited from a simple reality: Salesforce was the system of record, but it was rarely the preferred place to work. Specialist providers created […]

Qualys’ ROCon 2026 conference highlighted the vendor’s commitment to providing solutions for the three key aspects of cloud security.  Risk operations instead of security operations. Qualys has always emphasized tackling business risk (uptime, availability, business criticality of infrastructure and minimized threat surface) instead of trying to fix every discovered vulnerability. At ROCon 2026, the vendor […]

With meaningful retail growth harder to come by in 2027, winning market share will require more than aggressive pricing or ambitious AI investments. Discover three predictions for how economic pressure, changing shopping behavior, and agentic AI will reshape retail in the year ahead.

Forrester predicts a new era of digital commerce as AI agents take on more of the buying journey. Digital leaders will need to adapt as discovery, evaluation, and purchasing increasingly happen beyond their direct control.

Consumers increasingly sense when digital experiences are designed to influence them, and they’re starting to push back. Discover three 2027 predictions for how consumers will reclaim control, disrupt AI profiling, and bypass brand websites.

So you wrote an ambitious CX strategy: Delight every customer; put customers at the center of everything; be the most trusted brand; strong statements to help create alignment and intent. But they only aim to inspire, not provide robust guidance for consistent decision-making. That limitation has been largely invisible, because employees compensate for it every […]

The CPQ market is shifting fast as AI changes what solutions can do and which providers lead. Three priorities, outlined in The Forrester Wave™: Configure, Price, Quote Solutions, Q4 2026, can help buyers choose for where the market is going, not where it has been.

When new customer advocacy programs are building a library of customer success stories, the selection process goes something like this: Successful customer? Check. Willing to share results? Check. Available in the right time frame? Check. Casting a wide net is the right call when building a foundation. But higher volume doesn’t necessarily improve buyer trust. […]

At 14:00 UTC on October 21, PHP released patches to two critical CVEs, both of which can lead to remote code execution. CVE-2026-109618 addresses an RCE through an out-of-memory error, and CVE-2026-109619 addresses an RCE through a stale global-state issue. The flaws were discovered by researchers at Wiz and Calif, the latter as part of […]

I enjoy extreme sports because they provide evidence of the human ability to do remarkable things when the alternative is extreme catastrophe. Psychologists call it goal-shielding: commitment to one goal can push competing alternatives into the background. History has given us a more dramatic expression for the same idea: “Burn the boats.” Put less dramatically, […]

Every Forrester Wave™ identifies Leaders, Strong Performers, and Contenders. But the most important finding from The Forrester Wave™: AppGen And Low-Code Platforms, Q4 2026 is that the application generation (AppGen) market has fundamentally changed. AppGen platforms are no longer competing primarily on low-code development, workflow automation, or application delivery speed. They are increasingly becoming the […]

If you’ve seen this post’s titular film, you know it portrays a ragtag group fighting against a dystopian AI-controlled future. I’m not worried about AI cloning our children or mastering teenage mind control via social media doom-scrolling (well, maybe a little!). But I’ve already seen brands use AI to accelerate bad marketing and destroy trust […]

Angelina Gennis and Max Ball speak with Joe Wang of Ancestry and Guneet Singh of AppFolio about what it takes to move conversational AI into production—grounding deployment in customer experience, organizational readiness, and measurable outcomes. Featuring: Joe Wang — Director of Customer and Commnunity Experience at Ancestry Guneet Singh — VP of Customer Experience and […]

AI is exposing how little control governments have over the technology, suppliers, and skills that power public services. In 2027, expect greater intervention as governments confront the limits of digital sovereignty.

Insurance will change as new risks, customer expectations, and AI reshape products and experiences. Explore three 2027 predictions for parametric coverage, longevity-focused products, and agentic AI in insurance.

Explore three predictions for 2027 and learn how AI assistants, AI-native operating models, and intelligent finance will reshape financial services.

AI, direct-to-consumer services, and breakthrough therapies are changing how consumers navigate healthcare. Explore three 2027 predictions that will reshape healthcare journeys and challenge organizations to rethink their role.

At its October 8 analyst virtual summit, the Linux Foundation’s brought its technology value umbrella — Tokenomics, FinOps, Information Technology Asset Management (ITAM), and FinOps Open Cost and Usage Specification (FOCUS) — together around a bigger question: How do enterprises connect what AI costs to the business value it creates? Seven themes stood out. 1. […]

Remember MapQuest?! A few days ago, it announced a new map layer that displays the locations of known mass surveillance devices, like Flock cameras. This follows MapQuest’s announcement in September that it wouldn’t change the name of Lake Ontario to Lake America, as other map apps did in response to an executive order by US […]

The Forrester Wave™: Revenue Enablement Platforms, Q4 2026 found that customers are realizing value from their platforms but are still underutilizing many of the capabilities they own. The biggest challenge is not AI innovation but driving adoption, manager engagement, and operational execution across the organization.