Featured Blogs

Every year, the arrival of spring brings open windows and blossoming trees. For many, it’s also time for spring cleaning. Whether you love or hate the spring clean, it’s an important ritual in ushering in the warmer seasons. This year, we recommend extending your spring cleaning ritual to your company’s customer data for consumer personalization […]

Key Insights From The Forrester Wave™: Strategic Portfolio Management Tools, Q2 2026  Strategic portfolio management (SPM) has quietly become one of the most critical capabilities for enterprises navigating constant disruption. As organizations juggle digital transformation, AI investments, regulatory pressure, and cost optimization, the ability to align strategy, funding, and execution has never mattered more.   That’s why my latest research, The […]

If you’re a retail banking leader in India, your future customer may already be learning how digital money works — and it may not be through your bank. This isn’t a future scenario; it’s happening now. While bank digital teams debate how much control is “too much,” customers have been clear about what they want: […]

AI investment is accelerating faster than enterprises’ confidence in its returns. Boards want clarity, CFOs want numbers they can defend, and technology leaders want to scale what works. Yet many AI conversations still end the same way: “We know it’s valuable — we just can’t prove it.” That disconnect isn’t caused by weak models or […]

What does Forrester’s IT spend management framework mean for state, local, and educational (SLED) tech leaders? I connected with Yessica Jones, a former State of Arkansas CIO who recently joined the Forrester team, on this topic, and it produced some interesting observations: SLED tech leaders are not expecting funding cuts. In fact, in a recent […]

Google Cloud Next 2026 opened with Thomas Kurian declaring the end of the AI pilot era and Sundar Pichai comparing the enterprise refrain of last year (“Can we build an agent?”) to today’s: “How do we manage thousands of them?” Google Cloud Next ’26 answers the second question with a single product story: Gemini Enterprise […]

For a long time now, we’ve had a clear, clean taxonomy for enterprise software. Systems of record store data. Systems of engagement put it in front of people. The framework works and gives vendors a ladder to climb and buyers a map to navigate. IBM added a third rung, systems of insight: platforms that monitor, analyze, and surface meaning from everything the first two layers […]

Technology leaders are operating in an environment defined by constant and accelerating disruption. AI adoption, geopolitical volatility, mounting technical debt, and unrelenting cost pressure demand that IT steps up for their business partners. Simultaneously, the tolerance of IT and CIO failures is waning as quickly, forcing a vision and strategy that goes beyond incremental improvement […]

Pricing Gets Personal At JetBlue A JetBlue customer posted on X: “A $230 increase on a ticket after one day is crazy. I’m just trying to make it to a funeral.” The airline replied, suggesting trying “clearing your cache and cookies or booking with an incognito window. We’re sorry for your loss.” The response went […]

Healthcare providers and insurers are grappling with an increasing number of simultaneous challenges — each demanding urgent attention. Both face pressure to rebuild trust, navigate regulatory uncertainty, contain costs, modernize operations, and demonstrate real ROI from digital and AI investments. Any slipup — such as a data breach, a failed AI rollout, a regulatory misstep, […]

Some security incidents are complex. The Vercel incident is more troubling because it was predictable. The attackers did not exploit a procurement gap. They exploited a definition gap. Here’s what happened. A Vercel employee signed up for Context.ai’s AI Office Suite using a corporate Google account and clicked something effectively equivalent to “Allow All,” granting […]

A cascading supply chain attack did not start with a zero-day exploit, an unpatched vulnerability, or a brute-force attack. It started with a bored employee wanting to get ahead in an online game. A Context.ai employee downloaded a Roblox game cheat, an unofficial script for an online game that came bundled with Lumma Stealer malware […]

Cognitive sovereignty describes the human ability to think independently amid AI‑generated outputs. This post explores why data literacy and humans in the loop are critical to sustaining sound judgment.

Last week, I attended the Microsoft 365 Community Conference in Orlando. Approximately 3,000 attendees came together to hear from their M365 admin peers along with senior product leaders from Microsoft and key partners. The agenda focused on the Microsoft 365 suite, with over 200 sessions primarily on M365 Copilot, SharePoint, and Teams. Here are my […]

For more than two decades, enterprise architecture (EA) has swung in and out of favor — embraced during periods of consolidation and sidelined during waves of decentralization, cloud adoption, and agile delivery. Predictions of EA’s demise recur continuously. But the data increasingly contradicts that narrative. Across four consecutive years of Forrester survey research, enterprise architecture […]

If your work life increasingly feels like your go-to video game set to EXTREME DIFFICULTY mode, that might be because volatility has become the default setting for modern organizations: more change, less certainty, and far less time to get it “right” before the ground shifts again. In this environment, process-heavy CX operating models start to […]

Ask 10 enterprise architects what maturity looks like, and you’ll get at least 10 different answers. Some want to fix the basics, such as brittle platforms, slow delivery, or a business that doesn’t trust them. Some want to prove value in terms the CFO understands. Some are asking a more existential question: What kind of […]

Learn how Forrester’s total experience model elevates brand and CX strategy by revealing the drivers behind acquisition, retention, and revenue. Join the live webinar on May 21.

AI-powered agents and answer engines increasingly influence how consumers discover, compare, and select products. Watch this webinar designed to help digital and commerce leaders understand what agentic commerce is and how to adapt to what’s ahead.