Blog
Predictions 2026: The Race To Trust And Value
Volatility and innovation will continue as leaders yearn for clarity and race to differentiate on trust and genuine value. Find out what’s in store for the year ahead.
Blog
How Do You Redefine Research Delivery For The AI Era? Start With Trust.
As AI reshapes how research is delivered and consumed, trust isn’t just important — it’s everything. In a world where speed and scale matter, the winners will be those who build AI on a foundation of integrity.
Podcast
Predictions 2026: Breaking Down Three Of Our Boldest Predictions
It’s Predictions season here at Forrester. We recently published our 2026 predictions across a variety of business functions, industries, and geographies. In this episode, we take a detailed look at three of our boldest calls for the coming year.
Predictions 2026: Your Planning Starts Here
2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.
Blog
Predictions 2026: Smaller Players Emerge Through Cracks In Media’s Triopoly
For years, the Google, Meta, and Amazon triopoly has dominated media budgets — but that dominance is under threat. Learn how the media and advertising space will evolve in the year ahead.
Blog
Should B2B Brands Embrace Reddit?
Reddit’s recent partnership with G2 signals a new era for B2B brands and their buyers — one where community credibility becomes just as important as traditional content and SEO. Community spaces present both opportunity and risk, so B2B brands need to approach them strategically.
Blog
Predictions 2026: Software Development Goes From Jamming To A Full Orchestra
If software development was music, generative AI would be rewriting the score. Learn how the tune will shift in the coming year.
Get The Insights At Work Newsletter
Thanks for signing up.
Stay tuned for updates from the Forrester blogs.
All Insights
Blog
Anthropic Catches Attackers Using Agents In The Act
The internet is rife with prognostications and security vendor hype about AI-powered attacks. On November 13, AI vendor Anthropic published details about the disruption of what it characterized as an AI-led cyber-espionage operation. This revelation comes on the heels of a Google Threat Intelligence Group (GTIG) report which also highlighted the use of AI in […]
Blog
Call For Entries: Forrester B2B Summit North America 2026 Awards
Have you driven cross-team alignment that’s fueled results or achieved excellence in a particular area of marketing, sales, customer engagement, or product? Share your story for a chance to join us on stage at B2B Summit North America.
2026 Predictions: 5 Shifts That Will Reshape B2B Strategy
AI agents. Influencer strategy. Pricing disruption. What’s next for B2B growth? Download the guide to uncover five bold predictions impacting marketing, sales, and product leaders in 2026.
Blog
Key Takeaways From The Singapore FinTech Festival’s 10th Anniversary
Last week at Singapore Fintech Festival’s 10th anniversary, I sat down with senior leaders across payments companies, fintechs, and banks. What they told me – and what I witnessed on the show floor- revealed five forces reshaping the industry: agentic payments are moving from experiment to competitive weapon; payments-specific foundation models are emerging to challenge […]
Blog
Slot New Robot Workers Into Your Business Workflows
Paul Miller explores IFS’ and SAP’s visions for a future where robots are integrated into the tools already used to manage human workers.
Blog
Key Takeaways From The Google Cloud Digital Sovereignty Summit 2025
Europe is racing to balance AI innovation with digital sovereignty. At the Google Digital Sovereignty Summit, leaders discussed sovereign cloud solutions, partnerships, and policies shaping secure, compliant growth. Discover why sovereignty is now a business imperative and how Google Cloud is driving this transformation.
Blog
Predictions 2026: Payments Innovation Takes Root, But Don’t Expect Overnight Change
The payments landscape has been steadily reinventing itself, and 2026 is shaping up to be a year when the seeds of innovation finally sprout. 2026 is about watching new ideas — such as agentic payments, stablecoins, and next-gen biometrics — take root. Learn more in our 2026 payments predictions.
Blog
ITC Vegas 2025: AI Wonderland
The 10th ITC conference centered heavily on the shift from AI hype to practical, scalable implementation across the insurance value chain.
2026 Tech & Security Predictions You Can’t Afford To Miss
AI cleanup, budget shifts, neocloud, and quantum threats — what’s ahead could reshape your strategy. Get Forrester’s guide with five bold predictions to stay ahead and lead with trust and value.
Blog
How To Master Answer Engine Optimization
Consumers’ rapid shift to natural language and adoption of multimodal search, the voracity of answer engines’ bots, and answer engines’ ability to fill the top of the funnel require marketers to significantly adapt content, technical, and measurement practices. But how? Get answers to the three most frequently asked questions we get from clients around answer engine optimization.
Blog
2025: The Year Context Became King (And How Developers Are Wielding It)
The AI-driven software development lifecycle is no longer just about the raw power of the model — it’s about context engineering. Find out how context engineering can reduce AI agent drift and more in this post.
Blog
Proactive Security Platforms Will Cumulate Visibility, Prioritization, And Remediation
Last year, we released our inaugural Forrester Wave™ on attack surface management (ASM) solutions. The ASM Wave primarily focused on visibility — the first of the three principles of proactive security. ASM’s visibility is achieved through external asset discovery and ingestion of third-party information regarding asset attributes, and both features are becoming increasingly commoditized. Yet the ubiquity of […]
Blog
Predictions 2026: Trust Will Be The Ultimate Currency For B2B Buyers
As buyers become both more empowered and more skeptical, they’re demanding transparency and measurable outcomes. Providers that fail to adapt will not only find themselves sidelined — they’ll also face risks.
Blog
A New Generation (Of Apps): Meet Ken Parmelee, Principal Analyst For AppGen And Low-Code
I have had the challenge and honor of running several very large software businesses, $1 billion and larger. I have also had the excitement of creating new software businesses from concepts to commercially sold products. As a lifelong techie, the excitement of identifying business problems, conceptualizing software solutions, and then bringing them into reality still […]
Build A Security Org For The Future
Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.
Blog
What Technical Debt Means To IT Professionals
AI may be grabbing front-page headlines — but tech debt is lurking below the surface. Learn about the path forward to manage it.
Blog
Predictions 2026: The Workforce Muddles Through Ambient Disruption
Disruption no longer comes in the form of episodic occurrences for workers. Discover how that will manifest in the year ahead.
Blog
The AI Revenue Frontier: IT Service Providers Step Into The Spotlight
We recently went through reporting season for IT service providers. A notable development is the clear transition from discussing artificial intelligence to actively pursuing its monetization.
Blog
Our Highlights From Infosys’ EMEA Confluence 2025
Infosys’ EMEA Confluence 2025 in Monte Carlo spotlighted AI innovation, cloud sovereignty, and IT transformation. Discover key themes such as Topaz Fabric, AI ROI, and Infosys’ growth in Europe.
Blog
The Real AI Bottleneck Is Organizational Reinvention, Not Computing Power
Anthropic, Google, Microsoft, OpenAI, xAI, and others are making trillion-dollar bets on AI infrastructure. They promise artificial general intelligence (AGI) delivered from the cloud, which they describe as “a country of geniuses in a datacenter.” But your ROI from AI depends almost entirely on something you’re not investing in — your organization’s capacity to reinvent itself. Find out why.
Blog
Announcing The Forrester Wave™: Enterprise Fraud Management Solutions In Asia Pacific, Q4 2025
Fraud in Asia Pacific (APAC) is evolving at breakneck speed. New payment methods are rapidly becoming new attack surfaces: Instant payment systems such as PayNow and UPI are now mainstream, stablecoins are gaining traction for cross-border transfers, and fraudsters are weaponizing AI-driven scams like deepfakes and social engineering.
Blog
Predictions 2026: Trust And Privacy — How GenAI, Deepfakes, And Privacy Tech Will Affect Trust Globally
As consumers and businesses learn to operate in a permanent state of skepticism, our trust and privacy predictions reveal how organizations must adapt to survive — and thrive
Blog
AI And The Future Of Experience Design: Takeaways From Adobe MAX
Adobe enables more of the design workflow, meeting users where they are and balancing solving pain points with new innovations.
More
posts