Featured Blogs

National Insider Threat Awareness Month (NITAM) is drawing to a close. This year’s theme, “Protect Our Potential” speaks directly to the impact insider incidents can have. According to Forrester data, insider incidents account for 25% of data breaches. A third of those incidents are due to malicious intent. Yet, many organizations still don’t have dedicated […]

We attended Infosys’s Confluence event in Washington DC at the historic Omni Shoreham hotel, the hotel the Beatles stayed in before their first live US performance. John Lennon’s handwritten set list hangs in the lobby (see the pic). Over the course of two days, we met with Infosys and enterprise leaders talking about AI transformation. […]

Language AI has changed what businesses can localize, who can do it, and where it happens. It has also raised an obvious question: Do enterprises still need localization service providers (LSPs) when translation is being built into everyday applications? Last week, we published The Forrester Wave™: Localization Services, Q3 2026 to help answer that question. […]

What Is An Agentic Supply Chain? In earlier research, we described a vision for the agentic supply chain where agentic AI transforms the supply chain from laborious monitoring and reacting to autonomous, goal-driven agent orchestration that proactively delivers business outcomes while keeping humans in control of strategy, exceptions, and governance. Harmonized master data and a […]

At Apsara Conference 2025, Alibaba Cloud positioned itself as an AI-native cloud provider, combining infrastructure, foundation models, and platform services into a unified AI stack. One year later, the company’s ambition has expanded significantly. At Apsara Conference 2026, Alibaba outlined a full-stack AI strategy spanning chips, infrastructure, data, models, agents, and global operations. More importantly, […]

Most B2B marketers track engagement and intent, but those signals don’t reveal whether buyers actually prefer their company. Learn how Forrester’s Preference Marketing Matrix combines market preference and buying group interaction to help organizations prioritize investments and improve growth outcomes.

For years, B2B marketers have been taught to draw lines around their audiences: “These are our strategic accounts. Those are tier two. Here’s our vertical program. Everyone else goes into broad-based demand.” There was good reason for this. When insights are scarce, customization is expensive, and teams struggle to coordinate across systems and functions, marketers […]

It’s been a busy few weeks for Qualtrics. Two weeks after announcing its XM Data & AI platform — coming in 2027 — it held an (understandably) long-delayed coming-out party for its plans to dominate the healthcare industry. Although Qualtrics announced its intention to acquire PG Forsta last year, the deal didn’t close until May […]

The Forrester Wave™: Revenue Orchestration Platforms For B2B, Q3 2026 just published. We evaluated 12 providers, conducted customer reference interviews, reviewed detailed product demonstrations, and analyzed how providers are evolving their platforms in response to rapid advances in AI. While providers differ significantly in strategy and execution, here we’ll highlight three key findings that consistently emerged […]

All B2B companies tout their focus on customers. But not all reflect customer obsession in their priorities, actions, and metrics. Call it “lip service” or “all hat, no cattle.” Data from Forrester’s new State Of Customer Retention, Growth, And Advocacy Survey, 2026 shows that customer marketers see the gap. Customer Value: Many Say It; Not […]

Technology leaders across Europe, the Middle East, and Africa are under pressure to deliver more than just resilient technology systems and efficient IT operations. They are also expected to help their organisations grow, adapt, earn trust, and turn emerging technologies, especially AI, into measurable business outcomes. Forrester’s Technology & AI Award recognises an organisation that […]

AI agents are putting traditional identity and access management approaches to the test. Discover why identity context will be essential to securing autonomous agents and scaling agentic AI with confidence.

Why do some B2B experiences change behavior while others are ignored? The answer lies less in gamification mechanics and more in the value an experience creates for buyers and customers.

Customer journeys rarely exist in isolation. In this replay, explore why leading organizations need a journey atlas to understand how journeys connect, overlap, and influence one another. Featuring: Joana de Quintanilha, VP, Principal Analyst Show Notes: Customer journeys rarely exist in isolation. In this replay, explore why leading organizations need a journey atlas to understand […]

Much of this year’s agentic payments discussion has focused on protocols. At its merchant-focused Voyage event on September 9 in Shanghai, Ant International took a broader view. Its senior executives argued that the most immediate AI opportunities lie in automating merchants’ existing payment and finance workflows. At the same time, the company is building the […]

The subtext of Meta Connect 2026 was in some ways more interesting than the text: How much access are consumers, willing and unwilling, going to give Meta to their private lives — and at what price? Meta Connect 2026 launched an expected camera-free glasses product as well as a handheld device for accessing Muse, which […]

Payments companies often describe themselves as global platforms. But in Asia Pacific, global reach matters little if a provider can’t make local payments work reliably. That was my main takeaway from Xendit’s recent analyst day in Kuala Lumpur. The company presented a platform spanning payment acceptance, payouts, treasury, and embedded finance. It reported processing more […]

California’s recently enacted AI legislation may ultimately matter for a reason that has received relatively little attention. Senate Bill 813 and Assembly Bill 1405 are not just about governing AI systems. They begin to formalize expectations for the organizations that assess, verify, and audit those systems. The state’s subsequent executive order reinforces that direction by […]

Most enterprises have at least one application that refuses to retire. It solves an indispensable business problem, depends on obscure integrations, and runs on code that few people fully understand. Its interface may be decades old, but the business still cannot function without it. These applications persist for legitimate reasons. Replacing them can be costly, […]

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