Featured Blogs

With the continued rise in the importance of partner ecosystems, many B2B organizations increasingly rely on partners for a significant portion of revenue, customer reach, and innovation. Business leaders don’t always fully appreciate that cultivating trust among partners is necessary for winning business, sustaining long-term relationships, and building a strong brand. In B2B relationships, trust isn’t optional, it’s the hard currency that drives growth. Trusted […]

Discover the truth behind BMC’s bold agentic AI strategy for IT service management. Explore the benefits, risks, and practical steps that IT leaders should take to prepare for autonomous IT operations in 2026.

The era of blueprint-driven digital transformation is over. Generative AI has ushered in a no-blueprint phase where enterprises must chart their own course — here’s why that matters and the critical actions that you should take.

Psychological safety is a make-or-break factor in your AI transformation journey. Find out why and get three tips on how to create a safe environment during a period of transition in this post.

Finance automation is about more than productivity improvements. Learn about its benefits and why now is the time to put it into action.

The streaming market is at a critical turning point. Get a sneak peek at three standout findings from our upcoming report exploring its current state.

The goal of this year’s event was to position AWS as a newly transformed, AI-native cloud that’s ready right now. Here’s a closer look at the key announcements and developments.

Charles Sustaita, Director of Customer Support at Coastline Academy, joins Angelina and Martin to discuss the imperative for AI leaders to fully embrace AI as a transformative technology for business efficiency and connectivity. The discussion highlights the importance of analytics, translation, and the concept of agentic work in leveraging AI for enhanced performance.

Marketing leaders face a critical reality: Industry analysts hold significant influence over buying decisions. Buyers trust analysts more than vendor executives or sales teams, and that trust shapes every stage of the purchase journey.

For years, organizations have poured money into collaboration tools, intranets, devices, workflow platforms, and automation — all under the banner of “improving the digital employee experience.” Yet employee frustration with digital friction remains.

The latest edition of our loyalty platform vendor evaluation, “The Forrester Wave™: Loyalty Platforms, Q4 2025,” reveals how the loyalty platform market continues to evolve to meet the growing demand to profitably retain the best customers with personalization at every touchpoint, relevant engagements, and differentiated experiences.

With Paramount’s hostile takeover bid for Warner Bros. Discovery now joining Netflix’s previously announced definitive agreement to acquire Warner Bros., the streaming wars have spawned a real-life political drama of its own. Get a pulse check on consumer sentiment from Forrester's ConsumerVoices Market Research Online Community.

Will Paramount’s hostile bid for WBD trump Netflix’s acquisition plans? The streaming wars just got more political.

Inviting your vendors to showcase their latest stuff and inspire your teams rarely delivers results. You need an approach that focuses on active collaboration among your partners and teams. Find out how a partner co-innovation summit can help.

Businesses are under pressure to modernize their operations. From cloud-native architectures to AI-driven automation, the future of IT is autonomous. It may not happen in six months or even six years, but with recent technological advancements, we can predict that the future path is built on systems with AI capabilities that make decisions with and without the human in the loop.

The biggest of which is: Will the deal actually go through? We look at the potential regulatory hurdles and what the deal would mean in the larger media industry context.

Social media’s influence is stronger than ever. Brands that want to resonate with younger audiences must put creator strategy front and center.

If you’ve talked to Forrester about customer feedback management (CFM) solutions in the past year or so, it’s likely you got a two-for-one deal. Boris Evelson and I have increasingly found ourselves co-advising both buyers and vendors about how customer experience (CX) leaders can more effectively analyze customer feedback from a variety of channels. Advanced […]