Blog
Forrester’s Technology & Innovation Summit EMEA 2025 brought together over 400 of Europe’s most forward-thinking technology leaders from 28 countries, as well as Forrester analysts who collectively travelled 44,750 kms. At a time when innovation feels as exhilarating as it is exhausting — in an era defined by AI-led disruption, economic volatility, and rising regulatory […]
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One of my less well-kept secrets is that I used to run an enterprise architecture team. Back in those good old days, we’d spend weeks crafting intricate strategy and reference model diagrams, only to watch them gather dust as the business moved on. Fast-forward to customer experience (CX), and I see a striking similarity in […]
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At Amazon Accelerate 2025, agentic AI took center stage, transforming seller tools, supply chain logistics, and multichannel fulfillment. Here are the key innovations and takeaways.
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Tech leaders with unlimited resources can spend on whatever they like. Those in the real world must take budgets into careful consideration and find ways to maximize the value of their available funds. Learn the three questions they must answer to build a budget that maximizes impact.
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Learn how visual AI technologies will enable businesses to engage responsively with customers and consumers in the next two to five years.
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Today’s healthcare consumers are more connected, informed, and empowered than ever — and they expect their healthcare experiences to keep pace. They demand experiences that are assistive, anticipatory, and agentic. They want to control their health journeys by owning their data, making informed decisions, and engaging in interactions that feel like conversations, not like transactions. […]
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We have such high hopes for customers, don’t we? They’ll breeze through onboarding like champions. Collaborate on a success plan with a level of excitement appropriate to the new season of “The Pitt.” Explore every feature, deploy every asset, exceed all expectations, and attain ROI in record time. That would be wonderful, but perfection is […]
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At Unily Unite CEO Lokdeep Singh unveiled Unily Futures, the next evolution of its employee experience platform. Find out what it is and what it means for customers in this review of the event.
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Global retail media spending will grow from $184 billion in 2025 to $312 billion by 2030, driven by high-margin revenue, precision targeting, and full-funnel opportunities.
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Consumers are increasingly skeptical of personalized interactions, yet marketers see them as vital to success. Our latest research explores how B2C organizations are designing personalization programs that balance customer needs with internal strategy, data, and technology. If you’re involved in personalization efforts, we invite you to share your insights.
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The charter for customer success has changed. It’s no longer about “customer happiness" and retention; it’s about driving measurable customer value, commercial impact, and operational scale. Learn how the latest CS platforms unify data and and leverage AI in this preview of our new Wave report on customer success platforms.
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Forrester forecasts 4.4% year-over-year growth in US holiday retail sales for 2025, with strong in-store and online performance despite tariff-related uncertainty.
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Cloud used to be a sleepy space but not anymore. Today, the top cloud trends are the top business trends. Learn three of the top 10 cloud trends for 2025 in this preview of a new report.
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Strong physical security is standard in critical infrastructure — but OT networks often remain wide open. This blog explores how applying Zero Trust principles can help you control digital access with the same rigor you apply to physical visitors.
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What began as a collection of free or low-cost courses and labs for individual job seekers has transformed into a cornerstone of the cybersecurity training and experience ecosystem. CS&T platforms now play a critical role in continuous learning, professional development, and operational readiness — and they deserve a place in your budget and program.
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In the rush to adopt AI, many marketing leaders assign resources on the fly, without a formal structure or accountability. This “just in time” approach may feel agile — but it creates silos, duplicates effort, and introduces governance risks.
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Les leaders technologiques s'apprêtent à vivre une année qui s'apparente à la fois à des montagnes russes, à une partie d'échecs et à une comédie improvisée. Prenez une longueur d'avance dans votre planification grâce à nos prévisions 2026 pour les leaders technologiques.
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En 2026, l'IA troquera sa tiare contre un casque de chantier, les entreprises privilégiant désormais la fonctionnalité de l'IA plutôt que son côté spectaculaire. Les prévisions de cette année en matière d'IA soulignent l'importance d'investir dans des domaines tels que la formation et la gouvernance, tout en évaluant de plus près le retour sur investissement de l'IA.
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Wie jede Blase wird auch der aktuelle Glanz der KI in 2026 vergehen, da Unternehmen die Funktionalität der KI gegenüber ihrem Flair priorisieren werden. Die diesjährigen KI-Prognosen betonen, wie wichtig es ist, in Bereiche wie Schulung und Governance zu investieren und gleichzeitig den ROI der KI genauer zu bewerten.
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Technologieführer stehen vor einem Jahr, das teils Achterbahnfahrt, teils Schachpartie und teils Improvisationskomödie sein wird. Verschaffen Sie sich einen Vorsprung bei der Planung mit unseren Prognosen für Technologieführer für das Jahr 2026.
