Featured Blogs

What is Tokenomics? How do I manage token costs? Does tokenomics matter if I only purchase AI copilot subscriptions? Questions like these dominate the bulk of my client conversations. Tech leaders believe tokenomics is simply a token cost management exercise – it isn’t. Tokenomics may be one of the most misleading terms in the AI […]

Back in June, we argued that Anthropic’s proposed IPO would change the economics of enterprise AI, reasoning that a public listing brings discipline: Pricing would “get real,” capital would chase acquisitions, and Anthropic would trade capability for cost. The public S-1, filed October 26, has the numbers we lacked a few months ago, and it […]

The private key of a certificate authority (CA) should be one of the most secure secrets in digital infrastructure. In eMudhra’s case, eight CA private keys turned out to not be very secret. In fact, they were so weak that security researchers could derive them from their corresponding public keys almost instantly. Security researcher Scott […]

Five banks have moved to block third-party AI agents from operating inside customer accounts and making transactions. Given the risks and uncertainties surrounding agentic AI, those banks’ response to AI agents having accessed their customers’ accounts is understandable. Banks are right to be concerned about fraud, unauthorized transactions, privacy risks, liability, and regulatory accountability. AI […]

At LogicMonitor Elevate 2026 in Chicago, one thing became clear: The company’s strategy is evolving from monitoring individual technologies toward orchestrating work, experiences, and outcomes. One of the biggest themes at Elevate wasn’t a single product announcement but the convergence of observability, digital employee experience management (DEXM), IT service management (ITSM), and AIOps. Vendors across […]

AI PCs need a stronger enterprise value proposition rather than more processing power. At HP’s event in Modena, Italy near Ferrari’s Fiorano Circuit last week, I saw a broader ambition: Connect devices, software, and agents to reshape how work gets done. For technology leaders, the question is whether HP can translate that ambition into integrated […]

Gambling in prediction markets, buying cryptocurrency, and investing in meme stocks have similar characteristics: plenty of buzz, promises of phenomenal returns, and bragging rights just for participating in the game. Experiencing the story unfold firsthand can be entertaining (and nerve-racking!). Constructing an annual marketing budget shouldn’t feel like this at all, yet allocating AI investments […]

For about a decade, CIOs have been asking for a seat at the table. In 2027, many will finally get one, along with a stack of AI promises somebody else made and a few hundred agents nobody remembers hiring. The next phase of AI comes with a less glamorous problem: figuring out who owns what […]

Journey mapping is one of the most popular yet one of the most misunderstood and misused tools in CX. Creating maps is the easy part. Creating change is where most organizations struggle. Over the past five weeks, the CX Cast revisited five episodes that explore journey mapping from different angles, from running effective mapping exercises […]

It’s predictions season again, and signs point to 2027 bringing a new reality check to infrastructure strategies. AI is moving into mission-critical production, geopolitical uncertainty is testing global operations, and organizations are pushing more applications and intelligence to the edge. For infrastructure and operations (I&O) leaders, that means rethinking how to source AI infrastructure, build […]

Forrester analyst Paul Miller introduces our predictions for smart manufacturing and mobility in 2027.

Sovereign Communications Need More Than Sovereign Technology At the Matrix Conference, European government and defense deployments showed why digital sovereignty increasingly depends on federation, open standards, sustainable ecosystems, and, above all, adoption. Digital sovereignty discussions often start with a familiar question: Where’s my data hosted? But the Matrix Conference in Malmö highlighted a much broader […]

Forrester announced the shift of the legacy security awareness and training (SA&T) market in 2024 to human risk management (HRM), introducing a profound change of mindset, strategy, process, and technology for managing human-related breaches. These risks posed by and to humans continue to be expansive and include established and emerging attacks, such as deepfakes, misuse […]

If you’ve studied the reference architectures, read the BeyondCorp whitepapers, poured over strategies and fan charts, or tried to plot your position in any of the (many) Zero Trust maturity models and found yourself inspired by the concepts but puzzled by the process, you’re not alone. If the sheer number of Zero Trust something-or-others available […]

The revenue orchestration platform (ROP) market is entering a new phase as Salesforce increases competitive pressure on established ROP providers. For years, providers such as Gong, Salesloft, Outreach, Aviso, Revenue.io, and others benefited from a simple reality: Salesforce was the system of record, but it was rarely the preferred place to work. Specialist providers created […]

Qualys’ ROCon 2026 conference highlighted the vendor’s commitment to providing solutions for the three key aspects of cloud security. Risk operations instead of security operations. Qualys has always emphasized tackling business risk (uptime, availability, business criticality of infrastructure, and a minimized threat surface) instead of trying to fix every discovered vulnerability. At ROCon 2026, the […]

With meaningful retail growth harder to come by in 2027, winning market share will require more than aggressive pricing or ambitious AI investments. Discover three predictions for how economic pressure, changing shopping behavior, and agentic AI will reshape retail in the year ahead.

Forrester predicts a new era of digital commerce as AI agents take on more of the buying journey. Digital leaders will need to adapt as discovery, evaluation, and purchasing increasingly happen beyond their direct control.

Consumers increasingly sense when digital experiences are designed to influence them, and they’re starting to push back. Discover three 2027 predictions for how consumers will reclaim control, disrupt AI profiling, and bypass brand websites.

So you wrote an ambitious CX strategy: Delight every customer; put customers at the center of everything; be the most trusted brand; strong statements to help create alignment and intent. But they only aim to inspire, not provide robust guidance for consistent decision-making. That limitation has been largely invisible, because employees compensate for it every […]