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Predictions 2027: The Pursuit And Peril Of Control

Sharyn Leaver October 21, 2026
More control won’t always mean better outcomes. Leaders who know where to set guardrails and how to deftly blend AI with human judgment will have a clear advantage in the year ahead.

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Basware Unveils Governed Agentic AP Automation

Meng Liu 37 minutes ago
At Basware’s VIP customer event in Dublin last week, the company set out an ambitious direction for invoice lifecycle management. Its roadmap brings together agentic AI, invoice data, payment fraud prevention, and e-invoicing compliance. The strategy reflects how the AP automation market is changing. Touchless invoice processing remains important, but it is becoming a baseline […]
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Wealth Management Firms: Seven Ways To Derisk Your Customer Relationships

Tom Mouhsian 53 minutes ago
Advisor-Led Models Are Prone To Relationship Risks  Traditionally, asset management firms and insurers focus on manufacturing the (investment or insurance) product and leave the acquisition and relationship management to advisors. The industry is built on that model and the resulting value-exchange system generously rewards client advisors, brokers, and agents for consistently generating sales, growing assets […]

AI Wants 20% Of Your Budget. Now What?

Get Forrester’s 2027 Predictions guide for technology and security leaders to explore five shifts shaping investment, risk, and innovation.

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Predictions 2027: Marketing Agencies Divide Between Orchestration And Execution

Jay Pattisall 2 hours ago
AI won’t kill marketing agencies, but it will reshape what makes them valuable. In 2027, agencies will increasingly split between intelligence-powered transformation partners and specialist executors as brands insource more content production and demand greater AI expertise.
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Predictions 2027: AI Takes Over Business Buying, But Humans Retain Control

Barry Vasudevan 2 hours ago
AI will take on more of the B2B buying process in 2027, but buyers won’t hand over the final say. Discover how AI agents, human validation, and heightened risk scrutiny will reshape business buying.

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Tokenomics: The Economics Of AI Value Realization

Tracy Woo 12 hours ago
What is Tokenomics? How do I manage token costs? Does tokenomics matter if I only purchase AI copilot subscriptions? Questions like these dominate the bulk of my client conversations. Tech leaders believe tokenomics is simply a token cost management exercise — it isn’t. Tokenomics may be one of the most misleading terms in the AI […]
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Anthropic’s S-1 Hands Enterprise AI Buyers Better Leverage

Brian Hopkins 14 hours ago
Back in June, we argued that Anthropic’s proposed IPO would change the economics of enterprise AI, reasoning that a public listing brings discipline: Pricing would “get real,” capital would chase acquisitions, and Anthropic would trade capability for cost. The public S-1, filed October 26, has the numbers we lacked a few months ago, and it […]
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The eMudhra Certificate Authority Incident Is A Wake-Up Call For Enterprise PKI

Geoff Cairns 17 hours ago
The private key of a certificate authority (CA) should be one of the most secure secrets in digital infrastructure. In eMudhra’s case, eight CA private keys turned out to not be very secret. In fact, they were so weak that security researchers could derive them from their corresponding public keys almost instantly. Security researcher Scott […]

A Third Of Consumers Will Reject Content They Can't Verify

Explore Forrester's 2027 Predictions guide for B2C, CX, and digital leaders to uncover the five shifts putting new pressure on brands to earn trust and regain control.

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Banks Can’t Block Their Way Into The Agentic Future

Alyson Clarke 19 hours ago
Five banks have moved to block third-party AI agents from operating inside customer accounts and making transactions. Given the risks and uncertainties surrounding agentic AI, those banks’ response to AI agents having accessed their customers’ accounts is understandable. Banks are right to be concerned about fraud, unauthorized transactions, privacy risks, liability, and regulatory accountability. AI […]
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LogicMonitor Elevate 2026: AI Doesn’t Care About Your IT Silos — Neither Should You

Christy Punch 19 hours ago
At LogicMonitor Elevate 2026 in Chicago, one thing became clear: The company’s strategy is evolving from monitoring individual technologies toward orchestrating work, experiences, and outcomes. One of the biggest themes at Elevate wasn’t a single product announcement but the convergence of observability, digital employee experience management (DEXM), IT service management (ITSM), and AIOps. Vendors across […]
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HP, Ferrari, And The Convergence Of The Device Edge And The Software Edge

Diego Lo Giudice 19 hours ago
AI PCs need a stronger enterprise value proposition rather than more processing power. At HP’s event in Modena, Italy near Ferrari’s Fiorano Circuit last week, I saw a broader ambition: Connect devices, software, and agents to reshape how work gets done. For technology leaders, the question is whether HP can translate that ambition into integrated […]
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Marketers, Stop Random Acts Of AI Investing

Peter Kim 21 hours ago
Gambling in prediction markets, buying cryptocurrency, and investing in meme stocks have similar characteristics: plenty of buzz, promises of phenomenal returns, and bragging rights just for participating in the game. Experiencing the story unfold firsthand can be entertaining (and nerve-racking!). Constructing an annual marketing budget shouldn’t feel like this at all, yet allocating AI investments […]
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Predictions 2027: The Seat At The Table Comes With A Few Surprises

Joseph Schiavone 21 hours ago
For about a decade, CIOs have been asking for a seat at the table. In 2027, many will finally get one, along with a stack of AI promises somebody else made and a few hundred agents nobody remembers hiring. The next phase of AI comes with a less glamorous problem: figuring out who owns what […]

Your Next Buyer Might Be An AI Agent

Agentic buying will touch 75% of B2B purchases by 2027. Explore Forrester's 2027 Predictions guide for B2B leaders to uncover five shifts needed to maintain trust and control.

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Journey Mapping Essentials: Five Lessons Every CX Leader Should Learn

Martin Gill 23 hours ago
Journey mapping is one of the most popular yet one of the most misunderstood and misused tools in CX. Creating maps is the easy part. Creating change is where most organizations struggle. Over the past five weeks, the CX Cast revisited five episodes that explore journey mapping from different angles, from running effective mapping exercises […]
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Predictions 2027: Prepare For New Infrastructure Demands

Michele Pelino 1 day ago
It’s predictions season again, and signs point to 2027 bringing a new reality check to infrastructure strategies. AI is moving into mission-critical production, geopolitical uncertainty is testing global operations, and organizations are pushing more applications and intelligence to the edge. For infrastructure and operations (I&O) leaders, that means rethinking how to source AI infrastructure, build […]
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Predictions 2027: Manufacturers Remember The Basics While Looking To The Future

Paul Miller 2 days ago
Forrester analyst Paul Miller introduces our predictions for smart manufacturing and mobility in 2027.
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Europe’s Sovereign Tech Ambitions Face Their Hardest Test: Scaling Beyond Malmö (From The Matrix Conference 2026)

Dario Maisto 2 days ago
Sovereign Communications Need More Than Sovereign Technology At the Matrix Conference, European government and defense deployments showed why digital sovereignty increasingly depends on federation, open standards, sustainable ecosystems, and, above all, adoption. Digital sovereignty discussions often start with a familiar question: Where’s my data hosted? But the Matrix Conference in Malmö highlighted a much broader […]
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HRM Grows Up: Introducing Forrester’s 2026 Human Risk Management Solutions Landscape

Jinan Budge 2 days ago
Forrester announced the shift of the legacy security awareness and training (SA&T) market in 2024 to human risk management (HRM), introducing a profound change of mindset, strategy, process, and technology for managing human-related breaches. These risks posed by and to humans continue to be expansive and include established and emerging attacks, such as deepfakes, misuse […]

2027 Predictions: Can You Control AI Without Slowing It Down?

Join Forrester analysts on December 10 to explore the 2027 predictions reshaping technology and security strategy, AI investments, risk, and governance.

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Zero Trust On A Beer Budget, Redux: Minimum Viable Zero Trust

James Plouffe 5 days ago
If you’ve studied the reference architectures, read the BeyondCorp whitepapers, poured over strategies and fan charts, or tried to plot your position in any of the (many) Zero Trust maturity models and found yourself inspired by the concepts but puzzled by the process, you’re not alone. If the sheer number of Zero Trust something-or-others available […]
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The Salesforce Full-Court Press On Revenue Orchestration Platforms

Anthony McPartlin 5 days ago
The revenue orchestration platform (ROP) market is entering a new phase as Salesforce increases competitive pressure on established ROP providers. For years, providers such as Gong, Salesloft, Outreach, Aviso, Revenue.io, and others benefited from a simple reality: Salesforce was the system of record, but it was rarely the preferred place to work. Specialist providers created […]
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Qualys ROCon 2026 Recap: Qualys Doubles Down On AI Agents In Cloud Security And Risk Operations

Andras Cser 5 days ago
Qualys’ ROCon 2026 conference highlighted the vendor’s commitment to providing solutions for the three key aspects of cloud security. Risk operations instead of security operations. Qualys has always emphasized tackling business risk (uptime, availability, business criticality of infrastructure, and a minimized threat surface) instead of trying to fix every discovered vulnerability. At ROCon 2026, the […]
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