Blog
The ground is shifting beneath B2B go-to-market strategies — and the old rules no longer apply. At B2B Forum EMEA, learn how to navigate the GTM singularity and turn disruption into a catalyst for growth.
Blog
A generation of CIOs built careers on running technology systems with a steady progression to the cloud and digital transformation. With the advent of meaningful AI toolkits and with the data and cloud foundations for change (hopefully) in place, the next generation of technology leaders will be defined by whether they can lead the business reinvention […]
Blog
If your IT financial management (ITFM) solution only explains where the money went, it’s already obsolete. CIOs need help deciding what to do next, not better reports. In the recently published The Forrester Wave™: IT Financial Management Software, Q2 2026, we see a clear shift from cost transparency to decisioning. The leading vendors are moving […]
Blog
It probably isn’t, right? Millions of authors on the topic, expansive data center builds, government policies, wild valuations … could they be wrong? The truth, as it usually is, is that this is somewhere between “This will change everything” and “This will do nothing new. I’m bored. What’s next?” But … what if? The AI […]
Blog
I’m thrilled to announce new research, Customer Zero Programs Are A New Trust Test For Autonomous Execution: Why “Prove You Can Run It” Has Become The Gating Factor. I’m passionate about “customer zero” programs because they embody the authentic experience of an innovator that survived contact with reality and, as a result, has earned the […]
Blog
Learn how major retailers and brands competed with Amazon’s June 2026 Prime Day event.
Blog
Automotive firms are under pressure to innovate while managing cost and complexity. Margins are tight. Customer expectations are shifting. Yet many OEMs still design for an “average” driver who no longer reflects reality. But when OEMs design for diverse needs, they unlock innovations that create better experiences for everyone — the curb-cut effect — and […]
Blog
B2B marketers have engaged in influencer marketing for decades, working with journalists, analysts, experts, and others. What’s changed is that social media is now central to the buying journey.
Blog
Here we go again. Comcast announced today that it’s separating its NBCUniversal assets into a standalone, publicly traded entity, including Peacock, NBC, Telemundo, Universal Studios, theme parks, and Sky. The move splits content from connectivity and gives NBCUniversal the independence to invest, compete, and pursue deals in the rapidly consolidating streaming market. NBCUniversal Split Echoes […]
Blog
Last week at Nexthink’s Masters of Experience event in London, one theme came through clearly in every conversation I had with digital workplace leaders, IT practitioners, and experience innovators: The ways that organizations use digital employee experience management (DEXM) solutions are expanding. AI dominated the agenda — as expected. But the real story wasn’t about […]
Blog
Recently, a colleague of mine was working on a mathematical model in Excel. He asked Copilot to solve a complex problem. The answer the spreadsheet produced wasn’t quite right. He asked Copilot what it did to figure out the answer. It started spitting out Python code. My colleague was not a developer. He had never […]
Blog
Tighter budgets, rising expectations, and increased competition are reshaping B2B events — driving a shift toward fewer, more targeted experiences, greater audience participation, and a renewed role for digital.
Blog
Last week’s Identiverse conference in Las Vegas left no doubt that the scope and importance of identity security is now magnified. Identiverse 2026 underscored the current transition in identity security as organizations grapple with an expanding universe of identities beyond humans. As Ping Identity CEO Andre Durand framed it in his opening keynote, the industry […]
Blog
Last week, Forrester released The Forrester Wave™: Extended Detection And Response Platforms, Q2 2026. This is the third iteration of the extended detection and response (XDR) Wave, with prior versions published in 2021 and 2024. This Wave differs significantly from the past, especially because of: The number of vendors. This year, only seven vendors were […]
Blog
On June 22, 2026, the White House issued a new executive order (EO), Securing the Nation Against Advanced Cryptographic Attacks. While it has direct implications for federal agencies, there are parts that are worth paying attention to for enterprise security and risk leaders. Here’s what’s worth your attention, whether or not you hold a federal […]
Blog
For a private-sector CISO, a new US executive order (EO), Securing the Nation Against Advanced Cryptographic Attacks, is an additional signal and call to action. For federal security leaders, it’s an order with your name on it. The recap on what to do is short: Inventory your cryptography, name someone to run the migration, and […]
Blog
AI adoption is accelerating, but confidence in its outcomes isn’t. At Forrester’s AI Forum 2026, security and risk leaders will learn how to shift from traditional protection to a trust-and-assurance mandate — with practical frameworks, real-world perspectives, and strategies to secure an increasingly agentic enterprise while enabling innovation.
Blog
AI is now standard across marketing agencies — but its impact remains constrained. Forrester’s “The State Of AI Inside US Marketing Agencies, 2026” finds that CMOs must shift their AI ambitions toward creativity, differentiation, and growth to unlock real value.
Webinar
Join us September 24 to see how Bank of America turned AI ambition into enterprise-wide impact by starting with customers and scaling with trust.
Blog
FinOps X continues to be one of the fastest-growing and most action-packed events on our calendar. FinOps X 2026 outdid the prior year’s iteration with 2,500 total attendees, up 25% from FinOps X’s 2025 count. Last year, we wrote that AI cost management was a “nascent but growing” theme at the event. Wow, that has […]
